I initially connected with the talented Neela Asaadi, CEO and Creative Director of Asaadi Graphics, at a Six Degrees Society event. We were specifically matched to network together (virtually), and I immediately understood why. Not only is Neela one of those rare individuals who has the ability to radiate good energy literally through a computer screen (goals!) but she’s also incredibly talented. Seriously though, check out her site.Upon connecting further, I asked if she would provide a crash-course guide to my audience (you all reading this now) on “5 Ways to Define a Strong Brand”. Branding and presence, both visually and through active expression, is foundational to the success of any business. It also happens to be a critical component of successful PR. Check out Neela’s tips below!
Knowing the Key Principals
Be CLEAR — messaging / vocabulary your dream clients understand
Be RELEVANT— speaking directly to clients current situation/ challenges
Be PASSIONATE— clients can sense vision, who you are, what you stand for
Be DISTINCT— what makes you different, why are you the best fit CREDIBLE— clients trust and believe you can present a solution
Be CONSISTENT— easily recognizable based on voice and visuals
Be VISIBLE— frequently seen because you’re showing up in the right places
Be AUTHENTIC— you are genuine, original and providing something that has not been seen or done before
2. Understanding the Power of Color
People see color before they absorb anything else
Color increases brand recognition by up to 80%
Research has reinforced that 60% of the time people will decide if they are attracted or not to a message — based on color alone
3. Dive Deep into your Brand Discovery
What types of traits best identifies with how you want clients to see you
How do you want your clients to feel about your business
What benefits will clients gain from working with you
Who does your business serve?
How would you like to feel while working on your business?
4. Use a Formula for Building Brand Colors
Plan on choosing 3 colors
Choose your BASE — depending on your brands most dominant trait
Choose your ACCENT — a complementary color that also represents your brand
Choose your NEUTRAL — this will typically be your background-color
5. Establishing your Palette & Keep it Cohesive
Step 1: Solidify your BRAND PERSONALITY TRAITS
Red – Passionate, Ambitious, Exciting & Energetic
Orange – Fresh, Youthful, Creative & Adventurous.
Yellow – Optimistic, Cheerful, Playful & Happy.
Green – Natural, Vitality, Prestige & Wealth.
Blue – Communicative, Trustworthy, Calming & Responsible.