Navigating Crisis & Reputation Management with PR Pro Tiffany Joy Murchison of TJM & Co. Media Boutique – Podcast Transcript

Speakers: Lexie Smith, Tiffany Joy Murchison

Lexie Smith 

 So I first had the pleasure of being introduced to the fabulous Tiffany when she was the moderator of a panel I was on for a woman in the PR Summit. Huge shout out to Angie Collins of woman PR, who was the very second episode of this podcast way back in season one. Anyways, as I was saying, Tiffany was our moderator. She rocked it, and I’ve been a fan ever since. Nice. I could not be more excited to have her on the show. Tiffany is officially welcome to pitch in in sippin. I always like to kick off the show in the same way. And that’s first, where’s home base? And number two, what do you like to do outside of work for fun?

 

Tiffany Joy Murchison 

Oh, Home Base is Brooklyn. I’m born and raised in New York. So I’m an East Coast girl. And what do I like to do for fun? Um, I actually do like to sing. Most people don’t know that.

 

Lexie Smith 

Oh, okay. Certain genre?

 

Tiffany Joy Murchison 

No, um, I grew up going to church. So maybe the gospel is where it came from. But I also come from a family with a musical background. So it’s just always something I like to do when nobody’s around all my kids. They like to listen to me saying but I you know, I’m one of those belts out in the shower. I haven’t sung in a choir in a long time. So, I still do that at home. Especially when I’m by myself or when I’m in the car. You can’t tell me I’m not in a music studio.

 

Lexie Smith 

I love that. This is one. There’s one thing on my bucket list that I don’t talk about. And I don’t know when I will grow the balls, excuse me language everyone to do it. But I love singing. As a kid I did musical theater. I’m now petrified as an adult. So I want to do a karaoke night by myself at some point on a stage which sounds like a low barrier to entry.

 

Tiffany Joy Murchison 

No, it’s amazing. Go do it.

 

Lexie Smith 

I want to but…

 

Tiffany Joy Murchison 

Spiritually I’ll be screaming in the background. Yes. So go do it. I did. A, I call coerce a former coworker of mine to do an improv class with me. And neither one of us really wanted to do it. But I was like, Come on, let’s do this. And we went to do it. And he got there before me. And when I walked in and saw what they were doing, I started to turn around and run. I was like, Oh, no. And I was like, I can’t can’t leave him. You know, like, I made him come, I can’t leave him. And like, I felt like a complete idiot in the beginning. But after I did it, I was so glad that I did it. So I’ll do it. Just go

 

Lexie Smith 

That sounds so fun. And I was all about that as a kid. And then for some reason I grew up and became more self conscious anyways, yada yada, yada, we will return and we will own that star power one day, but I love I love that fun fact. Okay, so, transitioning into the world of PR. You are a seasoned pro in the PR world. Let’s start with Rewinding back time. Tell me a bit about your career leading up to today.

 

Tiffany Joy Murchison 

Wow. So I’m, I’m old school. I am a few weeks away from 46 years old. So back when I was growing up and going to college PR communication, that was not something that your parents told you to do. I actually had my heart set on becoming an attorney and went to school as a pre law student dropped out after a semester came back to New York ended up getting a job working in telecom, Verizon, which was 9x then and just work my way up the chain, but always found myself in some other stretch assignment that was related to internal communications, employee communications, something along those lines. Eventually, I did get to a place where that was a part of my role. But anyway, I found a way to do it. When I did go back to college as an adult, I had had a you know, it was a mom and everything when I went back to college and finished up with one of my friends who was one of my professors also, it was a journalist. And I decided that I was going to go to school for public administration, because you could get a job with that degree. And she kept saying that you love communication and you love journalism. So why would you not do that? Like, are you kidding? Switch your major. Every elective I had was a PR media journalism elective. I actually had enough credits to switch majors and Zubeida either or so I ended up with a degree in Public Administration with a concentration in communication. Market got laid off, not once, not twice, but three times at three different intervals. And I really, really love the world of PR. To sit at The Source magazine working for the director of events and PR at the source, that was my first, probably my first published article was in The Source magazine. And it just bloomed from there. So, after the third layoff I was like, Huh, what am I gonna do? Apparently, God is kicking me out of corporate America for some reason, right? Not that I wasn’t a great employee, I had the credentials. Now the degree I was doing, you know, knocking it out the park, I had a six figure salary, but God just would not let me stay there. And I sat down with my family, my sisters, we all go on this trip every year, and I made this big announcement at breakfast that I was not going to have a job at the end of the month, and that I didn’t think I was going to look for another month that I was going to start a PR firm, and I was waiting for them to pass out. Um, what are you doing? You have a kid and a mortgage and you know, and my, one of my eldest sisters said, Okay, if that’s what you want to do, go for it. If anybody can make it happen, it’s you. And whatever you need, we got you. And I was like, Alright, who are you? What you did with my sister totally was not what the eldest Murchison girl would have normally said. But I left work on a Friday, for the last time, took a week to kind of breathe and pull myself together. And on Monday morning, TJ M and CO media boutique was open. We haven’t applied yet. But we were open, open for business. I had a roomful of interns. One of my best friends is my business manager. And the first client was pro bono. And on February 2, we will celebrate seven years of business.

