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WHY LEARN PR?

WHY NOT JUST HIRE A BOUTIQUE PR FIRM OR PUBLICIST?

WHAT ARE THE BENEFITS OF LEARNING TO DIY PR?

INVEST IN YOURSELF

While you’re in growth mode, why not choose to invest in yourself, learn to do your OWN PR, and drive your company forward from a place of informed strategy. Besides, if you someday decide you want to build an in-house PR team or hire an outside firm, you’ll be far better equipped to truly vet and choose the option that works for your business.

OWN YOUR STORY

This one is simple – who knows your story better than you? No one! While your brand is young or still growing, it’s critical to control and shape your brand story (first impressions can last a lifetime!) So, instead of trusting a team of outside publicists to speak on your behalf, conduct outreach in-house to ensure your message is being communicated both correctly and authentically.

BUILD YOUR ASSETS

One PRO of hiring a PR firm, is you gain access to their “Media Rolodex”. However, the flip side of that is if that firm doesn’t work out and/or you one day part ways, you lose access to those contacts and are set back to square one. When you choose to do PR in-house, on the other hand, all the relationships you create become owned company assets that you have access to for life!

BE YOUR #1 AND ONLY PRIORITY 

When you hire an agency, their time and workload will be split between a variety of clients on their roster (aka you are not their only priority). When you do your own PR and keep efforts in-house, guess who your only focus is? You! You are your PR team’s one and only priority. 

HOW CAN I LEARN TO DO MY OWN PR?

1. You can always do your own research – the Internet is a wealth of knowledge. So, if you’re someone who feels confident knowing how to maneuver through the clutter, digest, and then implement – Google away!

​2. Get a PR degree – nothing wrong with that; I personally have my BA in Public Relations and Journalism. However, I am being 100% honest when I say I learned far more in my internships than I ever did in school. 

3. Enroll in a Program. Well, I mean, since you’re here already, let me introduce myself 🙂 My name is Lexie Smith – Founder of THEPRBAR inc. From winning Shark Tank brands to some of Inc. Magazine’s Fastest-Growing Companies in America, I’ve helped countless companies and entrepreneurs gain accelerated success through the world of PR. Want to learn more about yours truly? Read on by clicking here.

Learn how you can work with me by visting The Bar Menu below. 

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