Top-Shelf #Newsworthy Founder Nicole Tremaglio

Meet Top-Shelf #Newswothy Founder Nicole Tremaglio

Nicole Tremaglio is a Branding Consultant, Pop Culture Writer, and Host of the Nicstalgia podcast. By leveraging TikTok and emerging social platforms, she helps brands adapt to trends and technology so that they can provide an integrated customer experience across digital and IRL channels. Nicole is known for being on the pulse of pop culture and cutting edge of digital trends.

1. How did you come up with the idea for your business? We’d love to hear a bit about your Founder Story.

I left my 12-year career in the fashion industry in March 2020 to pursue my side hustle (as a community events host turned instructional designer) in the fitness space, only for the pandemic to send NYC into lockdown exactly one week later.

After immediately pivoting to help fitness professionals develop a digital platform presence, I realized what I truly wanted to do: Work with brands as a consultant in a more forward-thinking capacity. Currently, my consulting work involves three main components: Trends Forecasting & Application, User Experience Integration, and Creative Change Management. It’s very exciting to be in this unique position, because I’m able to fulfill my mission of bringing people together and making them feel like a part of something.

Ultimately, I wanted to solve the problems that I couldn’t when I worked in corporate: familiarize teams with the latest trends and technologies so their brand can generate more buzz, reach new demographics, and maximize sales opportunity; bridge the gap between IRL and digital experiences in order to take their events programming, experiential marketing, and brand activations to the next level; and get teams on-board with new initiatives so that their brand stands out among competitors, maintains relevance over time, and moves with agility to maximize its growth potential.

2. What makes you different from other branding experts, what’s your unique zone of genius?

I’m a hybrid professional, so I’ve integrated the different facets of my professional identity to blaze a new trail and create a career that I’m obsessed with. I have extensive professional experience in both luxury sales and omnichannel retail operations for global, multi million- and billion-dollar brands. I’ve spearheaded influential and envelope-pushing projects that completely changed the way the companies communicate internally and how they leverage technology, data, systems, and applications to substantially progress selling culture. I’m curious in the pursuit of knowledge and draw from my knowledge of pop/digital/internet culture as well as social sciences. This helps me teach younger generations about the past and mature generations about the future in a fun, relatable way.

3. If you had to pick, what is one organic marketing or PR tactic/win that has been incredibly helpful in growing your brand?

My consulting business is all about leveraging TikTok and emerging platforms to adapt to trends and create an integrated customer experience, so being ahead of the curve in terms of social media, digital & internet culture (you can ask me about NFTs and web3) has been a game-changer for me! I’m known for being on the cutting edge of digital trends and the pulse of what’s happening today and tomorrow.

4. When you’re not busy working in or on your business, we can find you….

Getting dressed up, dancing, having a picnic with friends, curating the perfect playlist, wearing giant platform shoes and sunglasses, getting fun nail art, and talking about astrology. It’s very extra and it’s a whole mood!!

5. Entrepreneurship is a rollercoaster. What helps you dig out of the lows? Any tips, resources or reminders?

The greater your emotional resilience and the less you take things personally, the sooner you recover from failure or disappointment. Entrepreneurship is not about avoiding emotion, the lows, the dips, the lags in motivation, and the tough lessons; it’s about learning to navigate them knowing that they will happen at some point. Also never underestimate the power of drinking water and getting a full night’s sleep.

6. What’s something you can’t learn about you on google (well, until this article that is)

My first job was at an amusement park and I was responsible for measuring children’s height to make sure they were tall enough to get on the ride. Meanwhile, I was barely tall enough to get on the ride myself. (I’m 5’1 and ¾” for context, and my big personality usually leads people I haven’t met IRL yet to assume I’m much taller.)

7. Your dream headline would read…

• Branding Consultant Gets The Fashion Industry Up-To-Speed with Web3 — Forbes
• How This Hybrid Entrepreneur Changed Careers and Blazed a Trail in an Emerging Industry — Business Insider
• Nicstalgia Podcast Becomes a Live Show — Vulture

8. THEPRBAR strongly believes in celebrating all of life’s wins, no matter how small – how do you like to celebrate?

I do my best to have a dance party daily, and love putting on a killer playlist (read: 2000s music) and singing/dancing my heart out.

9. Now we have to wrap things up with a true THEPRBAR question, what’s your favorite beverage?

My favorite cocktail is a St. Germain Royale, because elderflower is refreshing and glam, plus we love anything that sparkles. Fave non-alc beverage is iced cold brew with oat milk (year-round, of course!)

10. Where can everyone go to connect with you and learn more about COMPANY?

Connect with me on TikTok, Instagram, LinkedIn, and Twitter, subscribe to/follow Nicstalgia on YouTube, Spotify, and Apple Podcasts, read pieces about pop culture on Medium, learn more about my consulting work, and subscribe to Real Talk, my weekly newsletter about my journey as a hybrid consultant/creator/entrepreneur.

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