This is a private 1:1 Coaching Retainer Available to a Select Number of Future Publicists, Marketing Agency Owners, and Freelance PR Pros
This Container May Be for You If...
You're Looking to Launch
You’re looking to launch your very own PR consultancy or Boutique Agency that supports your lifestyle. Whether you’re leaving in-house PR or agency life, or you’re starting from scratch, you’re ready to take on entrePReneurship.
You're Looking to Expand
You’re looking to expand your existing skill sets or capabilities. Maybe you offer marketing or social media services and are ready to add PR to your deck, or perhaps you’re ready to finally build a small team to support you.
You're Looking to Grow
You’re looking to grow and work with incredible clients who VALUE PR, pay you your worth, and make your job FUN! You’re ready to uplevel your revenue, but mindful of doing such in a sustainable and authentic way.
CANDICE | OWNER | THE AGENCY EAST
TIFFANY | CEO & CO-FOUNDER | TWINNING PROS AGENCY
Public Relations Skill Development & Refinement:
- Media Relations – Establishing long-term media relationships, securing press coverage, and creating a press strategy that converts (from podcasts to digital, print, radio & TV)
- Community Relations & Partnerships – Growing your business organically through networking, collaborations, partnerships, speaking engagements, and community activation
- Client Relations – Effective communication strategies, selling, upselling, and leveraging testimonials & referrals
- Public Relations – Creating targeted brand awareness, maintaining a favorable public image, and converting the public into loyal followers, brand champions, and customers
- Investor Relations – (if applicable) – how to create a winning pitch deck, nail your messaging, and maintain stakeholder approval
- Industry Relations – how to collaborate and network with others in your industry, establish authority, and cultivate effective thought leadership
Organic Marketing & Lead Generation:
- High Ticket Lead Generation Funnels
- Events, Partnership, and Collaboration Marketing
- Thoughtful Email Marketing Startegies
- Social Media Marketing
- Developing and Leveraging Thought Leadership for Lead Generation
Business Development:
- Overall business growth strategy
- Sales process, refinement, and strategy
- Key hires and operational development
- Establishing and streamlining systems and processes
- Communication strategies while scaling
- Program & service refinement and development
- Key business partnership development
- Entrepreneurial mindset
DR. LINDSAY | FOUNDER, CONSULTANT & WRITER
MELISSA | OWNER | WAVERLY AVE CONSULTING
6-Month Coaching Support Overview
In under three years, I transitioned from being an in-house (burned out) VP of PR, Marketing and Business Development, to a 3X entrepreneur, first-time mom, 2X podcast host, and multi-six-figure agency owner. Today I have a team of 4 (and growing), clients that I love, and a business model that I truly believe in.
Also during this time, I took trips abroad, had ample time off, spent Fridays with my daughter, and ended most of my work days by 3PM.
While of course there have been ups and downs, and by no means was every day a piece of cake, I’ve learned a heck of a lot, and have simultaneously been able to coach hundreds of women on how to do PR and build the business of their dreams.
About this container:
This specific container – PR Wine Club – exists for those who are interested in building an agency that supports your lifestyle, meaning, you (like I) want to work, to live.
If you are committed to doing the work, and truly are ready to launch, expand, or grow your craft and business, I invite you to apply below.
If I feel your application is a fit, I will invite you to join me for an interview. The interview process will be double-sided. You will be vetting me, just as I will be vetting you so that in the end, we can launch a true partnership that is genuinely primed for success.
Cheers to living life on our terms!
Bonus Wine Club Perks
Lexie Smith is a highly skilled and sought-after public relations and marketing expert, 3X entrepreneur, speaker, and Host of the top-rated Pitchin’ and Sippin’ podcast. Her outstanding reputation and acumen have earned her features in notable publications such as in NASDAQ, Business Insider, Entrepreneur, Crunchbase, and Create & Cultivate. Throughout her 13+ year career, Smith has held senior and executive roles in PR agencies, pioneered and ran in-house PR departments, and most recently served as a VP at one of the ‘Fastest Growing Companies in America’ (Inc. Magazine & Financial Times). Additionally, she has been a speaker at conferences and universities worldwide and coached hundreds of entrepreneurs and professionals.
Today, Smith serves as the Founder and CEO of THEPRBAR inc. and THEPRBAR Agency – an online coaching platform, resource hub, and PR agency – where she has helped clients secure top-tier coverage in publications such as Forbes, Vogue, Oprah, Wired, Goop, Good Morning America, Refinery29, and The LA Times. Her clients have won coveted industry and global awards, raised multiple 9-figures of capital cumulatively, passed 7-and-8-figure revenue milestones, and ignited movements that have positively changed and saved lives.
Originally from the Pacific Northwest, Smith graduated with honors from the University of Oregon with a Bachelor’s degree in Journalism and Public Relations, where she served as the National Broadcasting Society President, Student Senate Representative for the School of Journalism, and was an awarded member of Kappa Tau Alpha – a prestigious communications honor society. She currently resides in Southern California with her husband, almost 2-year-old daughter, and rescue pup.