3 Types of Copywriting That Can Make Your Brand More Engaging

Guest Blog Post by Meghen Peck

Use these three types of copywriting to make your brand more engaging.

If you’re like us at THEPRBAR inc., you have always had a knack for great branding. You know how to create a logo that will make people stop and take notice. You can also create a brand that is consistent across all your marketing materials, from websites to social media posts. But you may be wondering what else there is to make your brand more engaging. Branding is not just about your logo, website, or social media presence—it’s about the way you speak about yourself in your writing. The words you use when describing your business are part of the brand, too!

But how do you go about that? How do you make your brand more engaging? Copywriting is the answer! Copywriting is the art of writing content that is meant to be published, whether it’s in the form of a blog post, email, or social media post. It’s often used to help brands market to and engage with customers, but it can also be tricky to get right. In this blog, we are here to tell you about three types of copywriting that will help you do just that: connect with your customers and make them want what you have to offer.

Social Media Copywriting

Social media copywriting is writing copy for social media posts, usually in the form of short paragraphs or a sentence. Social media copywriting is also a part of content marketing and can be used as a public relations tactic to create brand awareness, generate leads and conversations, and engage and build trust with customers. When it comes to social media, you have a lot of different tools at your disposal. You can use infographics, written posts, announcements, images with captions, video reels, and even live videos to get your message across. But one of the most potent tools is also one that many people overlook: copywriting. Copywriting can take many forms on social media. It can be a short blurb on an infographic on Facebook, a simple sentence in your LinkedIn profile, or an eye-catching image paired with a caption that drives home your message on Instagram.

But how do you make sure that your posts are getting the engagement you need? It’s simple: by making them relatable. People are more likely to share content that they find interesting, informative, or funny—so it’s important to keep them engaged with your post. The best way to create engaging social media copy is to think about what your audience cares about. Are you selling a product or service that helps people save time, money, or energy? If so, then you should focus on the benefits of using your product. For example, if you’re trying to sell books on Amazon, then your copy should be focused on the benefits of reading your book and why people should buy yours in particular. If you’re trying to sell a service, then you should focus on the value of your services, the problem that you solve, and how it addresses your ideal client’s unique challenges. It’s also important to make sure that your copywriting is consistent with other marketing materials like your website and social media profiles. If someone visits one of your social media pages and sees that it doesn’t match up with what they read elsewhere, then they might think that something isn’t right.

Public Relations Copywriting

The world is a busy place, and people have little time to spare. But that doesn’t mean they don’t want to be engaged with by the brands they love. Public relations (PR) copywriting is one of the most important tools in your outreach arsenal. Public relations copywriting is written content used to communicate with the public via print and digital materials and other online media. Typically, a publicist will write to craft pitches, press releases, media alerts, company newsletters, and press kits to distribute to different media outlets. This then helps you communicate with your audience and build trust by creating the right impression. However, writing press releases and marketing materials is just one part of PR copywriting. The other part—and arguably the most important—is making sure that your audience understands who you are and what you do, so they can connect with you on an emotional level. 

The use of public relations copywriting is not limited to just media outlets, though. It can also be used in your business communications with partners and customers. The key here is to keep it simple and informative. This is because you want your audience to be able to understand what you’re saying, rather than get lost in a sea of fancy words. This is particularly important when it comes to business communications, as your reader will likely have limited time or patience. To make your writing more effective, try to focus on the five W’s: who, what, where, when, and why. This will help you narrow down your message so that it gets straight to the point. When done right, this type of copywriting helps your company build a relationship with its audience by telling compelling stories about what makes you unique, interesting, or inspiring. 

Thought Leadership Copywriting

Thought leadership copywriting is a public relations tactic and form of content marketing that helps you position yourself as an expert in your field, build relationships with influential people who will champion your cause, and attract more customers than ever. It’s all about highlighting your unique point of view to influence or impact the public or niche industry. It’s not just about the words you use; it’s about the way you say them. Thought leadership copywriting isn’t just about coming up with the best idea and then explaining it in the most compelling way possible. It’s also about understanding your audience and what they need to hear from you at this moment in time.

The more specific you are with your topics, the more likely it is that people will find them relevant and engaging. If you provide valuable content on particular topics that people really want to know about, then you’ll be able to build an audience that trusts you, follows your advice and recommendations, and ultimately becomes a customer. This type of writing can be done in the form of articles, blog posts, social posts, and more. But no matter what you choose, always make sure that it’s written in a way that speaks directly to your audience and explains what you do and why it matters.

And there you have it…

As you can see, each of these three types of copywriting is useful in its own way. Whether you’re writing a blog post, creating a social media post, or pitching a journalist, one of these types of copywriting will help you convey your message in a way that makes your brand more engaging. And remember no matter what type of copywriting you choose to use, always keep your audience in mind. Write for them, not for yourself!

Meghen Peck

Meghen earned her B.A. in Mass Communications from Louisiana State University Shreveport and her MS in Hospitality and Tourism Management from the University of New Orleans. With over five years of experience in communications, she is particularly interested in the intersection of technology and the food and beverage industries. In her spare time, she enjoys spending time with her family, cooking, exploring new restaurants, and traveling. She is currently residing in Washington D.C., making THEPRBAR inc. offices officially bicoastal!

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