Pitchin’ and Sippin’ with #1 Ranked Food Journalist of 2022 Aly Walansky – Podcast Transcript

Speakers: 

Lexie Smith, Aly Walansky

Lexie Smith 

I was introduced to Aly by a former guest on the show chill, and I was told I must have her on. So of course I did a little bit of my due diligence, I signed up for her substack and subsequently started reading stalking, reading same thing. Her stuff and couldn’t agree any more. So Ali, welcome officially to the show. Let’s start off with where is home base. And what do you like to do outside of work for fun?

 

Aly Walansky 

I’m based in Brooklyn, New York. And for fun, I do a lot of Netflix binging usually things related to the royal family. I’m totally a royal family follower.

 

Lexie Smith 

Okay, so we need some suggestions then.

 

Aly Walansky 

Obviously, the Crown I love it so much because I’m always like pausing it to Google and find out the history obviously the tutors, anything to do with any Victoria. Any Queen of the monarchy past is fantastic. It’s how I relaxed life is very stressful, their lives actually more stressful and makes me feel better about mine.

 

Lexie Smith 

I recently did one of those reintroduction posts on Instagram where I was like, Hey, guys, like this is who I am. And I read put in my hobbies. And I was like, honestly, one of my biggest hobbies these days is Netflix, which it is because just life is busy. And there’s something to be said about sitting down and watching entertainment. So I haven’t seen any of those. So you just gave me great. Absolutely.

 

Aly Walansky 

Yeah, it’s escapist. It’s like you life is like stressful. You need to like tune out and be in someone else’s world for a little bit. I like

 

Lexie Smith 

and not think, which is nice. So, speaking of TV, we’re going to rewind, I guess that’s more VHS. Okay. Rewind Time a little bit. I’d love to talk through your career in journalism high level, and we can start from really wherever you want to start and walk us up to today. Yeah, sure.

 

Aly Walansky 

So I went to Brooklyn College, which is part of the City University of New York, and I was a double major in journalism and English literature. So I wasn’t really sure at that point, if I wanted to go into reporting or something more fictional or novel like, but I knew I wanted to be a writer. And then outside after college, I started doing some editorial work mostly for like children’s educational books. And then I was laid off, I was like, 23 at the time, and I was like, let me try freelance writing until the next quote, real job happens. And I started to pitch the things that I loved beauty, fashion, travel food, and I realized I had control of my own destiny and it was a lot more fun and a lot more rewarding.

 

Lexie Smith 

So today, what does that mean? What are we doing today?

 

Aly Walansky 

Today I am mostly a food and travel writer and I write for about a day some publications ranging from Forbes to the today’s show, Food Network all recipes, Southern Living pretty much any food or lifestyle. It’s a women’s magazine that you could think of I either currently written right for them, or I have written for them, which is busy but fun.

 

Lexie Smith 

Very busy. You literally teed me up so perfectly, because I few things I want to acknowledge first everyone, if you haven’t heard about the platform, substack, go back and listen to the episode with Gil and I will include that link in the show notes because we do introduce that platform. But Ali, you produce a substack every single day. And I am consistently blown away by the sheer number of projects you do have going on at one given point in time. So my question is, how do you do it? But but really, how do you do it? Like, do you have systems? Like how do you manage all the things and juggle all the balls?

 

Aly Walansky 

Well, I think some people really underestimate the power of insomnia. If you don’t sleep, you have a lot more hours in your day. But honestly, my substack has helped me so much. Because every single day, I get a lot of really quick turnaround assignments, where I just have a few hours, and being able to send out an email to all of my contacts and 1000s of people get that email every day, and be like, This is what is recently published. This is what I’m working on today. And this is what I need as far as sources. It’s made my job so much easier and so much more streamlined. I honestly don’t know how I did it before it.

