How to Use Human Design to Craft a PR Strategy with PR Pro Amanda Foley – Podcast Transcript

 

Lexie Smith  

Welcome to the pitching and sipping podcast, where we talk PR trends and tips over sips and meet a wide range of incredible founders, PR pros and members of the media. I’m Lexie Smith, a former workaholic VP of PR and marketing turned to time entrepreneur, founder of the PR ink business NPR coach, new mama and self proclaimed connoisseur of puns, pizza and wine. I’m a huge believer that knowledge is power and kindness never goes out of style. Think of this show as a way to uplevel your business and career over happy hour. Now let’s get to pitching and sipping. Amanda Foley is a PR strategist and consultant with 20 plus years experience the founder of curious your soul, she sees what makes people magnetic and guides clients to unlock their personal messaging and PR strategy using human design and the gene keys. You guys I’m really pumped for today’s episode when I first connected with Amanda I was introduced to an entirely new perspective and way to think through PR and comms. Now while I’d heard of human design and the Jinkies, very high level, never in my wildest dreams could I personally think to connect them to the work that I do day in and day out. So that’s what I hope to do for you all today challenge your mind to think through comps in a new way. So, Amanda, welcome to the show. Before we dive into all the professional practice elements, I’d love to start with where is home base, and what do you like to do outside of work for fun?

 

Amanda Foley  

Well, thank you first for having me. I’m a big fan of the show. I am based in Malvern, Pennsylvania, which is just outside of Philadelphia. I have a husband of 20 years a wonderful husband, and an 11 year old son that I love spending time with they’re both named George but we call our son geo so they know who I’m yelling at. And the GA is take up a lot of my time but when I’m not working or with my family, I love to read I crochet. And now that it’s summer, my vegetable garden is in full swing. So that’s what keeps me busy.

 

Lexie Smith  

Okay, read reader, what type of books,

 

Amanda Foley  

all different types of books I mean, probably more I try for more fiction just because I do a lot of like reading and studying working in the self development world these days. But what’s the last book I love that I really read that I really loved? Well, one that was nonfiction was the surrender experiment. That one kept coming into my field and I read it. So if anybody’s looking for something really insightful to read, that’s also like a really great read. Check that one out.

 

Lexie Smith  

And then I need a fixing some affection, girl. So what’s your Oh,

 

Amanda Foley  

alright, so I’ll give you my favorite fiction of late. It’s been a little while since I read it. But it’s called the many daughters of a fang boy by Jessa. Jamie Ford, he wrote hotel in the corner of bitter and sweet if you’ve ever heard of that one amazing, amazing book, like I couldn’t put it down. And it’s really fascinating because it actually loops into some of the methodology behind and the thinking behind human design too. But you don’t need to know anything about that to read it. It’s really just an amazing read.

 

Lexie Smith  

And this is where I’m grateful that this show is a transcript. So I feel like that was a long I’m like, I am not gonna remember that entire time. Yeah,

 

Amanda Foley  

it’s a little and I’ll send it to you if you forget. But yes, it’s great. Great.

 

Lexie Smith  

I’m a big reader similarly, because so much of my day is spent in the nonfiction world that I enjoy fiction after hours.

 

Amanda Foley  

Yes, me too.

 

Lexie Smith  

Okay, so let’s talk career. I always frame it like this. If you were to give me your Cliff’s Notes version, talk me through the last 20 years of your career up until today.

