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The Realities Of Influencer Marketing- What Brands Need To Know

Influencer Marketing 101: What You Need To Know Before Launching An Influencer Campaign Guest Post: Written by Katherine Pereda for THEPRBAR inc. When it comes to hiring influencers for a campaign, there are many things to consider first:  1. Is…

Lexie Smith Featured in “Female Entrepreneurs To Watch in 2020”

Lexie Smith, Founder of THEPRBAR inc., Named in 50 Female Entrepreneurs To Watch in 2020 by IdeaMensch “This is a post we have been working on for a while. It’s just too damn important to not too. We have interviewed…

Should You Hire a PR Agency or Learn to DIY PR?

Both options have PROs and CONs– let’s discuss! Original Article Posted by Lexie Smith, Contributing Editor, WE Magazine for Women If I were to guess, I would probably say at least 8 out of every 10 entrepreneurs that I speak…

This is What Journalists DO and DO NOT Want Right Now

Straight-Forward Answers From the Media Who do businesses, entrepreneurs, and PR professionals generally turn to when they have a question related to “how to get press”? Typically, PR agencies and/or other publicists. Which isn’t wrong… but amongst all the madness…

5 Digital Marketing and PR Tips to Help you Survive the Coronavirus Pandemic, and Flourish

PR and Digital Marketing Tips to Help Business Owners Mitigate Financial Loss During the Coronavirus (COVID-19) Pandemic Did you know that when the Great Plague of London was circulating in 1665, Cambridge University shut down, and Isaac Newton was forced…

Should You Write a Press Release?

Are press releases still relevant in 2020, and, if so, should you write one? In 2019, I was often asked by clients, “are press releases still relevant”, or, “should I write a press release”? I have no doubt that these…

What is An Editorial Calendar and How Can It Help Your Business?

Should I Pay Attention to Editorial Calendars in 2020? I got ahead of myself the other week and spent hours crafting what I thought was an EPIC 2020 Editorial Calendar. I hopped on Instagram and created a quick poll asking…

How to Choose the Right Influencer for Your Next Campaign

6 tips on how to choose the right influencer for your campaign Are you interested in running an “influencer campaign?” Well, you’re not alone. Brands of all shapes and sizes run influencer campaigns each and every day. Some are absolute…

The Top 10 Mistakes That Will Kill a Pitch

Common pitch mistakes that are entirely avoidable Let’s be real for a moment – there are MANY ways you can screw up a pitch. In fact, there are probably more ways to mess a pitch up than ways to actually…

Is Print Media Dead?

Has the Internet and Social Media Killed Print Media? OKAY, now even I can admit that’s a bold and loaded question. And quite frankly, you’ll find positions falling on both sides of the fence. Where do I stand? Well, I…

Is PR or SEO More Beneficial?

Should you dedicate more time and effort to Public Relations or SEO? If you were to choose to dedicate your time to public relations (PR) or search engine optimization (SEO), which would you choose? Did you choose one? Okay great;…

Sorry, Barnum, you’re wrong — There is such thing as bad press.

Is There Really Such A Thing As Bad Press? It was a Thursday, and my husband was being forced to read another one of my press releases (he’s a good sport) when he paused, looked up at me, and asked,…

Can PR Help Your Business?

How to know when, if ever, your business is ready for PR Are you an entrepreneur who’s just not all that sure if PR can help your business? Not confident that it will be worth the investment? Well, in all…

Should I hire a PR Agency?

How to Know When (if ever) it’s Time to Hire a PR Agency The whole premise of THEPRBAR inc. is to teach entrepreneurs how to do their own PR (public relations). Thus, I thought it might be about time to…

FREE Creative Resources for Entrepreneurs

My Favorite FREE Creative Resources for Entrepreneurs Us modern day Entrepreneurs are oh so very LUCKY! Why? With the rise of the Internet, we have access to an also unlimited amount of knowledge and resources at the touch of our…

5 Free Ways to Find a Journalist’s Email Address

Free and Simple Ways to Track Down Almost Any Journalist’s Email Address  Alright, you found an outlet you really want to land an article in. You did your research and found a specific journalist you want to pitch. You’ve crafted…

What Does PR Look Like Today?

The Different Types of PR Anyone can type in “Public Relations” in Google and get a variety of traditional definitions. My personal definition of PR is, “Creating Awareness and Influencing Perception to drive Intentional Action.” According to the Public Relations…

How to craft THE perfect pitch, and get press!

The Ultimate Guide to Crafting The Perfect Pitch Have you ever skipped to the end of a book because you just can’t stand waiting to know how it ends? I’ll guess a large portion of you reading this are admitting…

What I’ve Learned from Repeated Rejection

Lessons Gleaned From Repeated Rejection When I was a little girl I used to cry to my mom every time I didn’t get my way. I then matured, slightly, and cried to her only when I felt rejected—you know, if…

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