 

Lexie Smith 

And then do you have like a back end software of sorts to help you kind of put everything together? Or are you just magically gifted and organized into

 

Aly Walansky 

the sub sub sub system is almost like a WordPress format. It’s a very, very clear like straightforward editor, where you just like, I usually draft it in an email to myself, and then just cut and paste it into the substack thing and just send it. But as far as keeping track of all of my assignments, it’s so basic, I have a sticky like I keep on my desktop, and it’s what I’m working on that day. And as I finish it, I cross it out.

 

Lexie Smith 

I totally respect that as many systems as I get up and running or I pay for I mean, you can see me no one else can see me I still come back to my good old pen and paper and sticky notes, no matter what tech, there’s just something to be said about to do lists. And it’s really satisfying to cross things off.

 

Aly Walansky 

It really is I love crossing things out love I love it when the list becomes empty, but then the next day becomes full again. It’s a process

 

Lexie Smith 

cycle the process speaking of processes, I am curious because you do write for so many different outlets, does the process drastically different per outlet. So is the process of you producing content for today, for example, very different than maybe Southern Living, excuse me Southern Living or is it kind of standard at this point.

 

Aly Walansky 

It’s different only because the type of stories I do for are a little different. For today, I tend to do a lot more National Donut Day is coming up, here’s 40 deals going on at various chain restaurants. While for Southern Living, I might do recipe contents. And for another outlet, I might do some sort of pop culture food trend story. So the process differs only because the content differs. But as far as research and interviewing, it’s honestly the same whether you’re interviewing a chef or a hairstylist.

 

Lexie Smith 

Yeah. Okay, so that’s super helpful to hear. What about in working with the editorial staff within a given outlet? Do you see like, pretty standardized SOPs or workflows between you know, an editor and a freelancer? Or once again, is that something that really differs per outlet

 

Aly Walansky 

and outlet? Or is it different so, so much. It’s weird in that especially during the pandemic, I have so many editors that I email with every single day but have never met. So it’s a lot of emails to go back and forth. There’s sometimes a workflow situation where I might hear from an editor a few times a week, if I’m writing to them very often others I might hear from every couple of weeks. And the deadlines kind of range in that same way too. It’s weird because someone feels like they’re in a way a close friend to you because you speak to them all the time online, but you may not recognize them in the street if you pass by them.

 

Lexie Smith 

Ya know, it’s so it’s so wild. How many friendships and relationships have been cultivated over the past couple of years, virtually and then right now I’m at least me personally, I’m starting to slowly make my way back into the real world. And I’m really some of these people who I see. Okay, so Kaylee, the producer of this podcast. The first time I met her in person was at her wedding. And yet, we had spent so much time logging virtual FaceTime together, but there’s just something weird Yeah. Yeah, and actually her little icon is her wedding. Kaylee, I love that picture of you. Anyways, I digress. Okay, so I am curious. Let’s break down just for peel back the curtain what that may be workflow looks like so does an editor reach out to you via email and they go, Hey, Ally, here’s a story that I want to write. And did they give you all the information at hand? Or do you have the freedom to kind of come and pitch them? Talk us through what that looks like?

 

Aly Walansky 

It depends on the outlet. But for the most part, I do a lot of pitching. Even at this point in my career, and I’ve been in journalism for about 20 years, I’m still pitching every single day, both outlets that I’m already working for, but also outlets that I’m hoping to break into that never ends. And yeah, once you have a relationship, they will sometimes come to you because they know what your strengths are and what your interests are. And they’ll be like, Well, you’ve done this and this, would you like to do this, so then it becomes a mix of both. But still, pitching is still very much a part of it. And yeah, if you pitch an idea, editors will tell you how to shape it, what kind of format they’re looking for what to stay away from, but it’s very much still your story and your voice.

 

Lexie Smith 

Does the pitch that you’re sending, as the Freelancer look similar to the pitches you receive from publicists, and maybe businesses so that pitch from freelancer to editor? Is it the same as maybe a PR person to a journalist? Or is that pitch look different?

