E-commerce Journalism & Pitching The Hollywood Reporter with Editor Danielle Directo-Meston

Episode #99: E-commerce Journalism & Pitching The Hollywood Reporter with Editor Danielle Directo-Meston

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Danielle Directo-Meston is The Hollywood Reporter’s first E-commerce Editor and the founder and publisher of UncoverLA.com. Over the past 18 years, she has covered local communities, fashion, and lifestyle for the LAist, Patch, Racked, Curbed, C, and other LA-based print and online publications. Her bylines also appear in Rolling Stone, MyDomaine, Where LA, and Pacific San Diego. 

In this episode, Danielle discusses her freelance journey and shares tips for aspiring freelancers. Highlighting her role as The Hollywood Reporter’s first e-commerce Editor, she does a deep dive into the world of affiliate links, and SEO-based journalism and shares her personal pitching preferences.

Here’s what you’ll learn:

• How Danielle got started in freelance journalism
• Her journey in creating her media website, UncoverLA
• The types of stories she writes for The Hollywood Reporter
• More on her role as an e-commerce writer
• The application of affiliate links in her stories
• Legal considerations when it comes to using affiliate links in publishing
• Danielle’s thoughts on the world of AI and its application in journalism
• Danielle’s personal pitching preferences
• Types of pitches she is currently interested in 
• And more!