skip to Main Content
Recap of 2021 Global Comms Report - Paying & Earning Attention (Minisode)

Listen now:

Recap of 2021 Global Comms Report: Paying – and Earning – Attention (Minisode)

Episode 54 – Pitchin’ and Sippin’ – Recap of 2021 Global Comms Report: Paying – and Earning – Attention

Learn some of the key findings of the recent 2021 Global Comms Report: Paying – and Earning – Attention produced in collaboration by PR Week and Cision. Lexie Smith summarizes important takeaways in three core sections including Channel Choices, People of Persuasion, and Platforms of Persuasion.

Download Podcast Transcript

Here’s what you’ll learn:
  • Learn key findings of three core sections from the report
  • Channel choices – shifts pertaining to the social media channels being prioritized by brands
  • People of persuasion – an overview of who has the most sway over how consumers think about products, and ultimately decide to spend their money.
  • The report reveals data on the most persuasive influencers, and, in turn, strongest partners with whom brands should work
  • Platforms of Persuasion – what types of content brands most rely on to influence consumer behavior and spending
  • And more key findings
Recap of 2021 Global Comms Report: Paying – and Earning – Attention - Pitchin' and Sippin'

Link to the Report: https://www.cision.com/resources/white-papers/2021-global-comms-report/

Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/

Interested in learning more about Pitchin’? Book a Free Consultation here

Instagram: @theprbar_inc

Go back to the homepage

see all episodes

Sips of Wisdom: The 6 Keys to My Success in PR
Sips of Wisdom: The 6 Keys to My Success in PR
How to Land a TV Segment with Writer, Editor & On-Air Host Nicole Pearl
How to Land a TV Segment with Writer, Editor & On-Air Host Nicole Pearl
Pitchcraft and Pitching Content Marketing Writers with Journalist and Founder Kelsey Ogletree
Pitchcraft and Pitching Content Marketing Writers with Journalist and Founder Kelsey Ogletree
Minisode: Muck Rack 2023 State of PR Recap
Minisode: Muck Rack 2023 State of PR Recap
How to Find & Vet Quality Podcasts to Pitch with Podcast Producer & Journalist Christine O’Donnell
How to Find & Vet Quality Podcasts to Pitch with Podcast Producer & Journalist Christine O’Donnell
How to Use Human Design to Craft a PR Strategy with PR Pro Amanda Foley
How to Use Human Design to Craft a PR Strategy with PR Pro Amanda Foley
Cart
Back To Top