Episode 51 – Pitchin’ and Sippin’ – Integrating Affiliate Marketing into Your PR Strategy with PR Pro Jen Berson of Jeneration PR
Learn all about integrating affiliate marketing into your PR strategy with today’s guest Jen Berson. Jen Berson is a former civil litigator turned strategic communications advisor and Founder of Jeneration PR and the Profitable PR Pros Community.
Tune in to learn what affiliate marketing is, the role it will play for marketers in 2022, what types of companies should set up an affiliate program, different platforms, how it relates to the world of PR, and much more.
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Here’s what you’ll learn:
- How Jen got her start in PR and eventually opened her own agency and PR community
- Her journey into working with luxury brands
- Her insight into the future of the PR industry and what it will take to land press in 2022 and beyond
- Learn what affiliate marketing is
- Hear her thoughts on how product-based businesses should use and integrate this type of marketing into their PR strategy
- Popular software for this type of marketing
- How to pitch (and who to pitch) when going after affiliate marketing roundups
Social Media Links:
- Facebook Group: https://www.facebook.com/groups/profitableprpros/
- Website: https://www.jenerationacademy.com/
- Instagram: https://www.instagram.com/jenerationpr
- YouTube: https://www.youtube.com/channel/UCCS4zZXcqrm_xuvN2oU0ysg
Grab your free PR Insider Secrets guide to snag Jen's best "secret sauce" strategies for scoring wow-worthy press features for your clients: https://www.jenerationacademy.com/pr-insider-secrets
Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/
Interested in learning more about Pitchin’? Book a Free Consultation here.
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