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Top 6 Women-Led & Entrepreneurial Podcasts To Help You Grow Your Business In 2021

November 17th Is National Entrepreneurs’ Day: Here Are 6 Of The Best Women-Led, Entrepreneurial Podcasts To Help You Grow Your Business In 2021 A curated guide of the best entrepreneurial podcasts lead by female founders you should be listening to in 2021. Original Article Viewable Here Written by Emily Weedon, THEPRBAR inc.  Yep, that’s right…

How to Define and Reach Your Target Audience

8 Founders share their best insight, tips, dos, and don’ts in identifying and connecting to their target audiences. One of the most important parts of launching, growing, and maintaining a successful company is knowing your target audience and catering to their specific needs. While it’s often tempting to want to mass-market to ‘everyone,’ in terms of effective…

How to Manage PR Outreach Overwhelm

3 PR Outreach Overwhelm Tips from a Behavioral Health Advisor Guest Post Written by Kelley Hoag, Root to Rise Health As busy business founders, we wear a lot of hats, but how would it feel to turn the overwhelm into organization? I know you’ve experienced that moment when you have so many incredible ideas but…

11 Ways to Self-Publish and Build Thought Leadership

Looking to build “Thought Leadership”? Read on! What the heck is a thought leader? Is it just another trending buzzword, similar to influencer, that is becoming more and more overused, therefore, less and less respected? Here’s my quick answer: Yes. The term is often overused; therefore, yes, it can sometimes lose its impact; however, and this however…

ComePlum – How to DIY PR Blog Feature + Video

  READ THE COMEPLUM BLOG AND WATCH THE VIDEO HERE

5 Ways to Define a Strong Brand

Key Insights and Tips to Define a Strong Brand I initially connected with the talented Neela Asaadi, CEO and Creative Director of Asaadi Graphics, at a Six Degrees Society event. We were specifically matched to network together (virtually), and I immediately understood why. Not only is Neela one of those rare individuals who has the…

How to Use Social Media to Gain PR Coverage – Trendeavour

How to Use Social Media to Gain PR Coverage – Trendeavour BY EMESHA NAGY Read Full Original Article Here Tip #3 Build deep relationships by playing the long game Lexie Smith, named “Brilliant PR Expert” and “Female Entrepreneurs in Watch in 2020”, is the Founder of THEPRBAR inc. – an online coaching brand that empowers entrepreneurs to DIY…

How to Publicly Navigate Communication Topics Surrounding Racial Inequality, Diversity & Inclusion, and More

Black PR Professionals Respond to Questions from the Business Community Dialogue Facilitated by Lexie Smith I have a lot of clients and general members of the public turning to me with questions on how to handle their PR and messaging right now. Why? How to handle speaking publicly on topics of racial inequality and diversity…

The Realities Of Influencer Marketing- What Brands Need To Know

Influencer Marketing 101: What You Need To Know Before Launching An Influencer Campaign Guest Post: Written by Katherine Pereda for THEPRBAR inc. When it comes to hiring influencers for a campaign, there are many things to consider first:  1. Is the goal of the campaign to create more awareness for the brand or new product/service…

Lexie Smith Featured in “Female Entrepreneurs To Watch in 2020”

Lexie Smith, Founder of THEPRBAR inc., Named in 50 Female Entrepreneurs To Watch in 2020 by IdeaMensch “This is a post we have been working on for a while. It’s just too damn important to not too. We have interviewed thousands of entrepreneurs. Super famous people and folks just getting started. One thing that constantly…

Should You Hire a PR Agency or Learn to DIY PR?

Both options have PROs and CONs– let’s discuss! Original Article Posted by Lexie Smith, Contributing Editor, WE Magazine for Women If I were to guess, I would probably say at least 8 out of every 10 entrepreneurs that I speak to find the word “PR” either intimidating, a luxury they don’t deserve or can’t afford,…

This is What Journalists DO and DO NOT Want Right Now

Straight-Forward Answers From the Media Who do businesses, entrepreneurs, and PR professionals generally turn to when they have a question related to “how to get press”? Typically, PR agencies and/or other publicists. Which isn’t wrong… but amongst all the madness that is happening in the world right now, I decided I wanted to cut out…

5 Digital Marketing and PR Tips to Help you Survive the Coronavirus Pandemic, and Flourish

PR and Digital Marketing Tips to Help Business Owners Mitigate Financial Loss During the Coronavirus (COVID-19) Pandemic Did you know that when the Great Plague of London was circulating in 1665, Cambridge University shut down, and Isaac Newton was forced into home quarantine? Did you also know that during this time he invented calculus, part…

Should You Write a Press Release?

