This is What Journalists DO and DO NOT Want Right Now
Straight-Forward Answers From the Media Who do businesses, entrepreneurs, and PR professionals generally turn to when they have a question related to “how…
5 Digital Marketing and PR Tips to Help you Survive the Coronavirus Pandemic, and Flourish
PR and Digital Marketing Tips to Help Business Owners Mitigate Financial Loss During the Coronavirus (COVID-19) Pandemic Did you know that when the…
Should You Write a Press Release?
Are press releases still relevant in 2021, and, if so, should you write one? In 2020, I was often asked by clients, “are…
What is An Editorial Calendar and How Can It Help Your Business?
Should I Pay Attention to Editorial Calendars in 2022? Snippet from Lexie in January of 2021: "I got ahead of myself the other…
How to Choose the Right Influencer for Your Next Campaign
6 tips on how to choose the right influencer for your campaign Are you interested in running an “influencer campaign?” Well, you’re not…
The Top 10 Mistakes That Will Kill a Pitch
Common pitch mistakes that are entirely avoidable Let’s be real for a moment – there are MANY ways you can screw up a…
Is Print Media Dead?
Has the Internet and Social Media Killed Print Media? OKAY, now even I can admit that’s a bold and loaded question. And quite…
Is PR or SEO More Beneficial?
Should you dedicate more time and effort to Public Relations or SEO? If you were to choose to dedicate your time to public…
Sorry, Barnum, you’re wrong — There is such thing as bad press.
Is There Really Such A Thing As Bad Press? It was a Thursday, and my husband was being forced to read another one…
Can PR Help Your Business?
How to know when, if ever, your business is ready for PR Are you an entrepreneur who’s just not all that sure if…