Measuring PR Success: Key Metrics and KPIs to Watch Public relations is instrumental in helping organizations establish and maintain a positive image. In the landscape of modern communications, analyzing the effectiveness of PR campaigns is imperative. However, just counting your media mentions isn’t enough in today’s world; organizations may have many KPIs that are imperative…

Maximizing Business Growth: Exploring Organic Channels vs. Advertising Strategies Advertising… one of the most beneficial ways to get your business out there, can also be one of the easiest ways to overspend without achieving desired effectiveness. As a business owner, it’s natural to want to get your name and products out there as fast as…

Overcoming PR Goal Challenges: Tips for Staying Motivated and On Track at Work and Home Guest Blog Post by: Megan Isola Everyone has goals in life, and those goals keep us going. However, staying motivated enough to reach your goals is a lot more challenging than having them. Whether you want to lose weight, buy…

What to Do With Pitches That Don’t Land Four ways to repurpose an unsuccessful pitch Pitching to media outlets can be a time-consuming process, and it’s not always a guarantee that your pitch will land. Journalists receive large volumes of pitches daily, making it both crucial and difficult to stand out from the crowd. But…

How to Create a PR Strategy Learn the 8 steps to creating a successful PR Strategy  It’s not enough to “want PR” to see or have long-term success. Whether you’re an entrepreneur pursuing the “DIY PR” route or a publicist or public relations firm “doing PR” on a client’s behalf, understanding how to create a…

9 PR Trends You Should Keep An Eye On In 2023 Learn 2023 PR trends to have on your radar In the ever-evolving public relations (PR) landscape, the hot trends of yesterday give way to new innovations that are just around the corner. Every year, a company or agency’s PR efforts must adapt and evolve…

How to Craft a News Pitch: THEPRBAR Agency Approach 3 Steps to crafting an effective news pitch  Publicists and PR-savvy entrepreneurs all know the value of public relations (PR) and press. It’s a way for businesses to communicate with their customers, build brand awareness, and increase credibility – all especially important in today’s social media-driven…

3 Types of Copywriting That Can Make Your Brand More Engaging Guest Blog Post by Meghen Peck Use these three types of copywriting to make your brand more engaging. If you’re like us at THEPRBAR inc., you have always had a knack for great branding. You know how to create a logo that will make…

11 Reasons Why Public Relations is Needed for Every Business Size Guest Blog Post by Freelance Writer Ashley Neilsen Many entrepreneurs make the mistake of believing public relations is only for large corporations. These companies don’t want to allocate any marketing budget to managing their relationships with the public because they think it won’t directly…

7 Ways To Sell Your Products Faster Without Ad Spend Guest Blog Post by Freelance Writer Ashley Neilsen Advertising can be a great way to generate sales and increase web traffic, but it’s not the only way. Believe it or not, you can sell your products without spending any money on advertisements. So whether you’re…

Meet Top-Shelf #Newsworthy Founder Antoinette Belson Antoinette Belson is a Founder and Interior Design Coach. She founded Happy Your Space, where she helps design family-friendly spaces that are functional and fun through creative design solutions. 1. Tell us a bit about who you are and what you do (give us your quick elevator pitch!) I…

3 Tips for Creating Positive Client Relations Learn PR tips to help maintain positive client relations for your company. Listen to the Pitchin’ and Sippin’ minisode on this topic here.  What is “client relations”? If you are new here, you may not be familiar with what I call ‘The 6 Relations of PR’.  These are…

Highlights from The State of Journalism Report 2022 by Muck Rack Trends and Insights on the State of Journalism in 2022 You can also listen to a recap of the report on the Pitchin’ and Sippin’ Podcast here. Muck Rack – a popular PR software – published its annual State of Journalism 2022 Report in…

How to Increase Sales and Sign Clients Using PR Learn how to increase sales and sign more clients using public relations techniques. Listen to the podcast on this subject here. In this blog, I will review four tactics you can use to increase sales and sign clients by leveraging PR wins and tactics.  In my…