 

Lexie Smith 

Wow, huge. Congratulations, what an accomplishment and what a journey. So perfect. Tell us now about your firm, what you do today and what you guys specialize in.

 

Tiffany Joy Murchison 

So TJ M and CO media boutique, our tagline is where PR meets purpose. And that’s because I really do feel like this was a God given assignment. I grew up in New York in the 80s. In the 90s. You know, everything around music and entertainment was happening here. So I have friends who are promoters, artists, producers. So when I first decided to make this transition off, like, oh, entertainment, that’s a no brainer for me. I know so many people. But my first client was pro bono, I’d started grad school, and one of my professors said, Take a pro bono client, don’t worry about it. And it was a nonprofit organization. And they were celebrating their 50th anniversary, they were born out of the earthquake in Haiti, and they were helping to bring water to fight cholera, all types of things. And they had done this play for the last four years. And this was the fifth year. And the executive director said to me, I never get to sit down and watch the play in its entirety. My stomach is always in knots, I never get to eat because something’s gonna go wrong. There’s media, this press, you know, there’s all this other stuff. And my goal was to let her watch her entire production from start to finish, and for him to eat and relax. And the proof was in the pudding, because she sat down and watched the entire production from beginning to end. And she ate a plate of food because it was food and everything. And they were so pleased, for lack of a better word. And I knew that the money raised and the things that I had helped to bring about, we’re going to help people that I may not even know. And at that point, it was like, This is it. So we got referred to another nonprofit, which was our first paying client, and it kind of just grew from there. So to answer your question is our specialty. We have expanded that to include government agencies and community based organizations. We have done some things, but at the end of the day, all of the work that we do, we have to be able to correlate that to a direct positive impact to a direct population of people at some point in time.

 

Lexie Smith 

Beautiful, okay, so in looking at all the things you’ve accomplished, and all the things you do, and that you specialize in, there’s about 500 different topics that I would love to deep dive with you on. But we have 30 minutes, so I had to choose and one topic I really really wanted to revisit this season of the show surrounds reputation management and I know that’s an area that you are a pro in so specifically, you wrote a book here’s my internet sleuthing coming into play on managing reputation during social unrest in a health pin. But we’re gonna edit out the neck, keep it in script, manage reputation during social unrest and a health pandemic during social unrest and Okay, that’s pregnancy brain, we’re gonna nail your book title. You wrote a book on managing reputation during social unrest and a health pandemic in 2020. So here are many big questions we could go into here. But let’s start with some basic reputation management principles and definitions. So as a firm as a professional, how do you literally work with companies to manage their reputation? What does that mean?

 