 

Amanda Foley  

That’s a long time, but I will make it short. So as you mentioned, I’m a PR strategist and consultant. I currently work with entrepreneurs to help them develop and put together personalized communication strategies using a self knowledge system called Human Design, as well as a related body of work called the gene keys. And so I’ve worked in PR for two decades, I started my career in pharmaceutical product communications right out of college, I worked directly for three of the biggest global pharmaceutical companies, and moved up the ladder really quickly. And I had a lot of success, but I just never really felt fulfilled by the work. I was an energized with it. I think that’s like a very common story that we hear a lot. These days more and more, especially people my age, when you get to that like middle life point, you start to say like, what am I doing? But for me, it really happened the Euro turn 30 I was feeling just more more frustrated and stuck. And I had a very tragic experience where I lost a friend very suddenly in a car accident, which really made me kind of wake up and say, What am I doing, I need to change. And so I made a big move into consulting in 22,006. And so I went to work for a network agency. There were people I’d worked with before, actually as their client, and I just loved them personally and professionally. And so I went there. I enjoyed that for more than a decade. I sense of freedom, it actually ended up being even more lucrative to my surprise. And, you know, like, just even though it was working behind the scenes, it was just nice because it had a different pace. And then in 2016, it kind of shifted again, and I took on this really huge account that just burnt me out over five years. And as the universe would have it, right, as I was really kind of hitting my breaking point, the client was acquired, and the project went away, like, literally almost overnight. And so instead of taking on a new assignment within the agency, I made a really big decision to take a break from work. And it took about nine months just to literally take time for myself, which was such a gift. And so I did a lot of soul searching about, like what I wanted to do with my career from there. And as I was like, really diving deep into the spiritual and self development space, I started meeting all these amazing people. And so many of them were entrepreneurs that weren’t happy with the way they had to promote their business, but they just felt unsure of how to get out there with PR as another option, you know, and I knew that they had they were, they thought they weren’t worthy of it, or whatever, all things we know are not true. And so I’ve been really deeply studying human design and the jinkies at that point. And I just literally had this idea at one point that I could combine the two things together to help people uncover really their authenticity and like find their authentic message and share it in a way that felt good for them and not do what everybody else is white. And so now I take on a limited number of done for you PR clients, it’s like really small, I actually only have one at the moment because I like to really offer consulting support for solo entrepreneurs, so they can, you know, really take it and DIY it. And then I do group courses that also take my students on this really beautiful self exploration journey to uncover their messaging and and then develop strategies with human design. And so they can also take that to publicist copywriters web that, you know, they can use it in all different ways. And they don’t feel like they’re starting from a blank page or pulling it out of thin air, it actually feels like something they can own confidently. And I also think that’s a bonus for publicists, too. I mean, if somebody came to me with something that captured their essence in a really clear way, you know, I think that’s, that’s also really helps the publicist or whoever else you might be working with do a great job. And so I like to say that I’m offering more than just PR, because they see it as this really cool combination of communication support infused with this deep level of self knowledge and awareness as well. So I’m really enjoying it. I love it.

 

Lexie Smith  

Okay, so for those of you, some of you are vibing, you’re understanding you’re like, This is so cool. And some of you are like no, but huh, Human Design. Thank you. So let’s, let’s take a step back, because for all of this story to really come full circle, let’s tell everyone high level again, not the PhD version, what is human design? And what are the jinkies?

 

