Episode 46 - Pitchin’ and Sippin’ - Product Placement & Pitching with PR Pro Brandi…
5 Tips to Drive Online Traffic to Your eCommerce Store
Guest Post Written by Kate Parish Chief Marketing Officer at Onilab
Do you know what drives an online store to its prosperity? It’s not just web design or decent site performance. These are steps on the success ladder indeed, but the principal value for any site is its traffic.
These are the people who visit your website. Once you’ve obtained them, you can persuade your visitors to buy something or lose them forever. But how do you attract leads to click on your store’s link? You need to leverage various traffic sources, including:
- social networks;
- search engines;
- and even QR codes.
If it is your target audience, then you’ll increase the chance of sales. This article will introduce five ways to drive online traffic to your eCommerce store and explain why you need them.
1. Optimize Your Store in Terms of SEO
Making your products easy to obtain is a point you shouldn’t overlook. Search engine optimization is among the high-standing priorities. Why? If the items that you sell can’t be found by users or search engines, you’re missing out on just too much.
First of all, evaluate your store’s page load. If something’s wrong, the search engine will consider it a direct and indirect ranking factor (i.e., it causes a high bounce rate and low average session duration). The steps to improve it include Magento performance optimization or tweaking any other platform your store is built on.
Then, research how people look for things you sell and focus on those keywords and combinations that best describe your product. Moreover, instead of taking a generic keyword with a large search volume that’ll be hard to rank for, such as “yellow sweater”, you should focus on a long-tail one that gives more details about the item that you’re selling, for example, “lemon yellow cashmere sweater”.
As you’re searching for keywords and making a list of the ones you want to use, you can utilize tools. Some of them are the Ahrefs Keyword Explorer, Ubersuggest, or you can even look at the Related searches at the bottom of the Google search that you’ve input (like in the screenshot below).
Next, make sure to place these keywords in an appropriate not-too-obvious way and in adequate quantity. As such, ideally, different suitable keyword combinations should be present in your:
- H1 (usually, this is the product name);
- H2 or subheadings;
- product descriptions;
- alternative image texts;
- meta information.
Screenshot taken on Google search results page
2. Get Rich Snippets as One of the eCommerce Traffic Strategies
We often find search results with additional information besides the title, URL, and description. Such results are known as rich snippets, i.e., with added data so that search engines and users get the idea about the page content. Your site may be among the top in the search engine results page (SERP), but users are more likely to click on the link with a more extended snippet.
Why are rich snippets more attractive? Because a user will see whether the page is relevant to their request and decide to open it or not.
Suppose two similar stores are selling the same item. Which link would you open? The one listing price, reviews, and availability, or the one with just a couple of description lines? I think it’s a choice in favor of rich snippets. Note that while rich snippets are more appealing to visitors, they don’t influence your rankings directly. You can see some examples of rich snippets in the screenshot below.
About the author: Kate Parish is the chief marketing officer at Onilab with over 8 years of experience in Digital Marketing in the sphere of eCommerce web development. Kate always aspires to broaden her competency in line with cutting-edge global trends. Her primary areas of professional interest include SEO, branding, PPC, SMM, Magento PWA development, and online retail in general. Find Kate on LinkedIn.