Tiffany Joy Murchison 

So this is where my corporate stuff comes into play. I’ve always been in an area where we were mitigating or managing some sort of risk, whether it was, you know, workforce and attendance center in telecom, handling labor relations, and grievances with the unions in New York City, because unions are big here, or in a financial services company, managing relationships with vendors, and working in a procurement office. So risk mitigation is big for me. And I look at PR as not just public relations, but as preventing risk and restoring reputation. So again, I go back to, you know, old school stuff, a good reputation is imperative, it’s essential to success. Today, social media will have you believe otherwise. But when you get behind those closed doors, and the rooms where the people are making the decisions and writing the big checks, it makes a difference. And it matters. And there is only but so far, you’re going to go when, if you have a reputation that presents a risk to any company, I use Laremy Tunsil, as an example, and I do a lot of reputation management with athletes, like young athletes and high school, college and things like that. And I always use them as an example, he was slated to be the first round NFL draft pick. And a few hours before the draft, a video surfaced of him smoking something in what appeared to be a bomb. And because of that video, he slid from slated to be first but definitely top five, to 12. And that, that decrease from one to five to 12 equated to a loss of millions of dollars, not only in contract, but in endorsement, revenue. So those things do make a difference. And reputation management is not only about who the actions that you do, but also about the people that you surround yourself with the actions that those people do as well and how close you allow yourself to be tied to them. Like I said, he didn’t post the video somebody else did. So reputation management is really big, and it absolutely equates to dollars. And I posted this yesterday. One of my favorite shows is station 19. And there’s an episode where one of the firefighters yells at a kid for filming, you know, a firefighter that was hurt and blah, blah, blah, and he had a shirt off. And you know, in the episode, he had become like this tick tock sensation, and they will call him fire Zadie or something like that. And he’s in the station doing something and a woman walks in and she’s the PR rep for the fire department, whatever, whatever. And he says something to the effect of Oh, you’re just trying to capitalize on this fire Zadie moment, and she was like, why would I not? You know, most people will look at that as you were being aggressive. So we need to turn that around. And you know, let us make you the face of the fire department blah, blah, blah. And he said How was that a win for me?” And the response that she said was never underestimate the value of a good public profile. And I was like even the writers that station 19 got it you know, five to rewind the episode recorded with my phone. So I could post it but it is true, we tend to forget that but it definitely is true. And then on the flip side of it when you do have oops you know when you do make a mistake, there needs to be an apology there needs to be accountability and there needs to be action behind that. And we don’t see enough of that and that’s how you can turn it around. We’ve seen too many people ruin their reputation, lose money, lose friends, lose stature, lose position, and you can repair that.

 

Lexie Smith 

What would you say broadly cuz I know there’s probably a million on both sides of the coin. But what are some general best do’s or don’ts when it comes to managing a positive public persona and reputation?

 

Tiffany Joy Murchison 

I’m keeping some semblance of privacy. And I know you’re like what it is in the social media age, you do not need to bring your whole self everywhere you go, there are some things that need to stay behind closed doors. And that’s not to say you should lie or you know, but there are some things about your family, some things about you, you just need to have some level of a personal life. And that’s hard when you’re in the public eye. But even for, you know, corporate executives and things of that nature, there needs to be some semblance of privacy. So that’s a boundary that you cut any dissent early on, as you start to build your reputation, because then your audiences will understand that there’s some privacy there. That’s one. The other is if you mess up, admit that you messed up. And lawyers will probably disagree with me, but there is a way to do it. And you and I had this conversation. But my very first lesson in PR came from my mom, Sharon Louise Bell, she used to tell us all the time, tell on yourself before somebody else tells when you, we knew that if we had done something, and we admitted it, and we told it, we got in a whole lot less trouble than if somebody else had to come to my mother and tell her so if the teacher called or the neighbor, or whatever you’re behind was in trouble. But if you told it, and and especially if you came up with a solution to how you’re going to fix it, you know, you are in a lot less hot water. So that was my very first lesson, NPR and I’ve taken that with me everywhere I go is telling yourself before somebody else tells you. So once you do that, and there is an apology, then there’s accountability, it gives you the authority to take the action to make a change. And when you can do that, then people will give you grace.

 

Lexie Smith 

Now I’m having this epiphany as you’re speaking about how applicable that lesson is to life. And I’m thinking early on in the days of my relationship with my husband, I used to get on him, pre him being a husband, if he messed up or if he did something wrong. I always said it was worse, if I found out after the fact, like lead with it, like tell me up front, or it’s gonna be 10 times worse. He’s like, but you’re still gonna be mad. I’m like, Yeah, but I’m gonna be a lot more mad if I find out after the fact. So I think it can be applicable to relationships, it can be applicable, I’m sure to parenting, which I’ll learn here soon. So great piece of overall, not just PR advice, but I think life advice. So yay to your mom.

 

Tiffany Joy Murchison 

So if you think about it, though, public relations is the relationship with your publics, the people that you’re in relationship with are still your publics, they just more intimate so your kids, your parents, your spouse’s, your friends, they’re still audiences in some way, shape, or form. So you still have to manage those relationships. PR is really the management of relationships. I mean, today, it’s grown so much because we have social media, and so much digital, but it’s really managing relationships across and up and down above all levels.