 

 

It’s different. The pitch from a journalist to vote editor would be more. I’ve received a lot of pitches about magenta being the Pantone color of the year, I was thinking maybe I would do a story on cocktails that involve magenta and I would reach out to bars and restaurants. So you’re taking the PR pitches that you receive, and you’re creating something out of it, that would be a serviceable story.

 

Lexie Smith 

Perfect. That is such a great example. Thank you for that. How do you personally come up with your ideas for what you want to write about?

 

Aly Walansky 

All over the place? I think a lot of ideas come from living and just being out places. If I am at a restaurant, and I noticed they put Caviar in a big potato? I might be like, that’s kind of strange. And then maybe yeah, I started that actually at a restaurant in Vegas. And I developed a story based on it. And because I was like, Is this a trend? Are people putting Caviar in places you wouldn’t imagine? If you’re on a press trip, you might get an idea based on what’s on the itinerary. So ideas come out of what you’re doing in your day to day life. They also do come out of pitches, they might even sometimes come out of what I was watching on TV, like it just made an idea come into my head.

 

Lexie Smith 

Yeah, okay, press trips. That’s so bit of context. At one point in my career, I was the director of PR and marketing for Hospitality Group across Los Angeles, and I predominantly had restaurant properties. And so back then this was Oh, lord. Not that long ago, 20 2015, maybe 2015 2016, I would invite members of the media into a given property or restaurant to experience something that could be an event, it could be, you know, an intimate one on one lunch or dinner. But that real life connection, in person and over the food and the property was a big part of my job. Is that still happening circa headed into 2023? Or how has that maybe changed with the pandemic?

 

Aly Walansky 

I mean, it never went away. I didn’t travel for about two years, because I was being very careful. I was very conservative. But I’m going on press trips. Again, I think it’s amazing. I it’s a lot harder to write about a destination that you haven’t experienced, people do it. And it’s really real, and it’s doable, but you have to eat the food, meet the people like walk the streets, it’s going to be a lot easier to cover it if you do that.

 

Lexie Smith 

So if you don’t have a relationship, so I’m sitting in the seat right now as either the restaurant owner or the publicists in the restaurant, and let’s say they don’t have a relationship with you yet. How might one go about pitching you to come in and experience my restaurant? In that

 

Aly Walansky 

just email me I definitely do. Media reservations at restaurants all the time. I go for tastings. I go for cocktail tastings. I also do a lot of spirits and cocktail writing. And just email me be like would you like to come in with a guest and experience our new truffle menu for winter?

 

Lexie Smith 

Simple, rich, by the way, I will say of all the different industries I’ve worked in and all the different types of clients I’ve had. I never got more yeses than when I had restaurant clients because Yeah. And cocktails, right?

 

Aly Walansky 

Yeah, I started out as a beauty and fashion writer and it was is fun, but I won’t lie writing about food and travel is more fun.

 

Lexie Smith 

No kidding. I mean, those are like my two things I love most in this world besides my daughter, my husband. I mean, like, hobby wise,

 

Aly Walansky 

I guess everyone eats? Yes.

 

Lexie Smith 

So another thing I’m really curious about affiliate marketing links and platforms like ShareASale, etc, have become a really big part of the media industry at large. I’m curious if it’s something that’s in the travel and food industry specifically? And if so, how? Like how, if so, how or if not, if not,

 

Aly Walansky 

it is to a certain level, like if you’re doing a round up of wines for Christmas, drizzly reserve bar, mini bar, all those places, they do have affiliate relationships. So you can do that. As far as food, not as much. But affiliate is a big part of things. I do gift guide, sometimes for outlets, and obviously affiliate stuff comes up. As a journalist, I hate that it’s such a big issue, because I come from the school of thought that products should be about the best fit for the ones that are, you know, the best gift, the best version of that product, not, you know, the one that is the most money potential. So that hurts my heart from an ethic standpoint, but it’s the way of the game these days.