Amanda Foley  

Yes, it’s perfect transition. So in short, human design is called The Science of differentiation. So it shows us how we’re each individually designed to interact with the world around us. So you know, that helps us live to our highest potential and shows us how we can achieve success and fulfillment, which is different for everybody. Even though the world may like to tell us it looks a certain way. But it helps us do that with less resistance and struggle, because we’re, we’re doing it we’re aligned with our true energy. So it’s giving us permission to be our most authentic selves instead of who we think we should be. And it also shows us where we might be living from our conditioning or like, according to other people’s expectations, and for me, it shouldn’t be so many things that I really judged about myself for exactly who I meant to be, and what makes me the most aligned and able to pursue my version of success. So for lack of a better comparison, you could think of it like a behavioral or personality profiling test, maybe Enneagram, or Myers Briggs, except its birth based on our birth, date, time and location. And it actually combines several different systems in ancient wisdom. So a few of them are astrology, the Chinese I Ching, the chakra system, which a lot of people are familiar with. And it shows us how we’re imprinted by these little teeny, teeny tiny particles of matter that are present at the time of our birth. And that’s based on the position of the planets and the collective energy that exist at that moment. And there’s actually a scientific facility in Japan that studies these particles, which are called neutrinos. And when you look at certain pieces of it, the gates are the keys in the gene keys, the gates in human design, they actually have been scientific studies that show that the 64 gates are keys actually aligned with the 64 codons of our DNA. And Carl Jung started this research. So there’s a lot of scientific backing, even though people may see it as sort of Woo. But, you know, I could go into a lot more detail, I won’t, but it’s essentially it’s just so much more objective because we’re not answering questions to get our results. And you know, when you take those those tasks and those questions you answer from our minds, which is affected by our conditioning, we may answer questions differently depending on our mood or the day, or what we hope to see subconsciously and so human design and you know, the Jinkies, which are related, eliminate that gap between who we think we are and who we really are. And then I’ll just say one more thing, which is that you know, once we know and start to understand our design, and there’s some really simple ways to even start with it. You don’t have to get into the minut details that a lot of people do once they start to feel how resonant it is, you know for them, but we have a choice of how to experiment with it, you sort of take the information and it’s like a choose your own adventure story. There’s high and low expressions of the energy, you know, you could be living in your shadow, or you could be living out the gift just depends, you start to become self aware and see where you are. But it literally can affect every part of our lives from our mental well being, which I also believe has a lot to do with our physical well being. And you know, how we make decisions, how we navigate relationships, find fulfillment, and then to bring it back to communications, how we can find our authentic message and bring it forward with PR. And so, you know, I use human design to explore how a person is meant to communicate. So the energetics of it, and then the GPS, give us the storyline. So it’s sort of like putting those two things

 

Lexie Smith  

together, guys, so Holy, moly, ravioli. That’s so cool. But here’s what we’re going to do so and Amanda reached out to Kaylee, our producer, and she asked if I’d be open to providing her with my birth date, where I was born in the time of birth, which fun fact I texted my mom, she had to go find my baby book because neither of us knew and I was born. But turns out I was born at 11:30am, in Portland, Oregon. And what we’re going to do is we’re going to take or what Amanda is going to do is just give you a little sampling of how everything she just shared does transition into a comm strategy. And when her and I first met, she started walking me through this, and this is where I really start to get goosebumps. Because no matter where you fall on the I call it the loose scale, whether you’re like Tim Wu, or you’re like, Ah, right, this becomes really, really smart, intuitive and practical. So I’m actually gonna do something I’ve never done on the show. And I’m gonna sit back and let you take the driver’s seat here and walk us through what this looks like.

 