Are press releases still relevant in 2020, and, if so, should you write one? In 2019, I was often asked by clients, “are press releases still relevant”, or, “should I write a press release”? I have no doubt that these same questions will prove pertinent in 2020 as well, thus, I thought I’d share my…

What is An Editorial Calendar and How Can It Help Your Business?

Should I Pay Attention to Editorial Calendars in 2020? I got ahead of myself the other week and spent hours crafting what I thought was an EPIC 2020 Editorial Calendar. I hopped on Instagram and created a quick poll asking my audience who would be interested in a free copy. (Realistically I should have reversed…

How to Choose the Right Influencer for Your Next Campaign

6 tips on how to choose the right influencer for your campaign Are you interested in running an “influencer campaign?” Well, you’re not alone. Brands of all shapes and sizes run influencer campaigns each and every day. Some are absolute game-changing successes, while others end up being a complete bust. With the number of “influencers”…

The Top 10 Mistakes That Will Kill a Pitch

Common pitch mistakes that are entirely avoidable Let’s be real for a moment – there are MANY ways you can screw up a pitch. In fact, there are probably more ways to mess a pitch up than ways to actually nail it. Now please don’t read this as pessimistic (or do…you do you.) My intention,…

Is Print Media Dead?

Has the Internet and Social Media Killed Print Media? OKAY, now even I can admit that’s a bold and loaded question. And quite frankly, you’ll find positions falling on both sides of the fence. Where do I stand? Well, I would say that no, print media is definitely not dead. However, I would follow that…

Is PR or SEO More Beneficial?

Should you dedicate more time and effort to Public Relations or SEO? If you were to choose to dedicate your time to public relations (PR) or search engine optimization (SEO), which would you choose? Did you choose one? Okay great; now answer why. (But actually, go ahead and think or speak the answer out loud.)…

Sorry, Barnum, you’re wrong — There is such thing as bad press.

Is There Really Such A Thing As Bad Press? It was a Thursday, and my husband was being forced to read another one of my press releases (he’s a good sport) when he paused, looked up at me, and asked, “Is it true that there really is no such thing as bad press?” *Quick historical…

Can PR Help Your Business?

How to know when, if ever, your business is ready for PR Are you an entrepreneur who’s just not all that sure if PR can help your business? Not confident that it will be worth the investment? Well, in all truthfulness, you could be right. There are instances where I too would argue a business…

Should I hire a PR Agency?

How to Know When (if ever) it’s Time to Hire a PR Agency The whole premise of THEPRBAR inc. is to teach entrepreneurs how to do their own PR (public relations). Thus, I thought it might be about time to address the elephant in the room – why should you learn to DIY when you…

FREE Creative Resources for Entrepreneurs

My Favorite FREE Creative Resources for Entrepreneurs Us modern day Entrepreneurs are oh so very LUCKY! Why? With the rise of the Internet, we have access to an also unlimited amount of knowledge and resources at the touch of our fingertips. While some, do cost money (some of which are worth the investment), others are…

5 Free Ways to Find a Journalist’s Email Address

Free and Simple Ways to Track Down Almost Any Journalist’s Email Address  Alright, you found an outlet you really want to land an article in. You did your research and found a specific journalist you want to pitch. You’ve crafted your pitch based on their personal interests, beats, and style of writing. You’re confident your…

What Does PR Look Like Today?

The Different Types of PR Anyone can type in “Public Relations” in Google and get a variety of traditional definitions. My personal definition of PR is, “Creating Awareness and Influencing Perception to drive Intentional Action.” According to the Public Relations Society of America (PRSA) “Public relations helps an organization and its publics adapt mutually to…

How to craft THE perfect pitch, and get press!

The Ultimate Guide to Crafting The Perfect Pitch Have you ever skipped to the end of a book because you just can’t stand waiting to know how it ends? I’ll guess a large portion of you reading this are admitting yes, at least on the inside—while probably an even larger group is saying “WOW—never, that’s…

What I’ve Learned from Repeated Rejection

Lessons Gleaned From Repeated Rejection When I was a little girl I used to cry to my mom every time I didn’t get my way. I then matured, slightly, and cried to her only when I felt rejected—you know, if I was dumped, or didn’t make a team etc. When I entered the “okay, really…

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