13 Different Types of Articles You Can Pitch Learn 13 different types of articles that you can pitch for press coverage.  Listen to the podcast on this subject here. Not all press is created equal.   Thus, it is absolutely critical to up your PR IQ and understand what type of story you’re pitching for if…

3 Ways I’ve Grown My Business Using PR Learn 3 ways that I have grown THEPRBAR inc. using PR and how you can apply them to your own business.  You can listen to the Pitchin’ and Sippin’ Podcast episode on this subject here. Post Written by THEPRBAR inc. Founder Lexie Smith While I’ve been doing…

Learn 5 ways to win at Help a Reporter Out (HARO) to land easy press wins You can listen to the Pitchin’ and Sippin’ Podcast episode on this subject here. Help a Reporter Out (HARO) is a free online database that connects journalists with sources. Distributing more than 50,000 journalist queries from highly respected media…

What’s New and Next for Comms and PR? Highlights from PR Week and Cision’s 2021 Global Comms Report You can also listen to a recap of the report on the Pitchin’ and Sippin’ Podcast here. In 2017, inspired by the continuing evolution in how PR is both practiced and perceived, Cision and PR Week joined…

Let’s Get Your Business Legally Legit So You Can Get More Sleep in 2022. Guest Blog Post by Founder of Illuma Law Firm and She’s Legit Colynn O’Brien  I know. I know. Thinking about legal for your business is not fun. You don’t really know where to start, who to call, or what you really…

Guest Blog Post by The Fierce Collective Founder Amy Christman 3 reasons why investing in a coach will be the best investment you ever make.  You’ve decided to take the big leap into entrepreneurship, congrats! It’s exciting, but can also be overwhelming, isolating, frustrating, and confusing. You’re about to embark on a journey that allows…

Guest Post by Social Media Coach and Yoga Instructor Kayla Kleinman  There is A LOT to focus on when it comes to crafting an Instagram strategy for your business. It can feel like you’re feeding an angry monster called the algorithm as you perfect your hashtag approach, overall content strategy, and dive into making Reels.…

5 Tips to Drive Online Traffic to Your eCommerce Store Guest Post Written by Kate Parish Chief Marketing Officer at Onilab Do you know what drives an online store to its prosperity? It’s not just web design or decent site performance. These are steps on the success ladder indeed, but the principal value for any…

4 Ways to Determine if You’ve Selected the Right Media Contact Want to land press?  Well, one of the most important steps in being able to land a media feature happens before you ever even hit send on your email pitch. In fact, it comes before you even draft the body of the pitch itself.…

How staying organized helps you take on the world with confidence Guest Post Written by Julia de’Caneva- Life Coach You’re not alone if you feel intimidated about putting your brand, and by association yourself, out in the world. Keeping yourself emotionally safe (read: not putting yourself out there) also means sacrificing the chance to work…

Twinning Pros Shares Their Top 6 Favorite Social Media Tools for Small Business Guest Post Written by Tiffany Coyle of Twinning Pros It’s almost impossible to ignore the impact social media has on small businesses today, especially in the days of pandemics and social distancing. Customers want to be able to connect and engage with…

5 Tips for Making Mainstream Media Award Lists How to land your company on big mainstream media award lists Have you ever wondered how companies get on big mainstream media award lists like Entrepreneur Magazine or Forbes or “insert your dream outlet” accolade? Today I’m going to pull back the curtain on what it takes…

6 PR Tips for Product Based Businesses PR Tips for Product Based Businesses Looking to Land Press Have you ever opened up the latest copy of your favorite magazine and been confronted with a slight eye twitch and rush of anger as you realize that yet ANOTHER product – less amazing than yours – has…

5 Things to Prepare Before You Get A Big PR Win Five things that you need to prepare if you’re gearing up for a big time PR win. Close your eyes and imagine “that moment”.  That moment when your segment on Shark Tank finally airs… That moment when your relentless pitching finally lands you a…