Amanda Foley  

Sure. And so I’ll kind of I’ll talk a little high level first, and then we’ll talk specifically about you because I think starting a little bit more broadly might give some of your listeners also an opportunity to go and explore for themselves versus hearing to the you know, super specifics. But you know, it’s funny, I was just listening to the episode that you did with I think it was a Candice D’Angelo. Yeah. And she made a statement that really rang true for me, and it always has rung true, which is that, you know, especially on when you’re a solo entrepreneur, and you, you know, own your own business, the hardest thing to do is talk about yourself, because we don’t know what to say, or we feel like we’re making it up, or we don’t feel like we can own it confidently. And so having something like this as a foundation can really help people figure out how to how to do that without feeling like they’re literally just plucking information and then not feeling like they can own it and share it because we all know that the frequency of how we communicate something is just as important as how we say it. Like if I didn’t believe in this, and I was sharing it with you, you would hear that coming through from me, but I’ve just seen it work, you know, and so many people resonate with it that it’s, you know, like, if you said to me read somebody’s astrology chart, I might be like, well, you know, this says this, but I’m like, I could look at it and be like, Okay, let’s see, your type is a generator. So I know that most likely, you’re going to want to be in response to things like that. And I’m a generator as well. So like, there’s things that you just start to know. And you just see it brings so true for people that it’s, I see myself doing it sometimes and I’m like, Oh my gosh, you shouldn’t be telling that person that you know, you know, you can see that that potential in them, I shouldn’t say because it never tells us who to be. It gives us the potentials that we all have. But you know, so there’s a lot of nuanced places you can look into chart. If anyone’s ever run their human design chart, I’m sure they’ve seen it’s just like very complicated little map of like kind of a human body and shapes and colors and numbers and symbols and all of these things. But to keep it simple, there’s really two places that you could look very easily just to give people some highlights for how it works. So everybody has a type in human design and there’s five types. And so when we look at those five different types, there’s the manifester, the generator, the manifesting generator, the projector and the reflector, you are a generator Alexei. You can see in terms of like so we’re talking about the energetics of communications now, like how people are here to present themselves, you can see that some people are literally here to start the trends. There are people like manifestos they tended to be the, you know, in the the hidden history, the kings and the queens are the leaders. But you know, these days, there’s a new paradigm of leadership. And these people are literally meant to bring ideas and initiate things so that the rest of the ocean to the rest of us but the 70% of us that are the generators and the manifesting generator leaders were sort of here to build things in response to those, you know, big bold ideas that we can sort of they bring us along so it’s not like you know, your subjects in the slaves, which is what it might have been like, I want to be green. Well, you know, I’ll tell you there’s challenges there are there are difficulties and gifts to each type and I the more I study this the more I see. I personally like being a generator now that I know so much more about it because we really have the energy to build and master things and to bring them to other people and but we also get to love the work work that we do, too. So I’m getting a little bit off on a tangent. But there’s like some wonderful things when you find which I think you have found the work that you love, I know that I have now. And I’ve also seen why I had to sort of do what I did to get to this point, like, I had to go through sort of this, like, you know, experience of PR to find this new iteration of PR for myself. And I see that very clearly in my chart, now that I look at it. But based on the type you kind of can understand, you know, even as a generator, you might like a new for me, for example, I love to listen to podcasts, because it doesn’t mean I’m taking the ideas from the podcast. But what it does is it sparks something for me to respond to. And often when I’m listening or I’m reading, that’s where I sort of get that inspiration that then I can take and run with it. So sometimes it’s even, you know, you may be looking at something for your client or listening to something and you’re like, Well, you know, this isn’t exactly related. But I know that they’ll either really strongly agree and have a new perspective on it. Or they might totally disagree and be able to share something that might really open up people’s thinking into a new direction. And so being in response as a generator is something that’s really important. And we’ll talk a little more specifically about about you in that light. But then there’s people that are like projectors, they’re literally here to be these wise guides. And so they are, you know, oftentimes don’t feel that way. And so they, when you tell them that, you know, you’re here to guide people, you’re here to be seen. But you also have to wait and make sure you’re seen by the right people. So projectors have to be very careful about when they reach out to media. They can’t just say, hey, Lexie, I want to come on your podcast, like I really have something to share. They have to just have nuanced language to create space for an invitation. And so I think Emily is a projector I believe, right? Emily? mero you don’t even know I think she I think she is I feel like it just public who has told me that shared that with me before I was in a group with Emily once with Jess and maybe I even know it from that

 

Lexie Smith  

to introduce me to the concept of the jinkies. Yeah.

 

