WHY LEARN PR?
WHY NOT JUST HIRE A BOUTIQUE PR FIRM OR PUBLICIST?
WHAT ARE THE BENEFITS OF LEARNING TO DIY PR?
INVEST IN YOURSELF
While you’re in growth mode, why not choose to invest in yourself – learn to do your OWN PR – save thousands – and, if and when you someday decide you want to onboard a firm, you’ll be far better equipped to truly vet and choose an agency that works for your business.
YOU KNOW YOU BEST
This one is simple – who knows your story better than you? No one! While your brand is young or still growing, it’s critical to control and shape your brand story (first impressions can last a life time!) So, instead of trusting a team of publicists to reach out on your behalf, conduct outreach yourself to ensure your message is being communicated both correctly and authentically.
So, here’s the deal, if you’re looking to onboard a PR firm, 9 out of 10 times they will require you to sign a monthly retainer, typically (at a minimum) for 6-months. Price?
Well, it depends, some of even the smallest agencies can start at $3,000 a month…if you start going mainstream, companies can pay upwards of $50,000 PER MONTH for a PR firm… multiply that by 6-months….and you’re looking at quite a cost commitment with no guaranteed results.
Now, I’m not saying PR firms are necessarily bad, or a waste of money.
What I am saying, is that often they just aren’t realistic for every business owner. The alternative? Become an expert yourself!
HOW CAN I LEARN TO DO MY OWN PR?
1. You can always do your own research – the Internet is a wealth of knowledge. So, if you’re someone who feels confident knowing how to maneuver through the clutter, digest, and then implement – Google away!
2. Get a PR degree – nothing wrong with that; I personally have my BA in Public Relations and Journalism.
3. Work with a coach. Well, I mean, since you’re here already, let me introduce myself 🙂 My name is Lexie Smith – Founder of THEPRBAR inc. From winning Shark Tank brands, to some of Inc. Magazine’s Fastest Growing Companies in America, I’ve helped countless companies and entrepreneurs gain accelerated success through the world of PR. Want to learn more about yours truly? Read on by clicking here.
Learn how you can work with me by visting The Bar Menu below.
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