 

Lexie Smith 

Yes. So this is officially now dating advice for those of you who want advice, this is so good, because, you know, it’s so true. And I preach a lot with my clients about how PR is so much more than just, you know, media, which outside a PR that’s where we get pigeonholed into your point. It really is at its core about relationships. So great points. Okay, I want to talk a little bit more about the topic of your book. And again, it’s managing reputation during social unrest, and a health pandemic. So you initially released this in 2020. We’re now in 2022. And both topics are still incredibly relevant. So first, between the topics of social unrest and health pandemic. Are there differences and how one should handle or are they common themes for both?

 

Tiffany Joy Murchison 

Right. So the first theme was DIY PR for small business owners, then the second edition is on how to do that in a social justice and health pandemic, like how to do that on it, in that pandemic.

 

Lexie Smith 

Perfect. Okay, so I want to bring it back to the topic of your books. So, PR why until you released a second edition, and the theme really focused on how to do your own PR and manage your reputation during social unrest and a health pandemic. And you released this in 2020 It’s in 2022 This is even more i It’s still very, very relevant top of mind. When you look at those two categories broadly, social unrest and health pandemic. Are there themes and how should one be handled differently? Are there crossovers just high level talk us through that?

 

Tiffany Joy Murchison 

Um, I think that there are crossovers. Um, the health pandemic definitely has impacted everyone in some way, shape or form. The crossover is because the health disparities lead to a lot of the social unrest that we see because those health disparities are the same income disparities and education disparities. And I think that it’s important for businesses, legislators, you know, executives to understand how to be sensitive to both. There was a lot of similar sympathy or empathy for those who are suffering from the impacts of the Coronavirus you know, economic loss and loss of loved ones loss of life. I don’t think we would have seen the same sympathy ever for social injustice or social unrest. Had we not been forced to sit still in front of the TV and watch what happened to George Floyd? I honestly think that that is not a coincidence. I think God did that by design. Because you were you did not have the comfort of, well, I’m going to work or I’m here I’m there. My life is so busy that I didn’t even see what happened on the news because George Floyd was not a single incident that wasn’t definitely wasn’t the first right and not the last. The difference is that we were all sitting home in front of the TV because we had no other choice. So for those of those business owners, those executive xos organizations that had comfortably straddle the fence and hadn’t made a statement either way, everybody spoke about the Coronavirus to help pandemic bah blah. But in years prior, nobody had the comfort of not having to even act like there was social injustice going on. You could no longer do that, in the middle of the pandemic. So that health pandemic, allowed or poor presented a platform for the social injustice pandemic?

 

Lexie Smith 

Yeah, and you know, I can speak to that specifically. Because if we take take, we rewind it back to that moment of George Floyd, you know, being a PR coach, right? I had a lot of small business owners coming to me and asking a lot of really big questions.

 

Tiffany Joy Murchison 

You got us all together for that.

 

Lexie Smith 

So I saw what I did just for a little bit of context, everyone, and we’ll include this in the show notes. I didn’t feel I had the right or the background, or I don’t think I was the one who should be answering the question. So what I decided to do was just facilitate and be the person to ask those questions, because I knew my clients were uncomfortable asking and see if there was anyone willing to answer. And I put basically, I just acted as a facilitator and put everyone’s answers together in the form of an article. The article was talking about racial inequality, diversity, and inclusion, and basically about the greater Black Lives Matter movement, everything that was happening. And Tiffany, to your point, you were in that article. And you presented some questions. And actually, I wanted to talk about a couple of those because I want to know if any of the answers have changed or evolved. And if not, I think it’s time to revisit that this still matters, and we don’t want to forget, right? So one of the questions I was going to read that I asked that I then facilitated over to you was, and this is quotes. Okay, so I’m reading someone’s question. The question was, I’ve been watching white business owners speak up and get ripped apart for not saying the perfect thing. It makes me terrified to speak up. So should I just stick to sharing messages from the black community and avoid saying my own? So that was the question. How would you answer that today?

 