Amanda Foley  

So for Emily, she can you know, she’s here to guide people and be very wise, but she needs to also make sure that before she’s reaching out or doing something that it’s it’s really in alignment for her and that she is doing it in a little bit of a softer way. So teaching people that as you know, if you have a DIY PR client, teaching them how to nuance their language, so that they’re being seen, they’re, you know, showing their mastery, but they’re not being forceful about it can be really powerful. For like you and me, when we send an email to a reporter, referencing something that we read or heard from them is actually energetically going to get their attention, because you just, you know, read your last article, I really loved it, it made me think, X, Y, or Z. So it’s just, you know, there’s nuances like that for all of the types. And everybody falls into one of the five and I teach this to my clients and my students, and it, you know, gives them tools to use when they reach out. And so another big place we can look, before we dive in real specifically to you, as everyone is two numbers separated by a slash, and we call that our profile. And so, you know, I view that as sort of the persona that we’re meant to bring out into the world. And it also sort of wraps in our method of communicating or teaching other people are sharing with other people. And so you know, there’s six of these, but to give you a sampling of a few, if you’re aligned one, these individuals love to dive really deep and learn as much as they possibly can. So I’m not aligned one, but I have a lot of line ones in my profile. So we can even look at that. Because there’s other pieces, you know, you might not it might be beneath the surface, too, when you dive into the chart more deeply. But they are supposed to position themselves as subject matter experts or authorities on a topic and it makes people feel safe in their knowledge. Ironically, these people are also usually the ones that think they don’t know enough, or that what they want to share, everybody knows and it’s not the case. And so, you know, if you have a client that is what have a line one in their profile, and they’re really shy to present themselves as an expert, you really are going to put them out there as an expert, you know, to share with media, and you can know that about them. Some people like line threes, this is kind of an interesting one, they’re here to live through experience and trial and error. So they can share those experiences with other people to learn from and I say this with air quotes, mistakes, right? And that’s really hard for people to do. I mean, you tell somebody this and say, you know, I’ll say that even friends like or, you know, that I know, that are trying to get ahead at work or whatever. And I say, oh, you should totally walk in to the meeting and talk about the projects that you manage that you learned from but that didn’t have the outcome that you would hope for, and they look at me like I have foreheads. But that is that is the most valuable information that they can provide. So there’s just things that you know, there are two good examples because I feel like there are places that people would never proactively want to share out into the world, when you can see that it actually will feel more comfortable to them once they sort of have that permission slip. And they you know, when they do it, they will get a lot more engagement because that is energetically you know, the way that they’re meant to teach people or to share information about what it is that they’re doing. So that could be social media, their website, PR any any type of I look at it from a very broad communications perspective, because I believe this applies to any of those things. Do you know

 

Lexie Smith  

that I send out a community newsletter roundup every Tuesday, chocked full of resources? free media kit, downloads, event invites, journalists, contacts, visibility opportunities. Basically, if you’re not on the list, hit pause and sign up. It’s super simple. Go to the PR bar inc.com/newsworthy. That link is in the show notes. Okay, back to the show. One question because I can imagine, so you’ve painted already, from an entrepreneurial perspective why this would be so incredible. But I also am thinking of my publicist, listeners were like, wait, I want to know this about my client? Do you have just quick question, a service where a publicist can work with you to learn, either? Okay, cool.

 

Amanda Foley  

Yeah, you could do that. And so I haven’t actually done that specifically. But what I have had people do is, you know, I can get I can I create strat, the strategy, the messaging, you sort of, we’ll talk a little bit more about that later. It’s really the messaging, you really should do yourself, because it’s, it has to have that true meaning. And it’s a little bit of a personal development, deep dive to do that. But yes, from a PR perspective, if you had a client that was really struggling, and you came to me and gave me their chart, I would be able to give you a very clear outline, you know, and we could go as deep or as broad as you want, but I could give you a broad strategy of how they would take that information you can even like, there’s even ways you look at something we call motivation, which is the driving force beneath your work. And when you start to look at that even then gives you these extra layers of places to look and it to me, it really helps create content, because I think sometimes, you know, it’s again, are we presenting ourselves as we are or as we think people want to see us to buy. And I personally feel like we’re going to attract the wrong people, if we’re not doing it in alignment. And that’s just as bad as attracting new people. And so many ways. So you know, but yes, and that’s what I also see value here, because I think that it’s something even if people don’t want to do their own PR giving that to a publicist, just it’s handing that publicist. I think, for me, if I were on the other side of it a really valuable tool to work well, that’s

 

Lexie Smith  

where I was like, I want this on all my client. So I planted for everyone now, okay, I’m your client, I walk into your, your world, how do we go about this? So you have my information. But generator, I guess, what else? What else? Do you know about me? And what? What can I do?

