This course is for you if you are…
- Highly motivated
- A lifelong learner
- A proactive leader
This course is for you if you want…
- To land press for you or your company
- To learn how to land press that converts
- To learn other organic (non-paid) growth strategies beyond just press that actually work (i.e., partnerships, marketing campaigns and more)
- To outline a custom growth plan for your company that feels sustainable and in alignment with your core values and goals
This course is for you if you prefer…
- Self-paced study and learning by doing
- “No-fluff” curriculum, simple strategies, and proven templates you can implement immediately
- 1:1 support to ensure you’re executing efficiently and effectively
- Defining Public Relations – Learn WHERE to Spend the Time Promoting Your Business
- Getting Press Ready + Press Asset Creation
- How to Build a Media Kit
- How to Build a Strategic Media List to Create the RIGHT kind of Buzz
- How to be Newsworthy / Land Press + Learn THEPRBAR’s proprietary “PRE PITCH OP” Method
- How to Establish Relationships with the Media
- How to Pitch the Media (Dos, Don’ts, Follow-Ups, Industry Tricks & More)
- How to Rock HARO
- How to Use an Editorial Calendar to Your Advantage
- Press Releases – How to Create + If and When You Need Them
- How to Build and Establish Thought-leadership and land credible Bylines
- How to Make Money with PR – How to Identify Press that COVERTS + implement effective in-house tracking systems
- Community & Client Relations + PR
- How to Establish Brand Collaborations, Partnerships + Other Growth Hacks
Trainings come with associated workbooks and exercises to aid in strategy development and execution.
What Do THEPRBAR Students Have to Say?
Hear directly from past THEPRBAR graduates
“Lexie is an incredible teacher/cheerleader/mentor to have in this space! When I first started this program, I knew very little about what PR actually entailed. Lexie provided insight and expertise into a subject that is SO beneficial as a small business, one that I cannot wait to implement for years down the road and organically watch my business grow. Cheers to that!”
This is an absolute masterclass in PR. I have never experienced a program as valuable and useful as this one. The way in which the content was organized and presented was thorough but not overwhelming. After each topic covered, I felt confident in implementing those elements immediately. And more importantly, saw results. I got much more than I anticipated, and know I will continuously refer back to what I’ve learned.
FOUNDER & COO,
- THEPRBAR Flight Portal Access (lifetime)
- 20+ Pre-Recorded Trainings
- 45+ Templates, Systems etc.
- 2 1:1 60-minute Coaching Calls with Lexie
- 5 Pitch Edits/Audits
- First dibs to upgrade to full Pop Fizz Clink VIP if additional 1:1 support is wanted.
Frequently Asked Questions
Do I get 1:1 coaching with a THEPRBAR Flight?
Yes! You get 2 1:1 coaching calls with THEPRBAR Founder Lexie Smith. More coaching may be purchased at an additional rate.
What do you mean that I get "first dibs" to Pop Fizz Clink?
THEPRBAR Flight is a self-taught PR course integrated with some 1:1 support. Pop Fizz Clink! is an intimate 1:1 coaching program that offers significantly more 1:1 support, bonus perks, and unlimited feedback and editing, amongst other features and benefits. Anyone that purchases THEPRBAR Flight, is given “first dibs” to any available Pop Fizz Clink! spots. Note that there is an additional cost, but your Flight purchase will be applied towards the program total. If you’re confused on the difference, please reach out or book a call above.
How is this different from other PR courses on the market?
THEPRBAR Flight teaches much more than JUST how to land press. While this is a large topic in the course, it also dives into other elements of PR such as community relations, brand partnerships, client relations etc. Additionally, its curriculum is focused on creating a strategy that converts, and the coursework comes with proven real-world templates. All students also get an opportunity to work 1:1 with Lexie and receive up to 5 additional pitch audits.
How does the payment plan work?
You will be billed monthly on the first of the month. Your first payment is required to officially enroll in THEPRBAR Flight.