From Pen to Profit: The PR-Sales Connection with Travel Writer and Founder Jordi Lippe-McGraw

Episode #116: From Pen to Profit: The PR-Sales Connection with Travel Writer and Founder Jordi Lippe-McGraw

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Jordi Lippe-McGraw is a seasoned freelance journalist with an eight-year tenure writing about travel, parenting, and wellness for esteemed outlets such as Condé Nast Traveler, Travel + Leisure, Vogue, Brides, The New York Times, Elle, and Forbes. She is also the creator and founder of PAK Rêve, a versatile travel bag line celebrated by Conde Nast Traveler for its innovative, modular design that keeps traveling parents organized and stylish.

In this episode, Lexie and Jordi discuss the PR-sales connection, breaking down what press features can do (and not do) for a brand. Hear how Jordi got her start in freelance travel writing, the impact affiliate links have played on the industry, and the lessons she learned about landing product and brand features as a new founder. 

Here’s What You’ll Learn:

• Jordi Lippe-McGraw’s career journey to now
• Her thoughts on affiliate links in media, and the role they play in product selection
• How her experience of being a journalist assisted her founder journey
• Her experience as a travel writer and some of her favorite places she’s visited
• The influence of affiliate links on journalists’ stories and pitches
• How she prepared to pitch her own product pre-launch
• What data and results she’s seeing come from press after recently launching PAK Rêve
• With her writer hat on, she talks about her pitching needs and personal preferences
• And more!