 

Amanda Foley  

Yeah, alright, so let’s talk about you. Well, I’ll give you some of the highlights to you that may not even be like work or communication, just for fun to to pepper it in. So you are an emotional generator. And what that means is 50% of the population have emotional authority. And all that means is that you have consistent energy from an emotional perspective. And it also means that you are not designed to make quick decisions. So I don’t know if you feel that or

 

Lexie Smith  

not. I have a lot of emotions. Yes, for sure. Like I’m a high anxiety person.

 

Amanda Foley  

So do you have to I guess what I would say is this, like when you have when you’re faced with a bigger decision, so you do have a sacral? So you can make some pretty quick yes and no decisions if they’re easy. But if you have a bigger decision do you feel sometimes it takes you a longer time to feel neutral? About that?

 

Lexie Smith  

To feel okay, that’s an interesting way you reframe neutral to eliminate the emotions, yes, no longer I can make quick decisions. That’s I don’t, but to not have emotion attached, I have a literal, look at this.

 

Amanda Foley  

Oh, my God, that’s so funny. Oh, I have one that says let it be fun. So that’s a sticky stuck to my monitor.

 

Lexie Smith  

For those of you not on YouTube, I just held up my get neutral, I have a get neutral sticky note on my desk, see your cell

 

Amanda Foley  

align. So you know that so bright to decisions for clients, you probably can make pretty quickly because they’re not for you. And you have a defined, defined Arjuna, which I also do, it means our minds can be very busy, which can create a lot of anxiety, like you said, but what we have to learn is that and this is sort of more for you than for work or comms, but you your mind is here for other people. And so you have to remember that you’re never going to out think your problems or think your way to solutions for yourself. So when you can be neutral in your big decisions for yourself. And it’s never going to be 100%. But when you start to not have those ups and downs, and your particular wave, I think moves pretty quickly. Like you might kind of bump up and down a lot. It’s just it’s energy in your body. It’s a mechanical reaction that like your body body is biologically experiencing. So anyway, so that’s a bit I feel like I should share that because it’s an important thing to know. So if someone says to you, you know, Flexi where you just make a decision or you don’t feel certain it is 100% fine and actually recommended that you take your time and do not make quick decisions when you don’t feel neutral. Fascinating. So I love that you had that talk about There we go. No kidding little synchronicity. So like I said, you’re here to be in response. And so even for you, I mean things like I mean not to mean you can’t go out and pitch but things like Harrow and quoted, you may actually use a generator see more success with those than other people because you’re literally responding and you probably are responding approach At least you’re giving them the information that they want, because it’s not just spaghetti, you’re in response to what they are looking for. And so that’s like a great thing. And 70% of the population is either a generator or a manifesting generator, which is great. I actually find a lot of success with harrow from, from that particular perspective. You know, but even like I said, like listening to a podcast episode, sometimes it just gives me an idea for a pitch because, you know, not because we’re copying, but it sparks something like those ideas are not always going to be coming from within us. And so the other thing for you, when you’re putting yourself out there, and I feel like you do this very well actually was like, Aleksey is so aligned when I looked through your chart, but it’s also showing how much you love your work. And I feel like that really comes through for me, which is why I enjoy your podcast so much, you make it fun, you bring joy, joy to it, it seems to light you up. And as generators, that’s probably one of the most important things that we’re here to do is to master something that we love, and then build something from there.