 

Lexie Smith 

It is I couldn’t agree more I go back and forth. Like of course, I want the media to make money, they should be compensated for journal, you know, their journalistic content production. Flipside as a consumer, right, it becomes harder to to know, is this really the best product? Or was this the one product that had the affiliate link platform set up? So I was curious to when you crossover in food and travel, because it isn’t necessarily always a product? If things were showing up and in different ways. It’s just something I was in researching. You was wondering if that, you know, became an issue in in your work?

 

Aly Walansky 

Well, as far as the affiliate links, the journalists themselves don’t benefit from them. It’s the publisher that does it. So depending on your outlet, some outlets will be super sticklers and be, well, if you’re going to be doing a roundup of products, eight of the 10 products have to be from affiliate networks. Others aren’t like that. Gratefully, I work for some outlets that aren’t sticklers, so I feel better about it. If I’m going to write about the six best wide calf boots for winter, I want it to actually be the six best boots.

 

Lexie Smith 

Hey guys, it’s Lexie here. If you enjoy this show, then I’m guessing you’re someone who loves knowledge, resources learning. And you can appreciate a good punter too. If I am nailing it right now, then I also know that you would absolutely love the PR bar weekly round up, sent out every Tuesday I give the members of my community a roundup of resources, tips, event invites, knowledge, nuggets, freebies, and so much more. It’s really simple to jump on the list. All you got to do is head to the PR bar inc.com/newsworthy to sign up, we’ll put that link in the show notes of course. Okay, back to the show. Yeah, no, I appreciate that. I appreciate it. publicist, as a consumer as a human being. I’m in the thick guys. We’re recording this early December. So I am deep, I’m sure like many people in the thick of trying to buy presents for people right now. Meaning I’m all over the interwebs. And knowing what I know about the industry, I guess, it’s so hard to like filter through the gift roundup specifically and know if these are really the best suggestions or you know, again, as I already said, it’s affiliate links. So yeah,

 

Aly Walansky 

it’s a devil that you have to deal with a lot of times now. And obviously, if my editor says you have to do it, I will do it. But I won’t lie. It makes me feel dirty.

 

Lexie Smith 

Yeah, yeah, it’s a it’s a tough one. So let’s talk a little bit about pitching broadly. I’m curious should What tips do you have? What high level tips do you have to publicist to business owners pitching? What can they do to make a pitch standout and an inbox?

 

Aly Walansky 

I always tell people, back in journalism school, we learned about the inverted pyramid, which was essentially the first paragraph of a story should have the who, what, where when I think a pitch should have that also, I should be able to read the top level, the beginning of your pitch exactly what you are pitching me. And then if you want to embellish beyond that you can but that way, I’ll know you early on. If I need to delve deeper. Journalists this time of year we’re getting around 1000 emails a day and say yes, and maybe I’m getting more than the average person just because I have so many outlets and I straddle straddle so many genres, but I think most people are getting in the high hundreds at least and it just piles on and if you add up follow ups also It’s like quicksand. So the easier easier you could make it for people, the more receptive they’re going to be to you.

 

Lexie Smith 

So that begs the question you first have been have to make it past the subject line. So are there tips you have for subject lines that generally catch your eye?

 

Aly Walansky 

I tell people stay away from being cute. Everyone wants to be the really cool punny like subject line, don’t do it. Tell me everything that you can in that subject. It’s like Barbie core wine glasses that are under $20. That tells me the price point like the trend and what it is. Because what I do when I get a new assignment, and I get new assignments every single day is I will put a search phrase into my Gmail search box. Wine glasses, boots, chefs who are famous for meatballs, whatever. And the more descriptive your subject is, the more likely I will find your email when I do that. It’s so wild. It’s like SEO in your inbox now. Yeah, it’s 100% What it is, but sometimes people whether they’re trying to be cute or funny, or they’ll just be like, God a second or quick favor. I have an idea for you. That tells me absolutely nothing and does not help your case.