Tiffany Joy Murchison 

Probably very similar to the way that I answered it then. And I’ll use this example, I have a very good friend, a wonderful person, she’s Jewish. And she lived in the same neighborhood. And we kind of met because there were racial tensions in the neighborhood. And we became really good friends. And I remember one day, she said, like, she didn’t know what to say. And I was like, and she had had a conversation with somebody else, gentlemen in the neighborhood. And he was like, well shut up, you know, kind of just matter of factly. And she was like, you know, he said, shut up. And I was like, well, I might not say that. But yeah, like, be quiet. Sometimes it’s not necessary for you to say something as important as it is for you to listen and really understand. I don’t, you know, as a black woman, sometimes it’s offensive when a person who is not Black says, well, that’s racist. And I’m like, who said, You can’t tell me how I should feel. But if you listen and understand, then you can be an accomplice or an ally to me. But you can’t advocate for me when you don’t know what I want or need. And you will never walk in, you’ll never wear my skin. So to completely understand how we feel. You’re just not going to get it like you’re never going to get it. It just is what it is. And I think people of color need to understand that non black folks just won’t get it. It’s just like, you don’t get the joys and the pains of pregnancy until you carry the child, right. Or, you know, you don’t understand the pains of parenting until you become a parent, or the joys so you won’t get it. But if you listen more than you speak, that’s why you have two ears and one mouth. If you listen more than you speak, you can do more good than harm. So I think you’re writing messages from people of color and communities of color and sharing those is the right thing to do when you don’t know what to say. You definitely don’t, it’s the same thing. If somebody was I don’t know, you know, people are like, it’s COVID. And they’re trying to make money, you know? Yeah, it’s COVID. And folks still trying to make money they have to, but it’s how they go about doing it. So yeah, there’s social injustice, we know you need to feed your family, we know you need to stay in business. But there’s just a, there’s a certain level of tech that needs to come with that. And if you don’t understand how, then just listen.

 

Lexie Smith 

Just listen,  two ears and one mouth. I don’t know if I’ve ever heard someone say that. But it’s beyond brilliant. And okay,

 

Tiffany Joy Murchison 

Listen more than you speak.

 

Lexie Smith 

And God set us up that way. To your point, right. Um, and that kind of, you know, to tie it back into the general thing, we’ve been discussing reputation management, I think that’s a lot where that question stems from is the fear of doing something wrong or getting cancelled? Right? And I will say it’s actually, no, let me ask you this. I won’t say anything, size of the company. Um, I think there are different pressures put on an at&t Saying something maybe, maybe correct me if I’m wrong, then from the media, then a small business owner. Um, so if you are in a larger corporation, who is expected to say something sooner? Does that same Listen principle apply?

 

Tiffany Joy Murchison 

If you’re in a larger corporation, I would hope that by now, you would have made dei a priority. And so you should be ready to at least say, even if you said we might not understand, but we’re listening, you know, a larger company has that luxury of being able to say to the masses, we’re listening, we’re here we’re going to support, we’re going to, you know, we’re going to get behind something. We haven’t quite figured out what yet, but we are looking for ways that we can support so you have that luxury. The other thing though, that a large company has the luxury of doing is waiting it out. So you might not say anything, or you may say the wrong thing, and we’ll get mad. But as an at&t, you are kind of an essential service. And folks are so busy trying to survive, that they don’t necessarily have the time to boycott right? So you have the mishap the slip up, you’ve got the PR team or whomever the marketing and you get to just kind of wait it out because the reason one of the things that helps us support this the disparities so Right now I don’t have the money to go someplace else and get another cell phone, I don’t have the time to even be in the cell phone store, because I’m working two jobs. And I have three children at home and PPE and Pandemic workout. So there’s so much going on that I might be angry, but I don’t have the time to be angry long enough to really do something about it. So a lot of companies have the luxury of waiting it out if they don’t get it, right. It’s not the right thing to do. But they it’s, it’s, it’s their option.

 

Lexie Smith 

You nailed it on the head. And they have this luxury of resources and resources of time of, you know, capital of Team extension. So for the flip side, and I want to make sure we get an opportunity to point them towards your book as well. What are some resources for the rest of us? Who are not 18 T, who still want to develop and continue learning in this category? Let’s start with where can they find your book? And then if you have any other resource suggestions,

 

Tiffany Joy Murchison 

yes. So the book, PR Why and Til it’s available on Amazon, you can get the Kindle version or the hardcopy, and it’s not expensive. I actually don’t remember the price right now, because it’s been a long time, but it’s not expensive. And outside of that your customers, your clients are your most valuable, valuable resource, right to understand what they’re feeling to understand what would make them feel whole, right, even employees, you should have employees that run the gamut, and have an honest conversation with those employees. But again, listen. And listening is here again with another saying, but make sure you’re listening. Listening is voluntary. Hearing is involuntary, somebody could run by talking, and I heard them, but I wasn’t listening to them. Listening is I am giving you my attention, my undivided attention at this moment. And I am open to hearing what it is that you’re saying. Small businesses have to be open to listening to their audiences, their clients, their customers, their staff. And understanding what is needed from the community that is suffering. And you may not, it doesn’t necessarily have to be, it doesn’t necessarily have to be a big grandiose thing. It could be something very small in the neighborhood, it could be a post, it could be a free coffee, on one day, the right coffee shop might say you know what, between nine and 10, I’m getting a free coffee, because this is all I know how to do. And maybe this is a day you’re on your way to work. And this, I’m in a community where there are some, you know, health care workers or first responders, even just some moms that are trying to figure out how to make it through this pandemic. offer them a free coffee, because they’re going to remember that and when they get that promotion when they make it when they get to a point where financially they’re stable. They’ll never forget that and they’ll come back and then they’re going to tell other people you did that. And those people are going to come back. So when they have $1 Extra to treat themselves to a cup of coffee, or extra $4. They’re going to you instead of Starbucks or somebody else around the corner or the bodega or whatever. How you make people feel is important and it drives loyalty. And that’s what we all want from clients.

