5 Ways to Define a Strong Brand

Key Insights and Tips to Define a Strong Brand

I initially connected with the talented Neela Asaadi, CEO and Creative Director of Asaadi Graphics, at a Six Degrees Society event. We were specifically matched to network together (virtually), and I immediately understood why. Not only is Neela one of those rare individuals who has the ability to radiate good energy literally through a computer screen (goals!) but she’s also incredibly talented. Seriously though, check out her site.  Upon connecting further, I asked if she would provide a crash-course guide to my audience (you all reading this now) on “5 Ways to Define a Strong Brand”. Branding and presence, both visually and through active expression, is foundational to the success of any business. It also happens to be a critical component of successful PR. Check out Neela’s tips below!

 

 

1. Knowing the Key Principals

• Be CLEAR — messaging / vocabulary your dream clients understand
• Be RELEVANT— speaking directly to clients current situation/ challenges
• Be PASSIONATE— clients can sense vision, who you are, what you stand for
• Be DISTINCT— what makes you different, why are you the best fit CREDIBLE— clients trust and believe you can present a solution
• Be CONSISTENT— easily recognizable based on voice and visuals
• Be VISIBLE— frequently seen because you’re showing up in the right places
• Be AUTHENTIC— you are genuine, original and providing something that has not been seen or done before

 

2. Understanding the Power of Color

• People see color before they absorb anything else
• Color increases brand recognition by up to 80%
• Research has reinforced that 60% of the time people will decide if they are attracted or not to a message — based on color alone

 

 

3. Dive Deep into your Brand Discovery

• What types of traits best identifies with how you want clients to see you
• How do you want your clients to feel about your business
• What benefits will clients gain from working with you
• Who does your business serve?
• How would you like to feel while working on your business?

 

 

4. Use a Formula for Building Brand Colors

• Plan on choosing 3 colors
• Choose your BASE — depending on your brands most dominant trait
• Choose your ACCENT —  a complementary color that also represents your brand
• Choose your NEUTRAL — this will typically be your background-color

 

5. Establishing your Palette & Keep it Cohesive

Step 1: Solidify your BRAND PERSONALITY TRAITS

• Red – Passionate, Ambitious, Exciting & Energetic
• Orange – Fresh, Youthful, Creative & Adventurous.
• Yellow – Optimistic, Cheerful, Playful & Happy.
• Green – Natural, Vitality, Prestige & Wealth.
• Blue – Communicative, Trustworthy, Calming & Responsible.
• Purple – Royalty, Majesty, Spiritual & Mysterious.

Step 2: Who are your target customers

Step 3: Choose your 3 colors (base, accent, neutral)

Step 4: Keep your branding consistent

Step 5: Remember, to be authentic!

Have questions about Design & Branding? Reach out via email: hello@asaadigraphics.com or visit our site: www.asaadigraphics.com!