I built this program for fellow entrepreneurs who are like me.
highly-motivated, undeniably passionate, a “Type A” over-achiever, a healthy combination of idealistic and realistic, results-obsessed, a natural-born leader, and relentlessly resilient.
to maintain ownership and control over your story, your business, and your messaging so you can grow organically, authentically, and strategically. Your business is your baby and you don’t want to hand it over to just anyone!
direction and strategies that actually work, and honestly, another set of expert eyeballs to help you be objective and see all the crucial elements you’re too close to see yourself.
knowledge, hands-on one-on-one mentorship, and investing in yourself so you can both achieve results and lead from a place of informed strategy both today and tomorrow.
It’s important to you…
to grow your business organically, authentically, and sustainably. You’re in this full-heartedly and are ready to scale your influence, impact, and bank account.
You’re FLIPPING tired…
of programs and coaches that try to fit you and your business model into a singular mold with cookie-cutter solutions that don’t speak specifically to your business and your unique personality.
You are genuinely ready…
to share your story with the world so those dreams of yours finally become a reality. Now if you only knew HOW…
Enter POP FIZZ CLINK!
This PR program was built, very intentionally, to serve a need in the market I felt was not being met.
THEREFORE, THIS PROGRAM IS NOT…
…some cookie-cutter, one-size-fits-all group program.
…just another mostly-fluff online course.
…a high-volume “get rich quick” business model I built with the intention to make me millions.
…right for everyone.
RATHER, THIS PROGRAM…
…is a “Done With You” (DWY) execute-as-we-go experience.
…meets you where you’re at to efficiently push you to where you want (and often need) to go.
…offers an anti-fluff, conversion-focused curriculum.
…will quite literally change the way you think about your business so you can make money and grow organically.
IT’S PROBABLY TIME TO INTRODUCE MYSELF…
MY NAME IS LEXIE
I still get carded for NyQuil at the grocery store (you have to be 18 or older to purchase), yet in reality I…
Became the VP of PR and Marketing for a High 8-figure Disruptive Empire by the age of 26
Have more than 10 years of In-house PR and Agency Experience
Have been named “Rising Star”, “Top 20 in Their 20s”, “Brilliant PR Expert”, + “Top Female Entrepreneurs to Watch in 2020″…
…and if we mutually decide to work together, you’re gaining a “PR Trifecta” for four full months… aka a “Rented VP of PR”, PR Coach, and true Teammate.
Ready to see if we’re a fit?
“Working with Lexie was one of the best investments for my business, she became a true partner! Beyond knowledgable, kind, always professional, down to earth – she really knows her stuff. Lexie always went above and beyond and is truly a PR/marketing asset to any business owner. By the end of the program, I got my money’s worth plus MUCH MUCH more…I highly recommend her to everyone.”
SUSAN | FOUNDER | NUTRIGIG
“We have sold more in two weeks than we have since we LAUNCHED! …I highly recommend working with Lexie, you won’t regret it! Love this company, Lexie is a game-changer!”
GEORGIA | INVENTOR + FOUNDER | FLIGHTFILLOW
NIMI | CEO + FOUNDER | THE BEEM BOX
BY JOINING POP FIZZ CLINK YOU WILL...
LET'S TALK RESULTS....
SOME MORE DETAILS…
YOU WILL LEARN VIA...
- 1:1 Coaching Zoom Strategy Calls
- Exclusive Video Content + Digestible “How-to” Trainings
- Valuable Weekly Workbooks and “Needle-Moving Tasks”
- Expert Feedback, Guidance, and Ongoing LIVE Chat Support
YOU WILL ALSO RECEIVE...
- An Exclusive Media Training with Media Personality Christine O’Donnell of Bright Sighted Podcasting (keeping scrolling to learn)
- Personalized Electronic Press Kit (Extra $300 value)
- PR Pro Templates that Actually Work
- Access to THEPRBAR Exclusive Content Library for LIFE
“…Lexie will teach you the skills you need to confidently identify PR opportunities, pitch media, and convert your PR to sales. I highly recommend THEPRBAR’s Pop Fizz Clink program to any entrepreneur who likes to surround themselves with smart experts they can learn from directly. If would like to learn the skills yourself on how to properly promote your business, PFC is for you.”