 

Lexie Smith  

Oh, you’re making me all sorts of emotional, okay. Yeah, many questions. So interesting. Tell me if I’m understanding this, but I’m in my zone. When I come up with my best ideas. It’s after having done a ton of research or after having read something. So I do think that is been response. So even beyond hardware quoted, if we bring this back to pitching Yes, in generally need to really, really deep dive and research a given journalist, before I come up with what I think the best angle is, yeah, where are my ideas come from. So if I’m understanding correctly, that that resonates

 

Amanda Foley  

Yes, 100%, because you’re in response to something that you’ve external view, right. So however you get it, whether it’s that inquiry that you’re responding to that’s inherent or quoted, or it’s your research, and you’re being very selective, because you, it probably feels energetically correct for you to reach out to someone when you know that they’re more likely to be interested, or they’ve done something in some way that has given you that little ping, that they’re the right target.

 

Lexie Smith  

And I also resonate. And for those of you listening, if this is you, too, when I am not excited about something, this is also transferable into sales, if I’m not excited about an offer anymore, or if I really feel like I’m forcing something, I generally don’t see success with it, because energetically, it’s not coming off the same. So I definitely can pinpoint different moments in my career. And I even look at my business today, and I have sunsetted certain offers, because I’m like, I’m just not excited anymore about it.

 

Amanda Foley  

Yeah, and you don’t feel like you have the energy for them. I know that I even think about my career, I always loved PR, but I just didn’t have the energy for it. It made me feel really tired. So what I also say to generators, you know, just to having practiced this for few years, when your way even if it’s something you know, you have to do, or you want to do, if you follow your energy, you will do things so much more quickly to spy for something, I was like, Oh, I have to write such and such, if I try to force it, I’ll end up redoing it, where instead of worrying about crossing it off my list, I let it go until it’s ready to come out of me. And then it comes out of me. So it’s like just also following your energy and what lights you up is really, really important for you. So

 

Lexie Smith  

So literally, I want to hold you hostage selfishly for three hours. But people want to go to start to go through this process themselves. Where’s the best first step? Let’s also tell them where they can connect with you. Are you the first step? Do you suggest rather? Is there like a

 

Amanda Foley  

short? Well, it depends. It depends on their objective, because there’s so many more things like you have so many quotes. Funny even I’ll tell you one more thing before I get to that, too. You have a channel, which sometimes is called the freak to genius channel, I have this as well. And what that says about your communication is it’s really important to wait for timing. Because otherwise your audience might think that you’re you’ve lost it. So like if you would have had me on this show a year ago, people might have just been like, what is Lexie doing, you know, she’s gone off the deep end. But it’s also again, like knowing what to share and when. So you have a lot of really interesting things in your sharp chart. And I’m happy to share more offline too, that are really aligned for PR you also like your strongest energy is patience. And you know, my PR is a marathon, not a sprint. And so there’s just a lot in you and the gate of you have like a lot of it’s compassion, but it’s also about being calm and crisis. You have so many interesting things in your chart that again, like you can bring out in messaging because they are super aligned to you. But it’s also just fun to see how people end up in careers when they follow their joy. Yeah, but what I’ll say but oh, sorry to hear

 

Lexie Smith  

and laughing because I agree with those sentiments related to career but then you bring the word patients back to my household and you asked my husband if he thinks that that would resonate. I don’t know if he’d agree with me.

 

Amanda Foley  

Well, I’ll tell you, you know, it’s interesting because that’s your core talent. And your core talent is also your core wounds. So it’s the thing you have to learn the most in your own life that then you take out to share with the world.

 

Lexie Smith  

Oh guys, this is okay. Can you see why I had to have Amanda on the show. I just find this I mean, I I have so many questions my brains going a million. It’s like A Beautiful Mind right now.

 

Amanda Foley  

That’s a defined dodge. No, I can see it. All the things

 

Lexie Smith  

if people are like me right now give them direction of where to go tell us where to go first to get started.

