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BLOGS + ARTICLES

How to Define and Reach Your Target Audience

8 Founders share their best insight, tips, dos, and don’ts in identifying and connecting to their target audiences. One of the most important parts of launching, growing, and maintaining a successful company is knowing your target audience and catering to their specific needs. While it’s often tempting to want to mass-market to ‘everyone,’ in terms of effective…

How to Manage PR Outreach Overwhelm

3 PR Outreach Overwhelm Tips from a Behavioral Health Advisor Guest Post Written by Kelley Hoag, Root to Rise Health As busy business founders, we wear a lot of hats, but how would it feel to turn the overwhelm into organization? I know you’ve experienced that moment when you have so many incredible ideas but…

11 Ways to Self-Publish and Build Thought Leadership

Looking to build “Thought Leadership”? Read on! What the heck is a thought leader? Is it just another trending buzzword, similar to influencer, that is becoming more and more overused, therefore, less and less respected? Here’s my quick answer: Yes. The term is often overused; therefore, yes, it can sometimes lose its impact; however, and this however…

ComePlum – How to DIY PR Blog Feature + Video

  READ THE COMEPLUM BLOG AND WATCH THE VIDEO HERE

5 Ways to Define a Strong Brand

Key Insights and Tips to Define a Strong Brand I initially connected with the talented Neela Asaadi, CEO and Creative Director of Asaadi Graphics, at a Six Degrees Society event. We were specifically matched to network together (virtually), and I immediately understood why. Not only is Neela one of those rare individuals who has the…

How to Use Social Media to Gain PR Coverage – Trendeavour

How to Use Social Media to Gain PR Coverage – Trendeavour BY EMESHA NAGY Read Full Original Article Here Tip #3 Build deep relationships by playing the long game Lexie Smith, named “Brilliant PR Expert” and “Female Entrepreneurs in Watch in 2020”, is the Founder of THEPRBAR inc. – an online coaching brand that empowers entrepreneurs to DIY…

How to Publicly Navigate Communication Topics Surrounding Racial Inequality, Diversity & Inclusion, and More

Black PR Professionals Respond to Questions from the Business Community Dialogue Facilitated by Lexie Smith I have a lot of clients and general members of the public turning to me with questions on how to handle their PR and messaging right now. Why? How to handle speaking publicly on topics of racial inequality and diversity…

The Realities Of Influencer Marketing- What Brands Need To Know

Influencer Marketing 101: What You Need To Know Before Launching An Influencer Campaign Guest Post: Written by Katherine Pereda for THEPRBAR inc. When it comes to hiring influencers for a campaign, there are many things to consider first:  1. Is the goal of the campaign to create more awareness for the brand or new product/service…

Lexie Smith Featured in “Female Entrepreneurs To Watch in 2020”

Lexie Smith, Founder of THEPRBAR inc., Named in 50 Female Entrepreneurs To Watch in 2020 by IdeaMensch “This is a post we have been working on for a while. It’s just too damn important to not too. We have interviewed thousands of entrepreneurs. Super famous people and folks just getting started. One thing that constantly…

Should You Hire a PR Agency or Learn to DIY PR?

Both options have PROs and CONs– let’s discuss! Original Article Posted by Lexie Smith, Contributing Editor, WE Magazine for Women If I were to guess, I would probably say at least 8 out of every 10 entrepreneurs that I speak to find the word “PR” either intimidating, a luxury they don’t deserve or can’t afford,…

This is What Journalists DO and DO NOT Want Right Now

Straight-Forward Answers From the Media Who do businesses, entrepreneurs, and PR professionals generally turn to when they have a question related to “how to get press”? Typically, PR agencies and/or other publicists. Which isn’t wrong… but amongst all the madness that is happening in the world right now, I decided I wanted to cut out…

5 Digital Marketing and PR Tips to Help you Survive the Coronavirus Pandemic, and Flourish

PR and Digital Marketing Tips to Help Business Owners Mitigate Financial Loss During the Coronavirus (COVID-19) Pandemic Did you know that when the Great Plague of London was circulating in 1665, Cambridge University shut down, and Isaac Newton was forced into home quarantine? Did you also know that during this time he invented calculus, part…

Should You Write a Press Release?