How 10 years of experience in corporate PR helped Lexie Smith create THEPRBAR inc. and help entrepreneurs authentically connect to their audiences – Entreprenista Article Feature on Entreprenista.com   Describe your business in a few words? THEPRBAR inc. is an online coaching brand and education platform that teaches motivated entrepreneurs how to increase their influence, impact…

Successful Entrepreneurs Do These Key Things Original Article Published on LinkedIn Every Friday I take the time to celebrate my client’s successes and my own. Have you ever read one of my posts or seen another person’s story… or article… or #HumbleBrag (or #NotSoHumbleBrag) and felt frustrated that other people are seeing success when you aren’t? If so,…

November 17th Is National Entrepreneurs’ Day: Here Are 6 Of The Best Women-Led, Entrepreneurial Podcasts To Help You Grow Your Business In 2021 A curated guide of the best entrepreneurial podcasts lead by female founders you should be listening to in 2021. Original Article Viewable Here Written by Emily Weedon, THEPRBAR inc.  Yep, that’s right…

8 Founders share their best insight, tips, dos, and don’ts in identifying and connecting to their target audiences. One of the most important parts of launching, growing, and maintaining a successful company is knowing your target audience and catering to their specific needs. While it’s often tempting to want to mass-market to ‘everyone,’ in terms of effective…

3 PR Outreach Overwhelm Tips from a Behavioral Health Advisor Guest Post Written by Kelley Hoag, Root to Rise Health As busy business founders, we wear a lot of hats, but how would it feel to turn the overwhelm into organization? I know you’ve experienced that moment when you have so many incredible ideas but…

Looking to build “Thought Leadership”? Read on! What the heck is a thought leader? Is it just another trending buzzword, similar to influencer, that is becoming more and more overused, therefore, less and less respected? Here’s my quick answer: Yes. The term is often overused; therefore, yes, it can sometimes lose its impact; however, and this however…

  READ THE COMEPLUM BLOG AND WATCH THE VIDEO HERE

Key Insights and Tips to Define a Strong Brand I initially connected with the talented Neela Asaadi, CEO and Creative Director of Asaadi Graphics, at a Six Degrees Society event. We were specifically matched to network together (virtually), and I immediately understood why. Not only is Neela one of those rare individuals who has the…

How to Use Social Media to Gain PR Coverage – Trendeavour BY EMESHA NAGY Read Full Original Article Here Tip #3 Build deep relationships by playing the long game Lexie Smith, named “Brilliant PR Expert” and “Female Entrepreneurs in Watch in 2020”, is the Founder of THEPRBAR inc. – an online coaching brand that empowers entrepreneurs to DIY…

Black PR Professionals Respond to Questions from the Business Community Dialogue Facilitated by Lexie Smith I have a lot of clients and general members of the public turning to me with questions on how to handle their PR and messaging right now. Why? How to handle speaking publicly on topics of racial inequality and diversity…

Influencer Marketing 101: What You Need To Know Before Launching An Influencer Campaign Guest Post: Written by Katherine Pereda for THEPRBAR inc. When it comes to hiring influencers for a campaign, there are many things to consider first:  1. Is the goal of the campaign to create more awareness for the brand or new product/service…

Lexie Smith, Founder of THEPRBAR inc., Named in 50 Female Entrepreneurs To Watch in 2020 by IdeaMensch “This is a post we have been working on for a while. It’s just too damn important to not too. We have interviewed thousands of entrepreneurs. Super famous people and folks just getting started. One thing that constantly…

Both options have PROs and CONs– let’s discuss! Original Article Posted by Lexie Smith, Contributing Editor, WE Magazine for Women If I were to guess, I would probably say at least 8 out of every 10 entrepreneurs that I speak to find the word “PR” either intimidating, a luxury they don’t deserve or can’t afford,…

Straight-Forward Answers From the Media Who do businesses, entrepreneurs, and PR professionals generally turn to when they have a question related to “how to get press”? Typically, PR agencies and/or other publicists. Which isn’t wrong… but amongst all the madness that is happening in the world right now, I decided I wanted to cut out…