 

Lexie Smith 

Yep, yep. Fair. No, that’s great advice. Be literal about it. Right? Because he is specific as possible. Yep. So kind of on that theme. Anytime I have someone on this show that is in the media side of the industry, I love to do a rapid fire round of preferential questions. So are you game? Sure. Okay, cool. So again, no right or wrong answers. This is all just your personal preference. First question, do you have a day of the week you prefer to be pitched?

 

Aly Walansky 

I tell people the end of the week, because the week is top heavy. So if you go towards the end of the week, you have less competition.

 

Lexie Smith 

Okay. Do you ever consider pitches that come outside of your subscriber list for substack? Absolutely. Every single day? Do you look at media kits? Yes. Is that an outdated tool in your opinion? Or is it one that is helpful and you look for?

 

Aly Walansky 

I think it’s mostly outdated, but it’s sometimes useful. I do a lot of stories on product launches. And I’ll go in the media kit for retail information, high res images, like basic specs, media kits have those. So they’re not necessary for the most part, but sometimes they can help. Yeah,

 

Lexie Smith 

okay, awesome. So you talked a little bit about the inverted pyramid of a pitch. But I’m curious, should someone take the time to succinctly at least prove that they know your work at the top of a pitch? So like I saw your article and XYZ, or no, should they just start with the pitch?

 

Aly Walansky 

I like that because I receive a lot of pitches that are so off topic, like for baby carriages or linoleum or mentioning an outlet I haven’t written for it and five years that no longer works, like doesn’t exist anymore. So taking a second to Google me or look at my Instagram, it shows you care and like, I’m sensitive like that. Yeah.

 

Lexie Smith 

Okay, please, please save me a compliment can go a long way. Right. I’ve also had people on the show were like, No, so that’s why I ask it. Follow up, are they okay?

 

Aly Walansky 

They are 100%. Okay, but I Please limit them to email. It makes me kind of irked out when I get DMS on Facebook or Instagram following up or text messages, I really think maintain the method of communication of which the exchange started at Google help you along by.

 

Lexie Smith 

Okay, so on follow ups, how many follow ups is acceptable?

 

Aly Walansky 

I would say to not more than that. I see a lot of emails that are like, just making sure you saw this. Want to check back on this like every five minutes for weeks. And if someone looks almost like dating, if someone looks too desperate, it turns you off.

 

Lexie Smith 

Yeah. Oh, I love you’re giving such great examples. That’s a great example. Okay. Do you accept non agency or publicist pitches? So from business owners, for example?

 

Aly Walansky 

Oh, absolutely. I love the idea of a small business. I think that sometimes you get a lot more like heartfelt homespun answers. I work with independent small bars and restaurants all the time. Like I’ll go for a drink at my corner bar and have a really fun Martini. I’ll be like, tell me more about this.

 

Lexie Smith  

Okay, so you’re open to them. Now, do you have a preference between who is reaching out like do you care? Do you have a favorite? Would you prefer a publicist or small business owner or is it all equal playing field?

 

Aly Walansky 

I prefer a publicist only because a publicist is more likely to be able to get you the deliverables you need, whether it’s a high res image, media, whether it’s data about r&d, a publicist is going to find that someone who’s a business owner might have more trouble. Yeah, sure.

 

Lexie Smith 

Che. Last question. I have for you in this category is and I know you’re working on so many stories at a given time. But this this episode will air in December January. So for q1 Is there anything you know is going to be on your radar that you’d like to hear about?

 

Aly Walansky 

I’m already actually working on a few things for q1 I’m Believe it or not, I am working on Valentine’s Day gift cards already.

 

Lexie Smith 

Okay, yeah, it’s Christmas pleased.

 

Aly Walansky 

I know. It’s crazy. I feel like every single year I write my last holiday gift guide, go and have a cup of coffee and come back. And it’s Valentine’s Day. Yeah, that is going on this year I’m working on that. I’m working on you know, started the new year organism organizing and structuring your home or your life. So, you know, wellness and fitness and diet. And so as far as a recipe angle, but also your home and life and routine, but yes, very much Valentine’s Day.