 

Lexie Smith 

So I have a challenge for everyone. I’m listening to this podcast right now. Right so you’re already doing good. You’re clearly you’re you like auditory, you’re listening to this podcast. If you’ve just been hearing it, here’s your challenge to tap back, start this podcast over and listen and really listen to what Tiffany has said. No, it’s so easy. I do this all the time. I play a podcast in the background while I’m folding my laundry and I’m hearing it right but I think that difference you just spoke to is huge. So there’s your challenge. There’s your practice low barrier to entry. And with that said, I have to ask Tiffany a very important pitchin and sippin question, and that is we talked a lot about Pichon. What can we find you sippin so what is your favorite beverage alcoholic or non alcoholic?

 

Tiffany Joy Murchison 

I am a self certified wino. So um you will find me with really good Moscato or you may find me with a Riesling. If we’re talking about alcohol, I’ll tell you that I have a new favorite, and I’ve only bought it once I have to find it again. There is liquor by a woman. A company called Cooper’s daughter, they’re upstate New York, and they have a black currant liqueur that is absolutely amazing. I found it this summer at a small fair in Rockland County with my mom and my aunt, and it probably was gone within a week and a half. It’s really, really good. So that’s one of my favorites. But I am a certified wino. Oh, I love a good glass of wine. I prefer sweets over dried ones. Give me a good moscato any day or a good sparkling rose sparkling Rose and I’m great.

 

Lexie Smith 

So I’m thinking this entire season three of the podcasts anytime someone is just me complaining that I miss wine. I feel it because I’ve been pregnant the whole time. But big wine. Okay. Cooper’s Daughter Black currant liqueur.

 

Tiffany Joy Murchison 

Yes. It was amazing. And then a woman owns love. So that’s amazing, too. But yeah, it was really good.

 

Lexie Smith 

super cool. Okay, last but not least, um, if people want to work with you and hire a pro to help them through reputation, management, PR and finding purpose and all the amazing things you do, where can they go to connect with you further.

 

Tiffany Joy Murchison 

Of course, we’re social. So the company, Instagram is at t j, m, and CO it’s and spelled out CO, CO. I am on Instagram as well as Miss Tiffany Joy publicists and the two are the same across all Facebook, LinkedIn, all of that. We have a website, of course, www dot t, j, m and co.com. So I try to make it really simple. My team has been getting on me about putting out more content. About myself, I keep telling y’all I’m old school, we’re publicists who are behind the scenes. So you will see some more reels and things like that coming because they’re not they’re not letting me off the hook. But we’re in Brooklyn and offices are in Williamsburg. Check out our website, we have our phone number, fax number, email address, and all that good stuff on there. And we’re more than happy to work with you. You got a purpose, we got the PR for it.

 

Lexie Smith 

1. So can you do a real thing with your singing? Can I give you that challenge or too soon?

 

Tiffany Joy Murchison 

 I actually, that’s one of the things that I think they got to make me do.

 

Lexie Smith 

Yes, I’m with them. I’m on your team’s side. So I’m adding to the peer pressure. I will look out for that. And we’ll put you guys the links in the show notes per usual. So if you didn’t catch them, write them down. Scroll down to the bottom of where you’re listening to all the links. Tiffany, you’re incredible. You’re always incredible. I just want to say thank you so much for taking the time to join us today.

 

Tiffany Joy Murchison 

Thank you so much for having me. And congratulations. I can’t wait to see when the baby comes.

 

Lexie Smith 

I’m ready for her to get out.

 

Tiffany Joy Murchison 

I know. I’m gonna send her something from New York. I gotta figure out what she has to add, something from New York.

 

Lexie Smith 

Something from New York!