PR and Digital Marketing Tips to Help Business Owners Mitigate Financial Loss During the Coronavirus (COVID-19) Pandemic Did you know that when the Great Plague of London was circulating in 1665, Cambridge University shut down, and Isaac Newton was forced into home quarantine? Did you also know that during this time he invented calculus, part…

Are press releases still relevant in 2021, and, if so, should you write one? In 2020, I was often asked by clients, “are press releases still relevant”, or, “should I write a press release”? I have no doubt that these same questions will prove pertinent in 2021 as well, thus, I thought I’d share my…

Should I Pay Attention to Editorial Calendars in 2022? Snippet from Lexie in January of 2021: “I got ahead of myself the other week and spent hours crafting what I thought was an EPIC 2021 Editorial Calendar. I hopped on Instagram and created a quick poll asking my audience who would be interested in a…

6 tips on how to choose the right influencer for your campaign Are you interested in running an “influencer campaign?” Well, you’re not alone. Brands of all shapes and sizes run influencer campaigns each and every day. Some are absolute game-changing successes, while others end up being a complete bust. With the number of “influencers”…

Common pitch mistakes that are entirely avoidable Let’s be real for a moment – there are MANY ways you can screw up a pitch. In fact, there are probably more ways to mess a pitch up than ways to actually nail it. Now please don’t read this as pessimistic (or do…you do you.) My intention,…

Has the Internet and Social Media Killed Print Media? OKAY, now even I can admit that’s a bold and loaded question. And quite frankly, you’ll find positions falling on both sides of the fence. Where do I stand? Well, I would say that no, print media is definitely not dead. However, I would follow that…

Should you dedicate more time and effort to Public Relations or SEO? If you were to choose to dedicate your time to public relations (PR) or search engine optimization (SEO), which would you choose? Did you choose one? Okay great; now answer why. (But actually, go ahead and think or speak the answer out loud.)…

Is There Really Such A Thing As Bad Press? It was a Thursday, and my husband was being forced to read another one of my press releases (he’s a good sport) when he paused, looked up at me, and asked, “Is it true that there really is no such thing as bad press?” *Quick historical…

How to know when, if ever, your business is ready for PR Are you an entrepreneur who’s just not all that sure if PR can help your business? Not confident that it will be worth the investment? Well, in all truthfulness, you could be right. There are instances where I too would argue a business…

How to Know When (if ever) it’s Time to Hire a PR Agency The whole premise of THEPRBAR inc. is to teach entrepreneurs how to do their own PR (public relations). Thus, I thought it might be about time to address the elephant in the room – why should you learn to DIY when you…

My Favorite FREE Creative Resources for Entrepreneurs Us modern day Entrepreneurs are oh so very LUCKY! Why? With the rise of the Internet, we have access to an also unlimited amount of knowledge and resources at the touch of our fingertips. While some, do cost money (some of which are worth the investment), others are…

Free and Simple Ways to Track Down Almost Any Journalist’s Email Address  Alright, you found an outlet you really want to land an article in. You did your research and found a specific journalist you want to pitch. You’ve crafted your pitch based on their personal interests, beats, and style of writing. You’re confident your…

The Different Types of PR Anyone can type in “Public Relations” in Google and get a variety of traditional definitions. My personal definition of PR is, “Creating Awareness and Influencing Perception to drive Intentional Action.” According to the Public Relations Society of America (PRSA) “Public relations helps an organization and its publics adapt mutually to…

The Ultimate Guide to Crafting The Perfect Pitch Have you ever skipped to the end of a book because you just can’t stand waiting to know how it ends? I’ll guess a large portion of you reading this are admitting yes, at least on the inside—while probably an even larger group is saying “WOW—never, that’s…

Lessons Gleaned From Repeated Rejection When I was a little girl I used to cry to my mom every time I didn’t get my way. I then matured, slightly, and cried to her only when I felt rejected—you know, if I was dumped, or didn’t make a team etc. When I entered the “okay, really…