 

Lexie Smith 

So actually another kind of bonus question. What is the average lead time that you’re working on stories? So it’s December, if you’re working on February hold on math, that’s two months out is two months out pretty standard? Or what’s an average lead time turnaround for you?

 

Aly Walansky 

It’s complicated, because for some outlets, yes, I am working on stuff for February. But I also got an assignment this morning that I wrote this morning that published this morning. Hmm, yeah, in that case, round, my lead time was approximately 45 minutes.

 

Lexie Smith 

Seriously, the fact that you’re able to keep up with as much content as you are is my hat goes off to you. It really does.

 

Aly Walansky 

Thank you so much. I mean, honestly, that’s why I have to do this stuff stack every single day. It’s almost like a daily newspaper yesterday sub stack is outdated today. What I was working on yesterday is not what I’m working on today. So I have to tell people what’s true today.

 

Lexie Smith 

Yeah, just all the high fives or claps all the things. So do you work? Do you purely do freelance journalism? Or do you have any capacity for brands or publicists to work with you in a different way?

 

Aly Walansky 

I do do some consulting, where I’ll hop on Zoom or the phone or go to a company’s office. And I’ll do consulting, from a media perspective about press trips, events I did a lot with during the pandemic where I help people plan virtual events, because that was a big thing then. And so that is something I just started doing the last couple of years. And I really love it, because I think it helps both publicists understand what journalist one, but it also helps journalists be pitched in a way that helps them.

 

Lexie Smith 

Yeah, yeah. I love that. And how can people find out about your consulting services? Or where

 

Aly Walansky 

they can email me? Or they could I have all the information in my sub stack so they could go there, and they could leave me a message through there. And I’m available. I think it’s just fun. I like helping people.

 

Lexie Smith 

I love that. And actually, I totally should have given everyone an opportunity to hear this at top of show, but here we are. Can you talk about briefly all the different elements and sections of your substack?

 

Aly Walansky 

Sure. So it starts out normally with a little bit of an intro of like what I’m doing that day, if I went to an event the night before, if I’m on a trip, I’ll say what that trips. Daily itinerary is, I usually talk about what I’m watching on Netflix, and what I made for dinner because I share a lot of recipes with my substack audience and my Instagram audience. So I’ll share recipes, I’ll answer questions, then I dive into job leads, I share both PR and journalism job leads completely for free. I then dove into recently published links, so it’s links to stories I published that week. And then I have a section that is what I’m working on. So things are what I’m working on. And the recently published links it changes every single day.

 

Lexie Smith 

I sincerely think that substack is the new better. It’s not Paro. But I mean, like Haro has been a resource for so long, where people can find sources. I think substack is where it is

 

Aly Walansky 

at 20. So where it’s at, it’s really fun. When I first started out in the industry, I had a blog, and I kind of got bored of having a blog, and I realized now I sort of used my sub stack in a sense as a blog, but it’s so much more fun.

 

Lexie Smith 

Yeah, I’m like duly noted, Kaylee also listening, we should probably do a sub sack one day out. It’s my list. Um, how have you grown? Is substack because you said you’ve you’ve 1000s of people? Is it something that kind of organically grows? Or is that something you have to proactively market on your end? I

 

Aly Walansky 

don’t market it really at all with the exception of sometimes I’ll share the link to my substack on my Instagram. I’ll be like, Oh Jay in the substack. I shared this story about what happened yesterday or something other than that it’s growing really organically and honestly a lot faster than I anticipated.

 

Lexie Smith 

Amazing. What a good Rate tool and something I’m really enjoying too. I enjoy seeing your emails every day. So as a reader, thank you for doing what you do. Thank you so

 

Aly Walansky 

much. Yeah, people tell me that they look forward to having coffee and reading it every morning and I find it so touching. Because sometimes as a freelancer, you feel like you exist in a vacuum. I mean, I work from my tiny studio apartment all day all by myself. So to know that I am changing someone’s day in some way, it really makes me happy.

