Recap of 2021 Global Comms Report: Paying – and Earning – Attention (Minisode)

Episode 54 – Pitchin’ and Sippin’ – Recap of 2021 Global Comms Report: Paying – and Earning – Attention

Learn some of the key findings of the recent 2021 Global Comms Report: Paying – and Earning – Attention produced in collaboration by PR Week and Cision. Lexie Smith summarizes important takeaways in three core sections including Channel Choices, People of Persuasion, and Platforms of Persuasion.

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Here’s what you’ll learn:

• Learn key findings of three core sections from the report
• Channel choices – shifts pertaining to the social media channels being prioritized by brands
• People of persuasion – an overview of who has the most sway over how consumers think about products, and ultimately decide to spend their money.
• The report reveals data on the most persuasive influencers, and, in turn, strongest partners with whom brands should work
• Platforms of Persuasion – what types of content brands most rely on to influence consumer behavior and spending
• And more key findings