CLARE | FOUNDER | MALIBU APOTHECARY
“… Pop Fizz Clink helped us organize our goals and objectives as well as our front of marketing. Over the time of the course, we gained confidence and knowledge of how to write/pitch press releases strategically. The layout of the lessons was perfect and you broke down each step into manageable chunks of information – it was never overwhelming. Along with the amazing insight, the systems provided are phenomenal. Overall, the program helped boost our company’s marketing sector. Thank you so much Lexie!”
TEAM REVIEW | FATHOMWERX + MATTERLABS
“10 / 10 would recommend the lovely Lexie Smith for learning all the PR things while meeting you where you currently are in your business. This was easily one of the best investments I have made in my business…On a personal note, she is also just so kind and makes the PR world easy to understand and accessible. HIRE HER!!”
KERRY | FOUNDER | CASH IS KWEEN
WHY SHOULD I LEARN TO DO MY OWN PR?
INVEST IN YOURSELF
While you’re in growth mode, why not choose to invest in yourself, learn to do your OWN PR, and drive your company forward from a place of informed strategy. Besides, if you someday decide you want to build an in-house PR team or hire an outside firm, you’ll be far better equipped to truly vet and choose the option that works for your business.
OWN YOUR STORY
This one is simple – who knows your story better than you? No one! While your brand is young or still growing, it’s critical to control and shape your brand story (first impressions can last a lifetime!) So, instead of trusting a team of outside publicists to speak on your behalf, conduct outreach in-house to ensure your message is being communicated both correctly and authentically.
BUILD YOUR ASSETS
One PRO of hiring a PR firm, is you gain access to their “Media Rolodex”. However, the flip side of that is if that firm doesn’t work out and/or you one day part ways, you lose access to those contacts and are set back to square one. When you choose to do PR in-house, on the other hand, all the relationships you create become owned company assets that you have access to for life!
BE YOUR #1 AND ONLY PRIORITY
When you hire an agency, their time and workload will be split between a variety of clients on their roster (aka you are not their only priority). When you do your own PR and keep efforts in-house, guess who your only focus is? You! You are your PR team’s one and only priority.
AND BONUS TRAININGS ACCESSIBLE FOR LIFE FROM
4-Month 1:1 Program Cost:
One time fee of $4,997.00 ($397 savings)
Six payments of $899.00
Because this is a 1:1 program, I only offer a limited amount of program spots.
Program spots are booked on a first-come, first-serve basis.
“Lexie really provided a steady hand and guidance for me. I felt like I was drowning and she threw me a life vest – made of her wisdom, extensive knowledge, encouragement and support. In summary, Lexie is THE BEST!
NICOLE | EVENTS + FUNDRAISING | CASA FOR KIDS
“… I want to thank Lexie for demystifying the whole PR process for me…thanks to Lexie I’m realizing that it’s truly not that hard, and I can totally do it for my brand!“
YULIA | CO-FOUNDER | MILLENNY
“I learned so much from Lexie! If you are a small business owner and looking to connect with a genius business owner and learn PR strategies that work, I highly suggest working with Lexie! You won’t be sorry!”
FARRAH | FOUNDER | FM WELLNESS
How long is the program?
By joining Pop Fizz Clink! you get access to live advisory support for 4-months. The first 90-days will be our “active learning” period where you will digest the content and execute as ready. The final 30-days is pure advisory support – my extra post-program gift to you to ensure you’re executing at the PRO level I know you’re capable of!
How much time can I expect to spend in the program per week?
Past clients report spending an average of 1-3 hours executing per week. Some entrepreneurs choose to enroll in the program with one additional staff member to help assist with the execution of post-content program “assignments”.
Can I get a break down of exactly what I am getting?
Absolutely! Apply above or book a call, and I’ll send all the program details your way.
Are you going to pitch for me?
Nope! This is not an agency. This is a “done with you” program that focuses on empowering entrepreneurs and their teams to execute PR strategies in-house. I will be your teammate and advisor for four months but ultimately my goal is to get you up and running as a PR Pro independent of me. Not sure if you should hire an agency or DIY? Check out this video.
WHAT ARE YOU WAITING FOR?!