Are press releases still relevant in 2020, and, if so, should you write one? In 2019, I was often asked by clients, “are press releases still relevant”, or, “should I write a press release”? I have no doubt that these same questions will prove pertinent in 2020 as well, thus, I thought I’d share my…

What is An Editorial Calendar and How Can It Help Your Business?

Should I Pay Attention to Editorial Calendars in 2020? I got ahead of myself the other week and spent hours crafting what I thought was an EPIC 2020 Editorial Calendar. I hopped on Instagram and created a quick poll asking my audience who would be interested in a free copy. (Realistically I should have reversed…

How to Choose the Right Influencer for Your Next Campaign

6 tips on how to choose the right influencer for your campaign Are you interested in running an “influencer campaign?” Well, you’re not alone. Brands of all shapes and sizes run influencer campaigns each and every day. Some are absolute game-changing successes, while others end up being a complete bust. With the number of “influencers”…

The Top 10 Mistakes That Will Kill a Pitch

Common pitch mistakes that are entirely avoidable Let’s be real for a moment – there are MANY ways you can screw up a pitch. In fact, there are probably more ways to mess a pitch up than ways to actually nail it. Now please don’t read this as pessimistic (or do…you do you.) My intention,…

Is Print Media Dead?

Has the Internet and Social Media Killed Print Media? OKAY, now even I can admit that’s a bold and loaded question. And quite frankly, you’ll find positions falling on both sides of the fence. Where do I stand? Well, I would say that no, print media is definitely not dead. However, I would follow that…

Is PR or SEO More Beneficial?

Should you dedicate more time and effort to Public Relations or SEO? If you were to choose to dedicate your time to public relations (PR) or search engine optimization (SEO), which would you choose? Did you choose one? Okay great; now answer why. (But actually, go ahead and think or speak the answer out loud.)…

Sorry, Barnum, you’re wrong — There is such thing as bad press.

Is There Really Such A Thing As Bad Press? It was a Thursday, and my husband was being forced to read another one of my press releases (he’s a good sport) when he paused, looked up at me, and asked, “Is it true that there really is no such thing as bad press?” *Quick historical…

Can PR Help Your Business?

How to know when, if ever, your business is ready for PR Are you an entrepreneur who’s just not all that sure if PR can help your business? Not confident that it will be worth the investment? Well, in all truthfulness, you could be right. There are instances where I too would argue a business…

Should I hire a PR Agency?

How to Know When (if ever) it’s Time to Hire a PR Agency The whole premise of THEPRBAR inc. is to teach entrepreneurs how to do their own PR (public relations). Thus, I thought it might be about time to address the elephant in the room – why should you learn to DIY when you…

FREE Creative Resources for Entrepreneurs

My Favorite FREE Creative Resources for Entrepreneurs Us modern day Entrepreneurs are oh so very LUCKY! Why? With the rise of the Internet, we have access to an also unlimited amount of knowledge and resources at the touch of our fingertips. While some, do cost money (some of which are worth the investment), others are…

5 Free Ways to Find a Journalist’s Email Address

Free and Simple Ways to Track Down Almost Any Journalist’s Email Address  Alright, you found an outlet you really want to land an article in. You did your research and found a specific journalist you want to pitch. You’ve crafted your pitch based on their personal interests, beats, and style of writing. You’re confident your…

What Does PR Look Like Today?

The Different Types of PR Anyone can type in “Public Relations” in Google and get a variety of traditional definitions. My personal definition of PR is, “Creating Awareness and Influencing Perception to drive Intentional Action.” According to the Public Relations Society of America (PRSA) “Public relations helps an organization and its publics adapt mutually to…

How to craft THE perfect pitch, and get press!

The Ultimate Guide to Crafting The Perfect Pitch Have you ever skipped to the end of a book because you just can’t stand waiting to know how it ends? I’ll guess a large portion of you reading this are admitting yes, at least on the inside—while probably an even larger group is saying “WOW—never, that’s…

What I’ve Learned from Repeated Rejection

Lessons Gleaned From Repeated Rejection When I was a little girl I used to cry to my mom every time I didn’t get my way. I then matured, slightly, and cried to her only when I felt rejected—you know, if I was dumped, or didn’t make a team etc. When I entered the “okay, really…

