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CORPORATE TRAINING PROGRAM

IN-HOUSE PUBLIC RELATIONS

BUILD AND DEVELOP YOUR PR STRATEGY IN-HOUSE

This Program Was Built For…

Companies Who Want to Develop an In-house PR Team or Department
Companies Who Want to Invest In Developing Current Employee's Capabilities
Companies Who Don't Want to Outsource PR Efforts to An Agency

THE ELEVATOR PITCH

THEPRBAR Corporate Training Program was built to service companies who value investing within over outsourcing. Over the course of 12-weeks, THEPRBAR Founder, Lexie Smith, will work 1:1 with designated members of your current team to develop the assets and strategy needed to execute a successful PR strategy in-house.

Not sure if having a PR-team in-house is the right move for your business? Schedule a discovery call with Lexie to find out.

THERE IS ONE MAIN DELIVERABLE FOR THIS PROGRAM...

Your team will be trained and prepped to act as a fully-functioning PRO in-house PR team

THE PROGRAM ALSO INCLUDES THE ASSEMBLY OF...

Media Kits

For the Company and Key Executive Team Members

Professional Bios

For the Company and Key Executive Team Members

Press Release Template

A Custom Press Release Template + Boiler Plate

Custom Media Lists

Built Specifically to Achieve Company PR Goals

Virtual Media Center

Expertly Designed + Strategized for Company Website

Custom Pitch Angles

For the Company and Key Executive Team Members

Thought Leader Strategy

For the Company and Key Executive Team Members

Online PR Accounts

Wire Account Selection + Registration, Subscriptions + More

Lexie is a brilliant public relations expert well beyond her years…Lexie helped us successfully rebrand and launch our company nationally, earned us a multitude of accolades, and propelled our company to a leading market position gaining ample recognition on a local, national, and federal level. Her genuine, innovative, and tenacious approach to Public Relations has been key in more than tripling our company’s valuation.

LINDSEY, GENERAL MANAGER

“Working with Lexie was one of the best investments for my business, she became a true partner! Beyond knowledgable, kind, always professional, down to earth – she really knows her stuff. Lexie always went above and beyond and is truly a PR/marketing asset to any business owner. By the end of the program, I got my money’s worth plus MUCH MUCH more…I highly recommend her to everyone.”

SUSAN, FOUNDER + CEO

“Lexie is extremely professional, hard-working, and on top of her game. I learned a lot from watching her…Her attention to detail and dedication to her job is something most companies would only dream to have. I miss working with Lexie tremendously, she was such a valuable addition to the team and know that anyone would be lucky to work beside her!”

MAYA, DIRECTOR OF OPERATIONS

“Lexie was one of the most inspiring, down to earth, driven, and genuine supervisors I had the privilege of working for during a college internship. She never talked down to me, rather built me up and led by example in a supportive, stimulating, and encouraging environment. She is extremely reliable, thoughtful, and dedicated to her work. I highly recommend Lexie to anyone looking for a pure joy to work with.”

AVA, PR INTERN

HOW IT WORKS…

YOUR TEAM WILL BE TRAINED VIA...

  • Weekly Pre-recorded Virtual Content Delivery (Video + Templates/Workbooks)
  • Bi-weekly Strategy Sessions conducted via Zoom (6 total)
  • Daily Chat Support via Slack
  • In-Person Full-Day Visit Available Upon Request

YOU WILL ALSO RECEIVE...

  • Live PR Advisory from Lexie during the Program duration
  • Weekly Accountability Check-ins
  • Virtual Media / Speaker Training for the Company’s “PR Face” (typically the CEO or Founder/s)
  • 1 Post-program Strategy Session conducted via Zoom to make sure your team is on track post-completion

LET'S TALK RESULTS....

MEET YOUR TRAINER

LEXIE SMITH

From winning Shark Tank brands, to some of Inc. Magazine’s Fastest-Growing Companies in America, Lexie Smith, Founder of THEPRBAR inc., has helped countless companies and entrepreneurs gain accelerated success through the world of Public Relations. With more than 10 years of PR and Marketing experience, serving most recently as a VP of PR and Marketing of a high 8-figure industry disruptor, Smith has been recognized as “Rising Star”, “Top 20 in their 20s”, “Brilliant PR Experts under 30”, and “Top Female Entrepreneurs to Watch in 2020”. More importantly, however, her clients have been featured in outlets such as Forbes, Vogue, Oprah, Inc., Shark Tank, Entrepreneur Magazine, CNN, The LA Times, Shape Magazine, The Huffington Post, Wired…and many, many more.

Recognition aside, Smith’s clients have more than tripled their revenue from implementing her tried and true PR strategies. Most impressive ROI to date? $4,716,667.16 of TCV in ONE QUARTER. This equaled a PR-ROI of 12,218%!

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BENEFITS OF KEEPING PR IN-HOUSE...

Regarding Time + Effort...

Receive more bang for your buck – unlike when you hire an agency, an in-house team will focus on your company 100% of the time. Their workload won’t be split or depend on the depth of a client roster. 

Regarding Risk of Return...

When you hire an agency, you’re trusting a team – outside of your own – to represent your company and deliver results. When you run strategy in-house, you’re counting on someone you already know and trust.

Regarding Niche Expertise...

An in-house team member/s know your industry, company, and the executive team inside and out. This becomes hugely beneficial when drafting statements on the company and/or founders’ behalf. 

Regarding Narrative + Assets...

Everything you create – including media contacts – becomes an owned company asset. Additionally, you have far more control over the narrative and what is being communicated to the press.

WHAT ARE YOU WAITING FOR?!

APPLY TODAY TO SEE IF YOUR COMPANY IS A GOOD FOR FOR

THEPRBAR CORPORATE TRAINING PROGRAM

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