How to Sell PR and Leverage PR when Selling with PR Pro Candice D’Angelo of The Agency East – Podcast Transcript
How to Sell PR and Leverage PR when Selling with PR Pro Candice D’Angelo of…
Advertising can be a great way to generate sales and increase web traffic, but it’s not the only way. Believe it or not, you can sell your products without spending any money on advertisements. So whether you’re a small business or a large corporation, you must always look for ways you can attract customers without spending more money. With that, here are a few ways to sell your products faster without advertising.
All brands need messaging that helps them promote their business and products through the written word. Your brand message essentially tells potential customers why they should purchase products from you and not your competitors. Your messaging platform should include your value proposition, the benefits of your brand and products, and what makes you stand out from the crowd.
A good copywriting message can help you stand out online, helping to convert more website visitors into paying customers. It can also help you cultivate relationships with customers and build a loyal following, increasing your chances of repeat customers and ultimately more sales without increasing your spending.
Since you’re not spending money on ads that bring traffic directly to your website, you must make the most out of the traffic you are getting. Therefore, you must improve your conversion rates to turn more visitors into customers. Ultimately, the goal should be to make it as easy as possible to move customers through your funnel and incentivize individuals to become customers.
Unfortunately, there is no perfect method of increasing conversions because all business websites are different. However, you can start using data you’re already collecting on your website to enhance the buyer journey and learn more about customer behavior. For example, you can A/B test pages to determine which elements lead to higher conversion rates and continue to test elements throughout the journey to get the highest conversion rate possible.
Optimizing conversion rates can only get you so far if you’re not increasing your website traffic. While ads are a great way to bring more people to your website in a short amount of time, you must think long-term, especially if you’re trying to avoid spending money on advertising. SEO is an important marketing strategy that can help you save on ad spend and bring in more qualified website traffic that’s more likely to convert.
Creating optimized landing pages with keywords and a good user experience can help bring in and convert new website traffic. SEO allows your customers to find you based on topics, keywords, and products they’re already searching for online. While SEO is a long-term strategy, and you’ll have to pay for it monthly, a good strategy is more cost-effective than short-term advertising solutions.
Public relations is another long-term strategy that can boost brand awareness and generate buzz to grow your business. First, however, you’ll need a PR story that can resonate with your potential customers. Having a unique and relevant story is key and will allow you to pitch to journalists and media and get the story out about your business.
Of course, there are many ways to earn media exposure, but many of them will require a specific skill set that the PR pros have. Luckily, there are a few ways you can earn media yourself by newsjacking and piggybacking on national news stories, then posting your story online. You can also pitch journalists and media yourself using a variety of tools like Help A Reporter Out (HARO) to find journalists writing stories about your expertise.
Email marketing can give you a high return on your investment, and software makes it relatively easy to begin designing sales emails and drip campaigns even with no experience as a designer. Email automation can help you nurture customer relationships and build brand loyalty through welcome emails, sales emails, abandoned cart emails, and more.
With email automation, you can send customers target emails based on where they are in the buyer’s journey, allowing you to convert more easily and build strategies based on key insights about your customers. For example, you can use abandoned cart emails to incentivize customers to finish checking out with a special offer, helping you earn more sales.
Reviews are essentially word of mouth for your customers and can help convert potential customers by building trust. If someone has never heard of your brand or shopped at your online store, they don’t know whether or not to trust you. Consumers would rather purchase products from places they know well because they can ensure the quality of their purchases.
You can build trust by putting reviews on product pages where customers may rely on the reviews of real people instead of trusting your product will do what the website says it will.
Luckily, gathering reviews is easy. You can integrate your website with email marketing software and send requests for reviews after customers have received their orders. Of course, you should always incentivize customers to leave an honest review with some sort of discount or offer for the future.
Affiliates are individuals who can act like your own personal sales team, earning a commission on every sale they make. Affiliate programs can help incentivize real people to drive traffic and sales. Affiliates are similar to influencers, but they’re paid per sale rather than for creating content. Therefore, affiliates’ goals include selling your products to their followers to earn more money.
To start an affiliate program, consider having guidelines in place for how affiliates can market your products and how much they’ll get paid. You can contact bloggers in your niche and send them free products in exchange for a review.
There are many ways to sell your products without ad spend. However, all types of marketing require some investment unless you can spread word of mouth about your business for free. Eventually, as your business grows, you’ll need to reach more people. Ads are a great way to help reach a wider audience quickly and can help you take your business to the next level.
Ashley Nielsen earned a B.S. degree in Business Administration Marketing at Point Loma Nazarene University. She is a freelance writer where she shares knowledge about general business, marketing, lifestyle, wellness, and financial tips. During her free time, she enjoys being outside, staying active, reading a book, or diving deep into her favorite music.