 

Lexie Smith 

You have a reader in Ventura, California. So there you go. Add that to your list. Awesome. Thank you so much. My last question for you is very, very deep and very, very serious. And that’s, you know, we’ve talked a lot about Pichon. I have to ask what we can find you sippin. So what’s your favorite beverage, which is fitting been considering your niche alcoholic or non alcoholic? Of course.

 

Aly Walansky 

It’s a dirty martini and fun. Yeah, I actually created a signature cocktail with a bar in Manhattan called the dirty alley. So I actually have a signature cocktail on a menu and that is my favorite fun fact.

 

Lexie Smith 

Goals. Okay, what’s the rest are restaurants so we can

 

Aly Walansky 

get at NH Collection, which is a boutique hotel in Madison in 38. And if you ever visit, I will totally take you there for one. And it’s very, very dirty and very Briony as I like it.

 

Lexie Smith 

Oh my god, that is so fun. I used to get to back and I feel like I’m spending so much time reminiscing on this show. Back when I was doing the in house PR for the Hospitality Group. I got to be a part of the con cocktail list creation. Best part being that I got a taste of all, which was so cool.

 

Aly Walansky 

When they asked me about partnering with them to do it. They were like, Have you ever created a signature cocktail for a bar menu before? And I was like, no, but obviously I want to.

 

Lexie Smith 

Sorry, that’s pure brilliance on their side, too.

 

Aly Walansky 

It’s so exciting. Now that anytime friends visit. I’m like, Well, we have to go drink the dirty alley.

 

Lexie Smith 

So fun. And I’m pretty sure Jill’s cocktail of choice was also a dirty martini. So it makes sense.

 

Aly Walansky 

You guys are friends sort of bonded over it. Yeah, we haven’t yet to enjoy a martini together. But we’ve definitely discussed how much our mutual favorites. I love

 

Lexie Smith 

1. Okay, so instead of the Dirty Martini, I’m gonna start seeing the dirty alley. I still haven’t had a dirty martini. I don’t know why I’m weird. I don’t know. It’s fine. It’s on my list. Maybe this Christmas,

 

Aly Walansky 

but you need to it’s very festive. It’s

 

Lexie Smith 

clearly assigned since it’s been brought up in multiple shows. Um, last question I have for you is just where can people go to connect with you further? Well,

 

Aly Walansky 

definitely my step step. Even if they’re not a member of the media, I try to have things in there that will be interesting to everyone whether they’re interested in entertainment or Royals or cooking or cocktailing. I cook live on my Instagram a few nights a week. So look for me there. I also share puppy photos. I’m all over social media. I just did my first tic tac the other day and I felt like an old lady in a rocking chair. Good for you.

 

Lexie Smith 

I tried tic toc for two weeks and I got very overwhelmed and so maybe maybe one day once again, I know I’m gonna try

 

Aly Walansky 

again. I’m an Instagram girl at heart but I’m trying.

 

Lexie Smith 

I mean food cocktails and puppies. I mean, what else more just one night and Royals

 

Aly Walansky 

and Royals. Exactly all the fun things. Amazing.

 

Lexie Smith 

Well, Ali, thank you so much for taking time from your busy schedule to pitch in sit with us today guys. If you are listening today, make sure to reach out to Ali Tell her thank you from from all of us for sharing her wisdom.

 

Aly Walansky 

That’s so much fun. Thank you so much.

 

Lexie Smith 

Hey guys, if you are enjoying the pitching and sipping podcast, please do me a huge favor and leave a review wherever you are listening. If you want to connect with me to learn more about the PR bar Inc. You can do so on Instagram Act, the PR bar underscore inc or you can check out my website at the PR bar inc.com Cheers