VIDEOS

PODCASTS

Confidently in Charge Podcast – Lexie Smith

  How to maintain confidence in trying times! Catch the latest episode of Confidently In Charge with Lexie Smith of @theprbar_inc on YouTube and all your favorite podcast platforms now! We talk about Lexie’s leadership journey and how she’s overcome not being taken seriously, realizing that age is just a number, and being her own boss.…

Public Relations: DIY or Outsource? With Lexie Smith

Public Relations: DIY or Outsource? With Lexie Smith – Get Carried Away with Carrie Murray Lexie Smith created the THEPRBAR inc. to establish a fun and inspiring brand that specializes in educating motivated entrepreneurs on how to expand their impact, influence, and revenue through PR. With 10 years of PR and Marketing experience, serving most…

Learn to DIY Public Relations – feat Lexie Smith – Coffee N5 Podcast

Learn to DIY Public Relations with Lexie Smith – Coffee N5 Podcast Listen Here https://laraschmoisman.com/podcast/learn-to-diy-public-relations/ Being strategic in public relations can have big wins, and they can happen fast. Where do you start and what are you trying to accomplish? Today in Coffee N5, Lexie Smith, who is the founder of an online PR coaching…

Real Girl Talk Podcast – Featuring Lexie Smith

Clients from Shark Tank, Forbes to Orpah, Founder of THEPRBAR INC Lexie Smith is Sharing All the Things Listen Here https://podcasts.apple.com/us/podcast/clients-from-shark-tank-forbes-to-orpah-founder-theprbar/id1440203451?i=1000494569711 Or Watch the Video Below   Description:  From Shark Tank brands to some of Inc. Magazine’s Fastest-Growing Companies in America, Lexie Smith, Founder of THEPRBAR inc. @theprbar_inc and Host of the Pitchin’ and Sippin’podcast, has…

Brunch & Learn Podcast featuring Lexie Smith

Brunch & Learn Podcast featuring Lexie Smith EP 16: Public Relations Essentials From Pitching to Media Kits with Lexie Smith, Founder, The PR Bar Inc.     WED, 19 AUG 2020 05:00:00 -0400 ◦ 41 MINUTES Lexie Smith, Founder, THEPRBAR inc. From winning Shark Tank brands to some of Inc. Magazine’s Fastest-Growing Companies in America, Lexie Smith,…

How to Get Press and Make Money Out of PR with Lexie Smith – Aim to Win Podcast

How to Get Press and Make Money Out of PR with Lexie Smith – Aim to Win Podcast Listen Here HIGHLIGHTS: Public relations is often thought of as a simple strategy to appear in magazines or on TV. But it’s so much more than that! Today’s guest, Lexie Smith, is a PR coach and corporate…

Founder Empowers Entrepreneurs To Be Public Relations Pros

Founder Empowers Entrepreneurs To Be Public Relations Pros Listen Here: From winning Shark Tank brands, to some of Inc. Magazine’s Fastest-Growing Companies in America, Lexie Smith, Founder of THEPRBAR inc., has helped countless companies and entrepreneurs gain accelerated success through the world of Public Relations. With nearly 10 years of PR and Marketing experience, serving…

Women Empowerment with Lexie Smith

Women Empowerment with Lexie Smith on Spicy Life Podcast Listen Here:  About the Episode: Farrah Miller chats with Lexie Smith. From winning Shark Tank brands, to some of Inc. Magazine’s Fastest-Growing Companies in America, Lexie Smith, Founder of THEPRBAR inc., has helped countless companies and entrepreneurs gain accelerated success through the world of Public…

PR Expert: Strategies To Get PRESS For Your Podcast

Listen to the Full Podcast Here   Lexie Smith, PR Expert and Founder of The PR Bar – a coaching service which specializes in helping motivated entrepreneurs exponentially expand their impact, influence, and revenue through PR. FREE PR Tools: https://www.helpareporter.com/ https://podcastguests.com/ https://pitchrate.com/wphome/ Christine’s Website: https://christine-odonnell.com/

What Really is PR? – Girl Squad Podcast

Original Episode Available Here: https://thesamanthaparker.com/podcast/episode24 Episode 24: Lexie Smith Meet Lexie PR Expert and founder of the THEPRBAR inc. So what the hell is PR? Lexie has an awesome 6-step ‘relations’ breakdown: Public Media Client Community Industry Investor Lexie has an amazing way of describing ‘relations’ and how PR can work for you and your…

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