 

Amanda Foley  

I would say this if you want to know about it for personal reasons. My Ayesha She’s actually my client too. But Emma Dunwoody is amazing. She has the Human Design podcast, you could go and run your chart on her site, you’ll get you’ll get emails from her that will be specific to you. That is, to me a great place to start. She’s a membership to not that I’m you’re selling for Emma. But that’s how that’s honestly what hooked me on this, I found Emma’s podcast, you know, two or three years ago. And it’s a really simple way that doesn’t cost you anything right off the bat to sort of find your find your main aspects of the chart, and then learn more about them. And if you just even stick with the big ones which are typing, and a thorough strategy, which comes with your type, that’s the response, and then authority, which for you is emotional, you could literally change your whole life just doing those few things. If you want to learn about it from a PR perspective and how to use it in PR, you can go to my website, which is curate your soul.com, you can run your chart, you will get a little freebie, that’s an energetic PR starter guide or intuitive PR Starter Guide, I think I call it which will give you some information on how to apply you’re in you’ll be able to see your type on your chart and then understand how to apply it. And then from there, I have many different offerings. I’m currently in the middle of a messaging course right now. Which is actually takes your it’s called your incarnation cross and human design and your, your genius sequence in the gene keys are the same placements. And I’ve worked with people to build their business manifesto. So finding messaging around their mission, their vision, their values, and their hero’s journey story which literally is represented right in your chart that you can kind of find the challenges that you’ve worked through and what you’re meant to share with other people. And so I’m running one of those now but I have a waitlist for the next one when they get to that gets started up again. But yeah, and on Instagram accurate your curate dot your three dot your dot soul didn’t want to come out, right share a lot of free tips too. So you can kind of find a lot of that basic information there too, to get started if you want to play around with it, but I’m hoping to start doing some masterclasses and things like that, too. I you know, been working in the human design community, obviously with a lot of people but now you know, I appreciate you having me on to start to bring this out a little more broadly, because I think a lot of people could really could really benefit from it. So I’m excited to share it.

 

Lexie Smith  

And as someone who also is in a coaching and a done for you space, it’s such a pain point people, especially with PR fighting, fighting themselves. So the need is there. We’ll drop all the links in the show notes, guys, so don’t worry about having written them down. Okay, my final question for you today is one when you’re in your freaking genius mode. What can we find you sipping basically that’s what I’m trying to get at? What is your favorite beverage? We’re on this show. So non alcoholic or alcoholic?

 

Amanda Foley  

I love it well, so I’m a big Diet Coke. Sorry for people I know. It’s no it’s not good for you and coffee fan. But from an alcohol perspective. I’m a big fan of the Dirty Martini.

 

Lexie Smith  

Dirty Martini. We’ve had a lot of dirty martini girls on the show. And I’m wondering there must just be something publicists in the world of journalism that that calls to it? I don’t know. Maybe there’s

 

Amanda Foley  

a stress we need the strongest the strongest drink possible.

 

Lexie Smith  

Can our chart is that in our chart? Is that like you gotta at

 

Amanda Foley  

least probably somewhere Well, you know, it’s funny and I’ll tell you like, the more I actually live with my chart, the less I need the alcohol because the less stress I have so it’s it’s beautiful from that perspective to it’s come calming me down a whole hell of a lot because you know, we’re most of us publicists are pretty type A people so

 

Lexie Smith  

yep, yep, definitely have been called that a few times in my life. I get it. Well, thank you so much for giving us even just a little bit of your genius today. I’m beyond amazed and intrigued into this world and I hope everyone listening was also mind blown. We’ve given you the links of where to follow the rabbit hole next if you want to dive into this a bit more. But really, I just want to say thank you so much for coming on the show today. Amanda,

 

Amanda Foley  

thank you for having me. It was a joy.

 

Lexie Smith  

Hey guys, if you are enjoying the pigeon and sipping podcast, please do me a huge favor and leave a review wherever you are listening. If you want to connect with me to learn more about the PR bar Inc. You can do so on Instagram Act, the PR bar underscore inc or you can check out my website at the PR bar inc.com Cheers