Integrating Affiliate Marketing into Your PR Strategy with PR Pro Jen Berson of Jeneration PR – Podcast Transcript
Speakers: Lexie Smith, Jen Berson
Lexie Smith
I was connected to Jen through a mutual friend and former guest on this show Crosby of PR couture, who came to my rescue as I desperately posted in a variety of PR Facebook groups, a series of affiliate marketing questions. She tagged. Jen told me she had an upcoming workshop on Yes, you guessed it, affiliate marketing. Long story long. We’ll get to why we’re talking about affiliate marketing on a PR podcast. But Jen, welcome to the show. I always love kicking things off by asking where’s home base? And what do you like to do outside of work for fun?
Jen Berson
Oh, I love that, um, save the, you know, usually people save the fun stuff to the end. This is a good kickoff. But I’m so excited to be here. Thank you for having me on your show. I’m based in Los Angeles. Born and raised, my husband was also born and raised in LA. We are told often that’s pretty rare. I guess a lot of people move to LA but um, and we have two young sons and we like to go hiking. We love to travel and well, not so much these days, but we just got a puppy. So I’m excited for the dog to get fully vaccinated so that we can actually take the puppy on hikes with us. So that’ll be fun,
Lexie Smith
Different kinds of vaccination.
Jen Berson
But so, yeah, what’s going on, we support all vaccinations.
Lexie Smith
What part of Los Angeles are you in?
Jen Berson
I’m in the San Fernando Valley in Sherman Oaks.
Lexie Smith
Oh, you’re so close. I’m in Ventura.
Jen Berson
I’m up in the hills. And I like my little office perch. I’ve been working from home for 16 plus years and have like a really cool office and, you know, designed by HGTV long time ago but
Lexie Smith
oh my god, wait, were you on HGTV? which show?
Jen Berson
Um, it was a quickly failed show called HGTV’d. And it was for super fans of HGTV getting dream home makeovers. No expenses spared. So in terms of getting on a show, it was the best show to get on. But there wasn’t any DIY component. So the network didn’t love the show, because viewers felt like they couldn’t apply anything they saw to their own homes. But we lucked out because they blew it out of the water. It’s like our kind of bonus room in my office. And it’s so beautiful. And we loved every single thing they did. It was a really fun experience. They were in our house for four days. My older son was a baby and we were still in the weeds back then. Breastfeeding and you know, so it was hard to have a production crew here for four days when my son was little, but it was so worth it. It was the best experience. And the tape doesn’t exist anywhere. I can’t nor nor do I need to see it ever again. But you know, the experience was awesome. A couple of my friends saw it and then they just kind of disappeared the show as if it never existed.
Lexie Smith
Now this is gonna be a whole episode talking about HGTV’s favorite thing in the entire world. Just kidding. But seriously, every Saturday morning I wake up and watch HGTV with a cup of coffee and don’t bother me until my show and my coffee are done. Yes. So much fun.
Jen Berson
Yeah, it was great. It was such a great experience.
Lexie Smith
So you’ve been working from home for 16 years. What is it that you do?
Jen Berson
Yeah. Um, well, so I started my business in 2005. I was a litigator before that. And then I made kind of a one ad and I started a PR agency generation PR and we specialize in fashion. That’s a lie. I don’t do fashion at all. I don’t even know why that word flew out of my mouth. It’s absolutely not what we do. We started doing fashion and I did not enjoy it. Don’t know where that came from, um, beauty and cosmetics baby and kids and health and wellness brands are really just lifestyle, tried fashion wasn’t my jam and so kind of pivoted quickly and stepped into some niches that I really love to this day. I still love them. And so we still have clients. We provide PR influencer marketing, social media marketing, content creation, community growth, those types of services for brands, so we represent brands with physical products, and usually large brands, consumer products. We’ve had a couple billion dollar clients in each of our niches, which has been really cool because they have nice budgets. And I also have a whole other side of the business that’s like coaching and mentorship. program like a hub of resources that we’ve developed to help PR pros become pitching powerhouses. Teaching them really how to connect with the media and convert pitches to press placements for clients. And then I teach them how to grow and scale a profitable PR agency in my agency accelerator program.
Lexie Smith
Okay, so take us back to how did you get from litigator to PR?
Jen Berson
Kind of a random switch. Well, so I have been practicing law for four years. And they’re sort of The stated reason. And then there’s like the actual real reason, and since we’re, we’re women here, we can talk about the real reason, I never felt like it was a fit. I never felt like, you know, this was 17 years ago. So women were not treated like equals, I never saw a woman in my firm that I could look to as a role model for having the kind of work life integration that I was looking for the kind of, you know, career and motherhood and being a wife and all of it fitting together really well so that they could advance in their career make partner, but also be the room mom if they wanted to, or be at their kids soccer games. In the middle of the day, what I saw were women that had babies, and then they were kind of systematically eliminated, their hours were cut, they were told they could work from home once a week, but they still had their same annual billable hour quota. And so they were shown to not be performing. And it was just impossible. harmony between the two. It just didn’t exist in my time in law. And that was always in the back of my mind knowing that I ultimately wanted to get married and have kids. But I didn’t even see a path I couldn’t even date. I didn’t even have time to date, you know, let alone meet the one and get married. And I never wanted to give up my career, I always knew that I would continue working. I love working. So I just started one day on the side, I had an instinct about a brand. I guess that’s the right word, instinct. But I found a fragrance company in Europe when I was on my bar trip. And I loved it so much. And when it ran out, I went looking for it, you know, where can I get more of this. And it turns out, it was a company based in California. And nobody had heard of it. I got tons of compliments on it. And it just surprised me that I had to go all the way to London to find this fragrance when it should have a presence here. So I reached out to the woman and I just said I love your products. I’m going to order a bunch for Mother’s Day for my mom and for myself. But I have some ideas for how I can help you get some visibility, would it be okay to send me a huge box of free products, some stranger on the internet, a lawyer who has no experience in any of this. But she did. And I started to pitch it out without even knowing what the service was like. I didn’t even know that PR was a thing brands did. I thought that publicists like celebrities get out of trouble when they do bad stuff. I didn’t know that brands actually paid for this service to get them visibility. But for me, it was just like a natural vision for this company. Like you should be here and you should be at the stores and I really helped her for free. And then when we got some traction for some features I got the feeling was so different from what I experienced as a litigator that was like, long and drawn out and wasting money spending money working long hours with no tangible outcome. And then here I was in this other thing working for free. I loved every second of it. And I got a result that in you know, three weeks that I could hold in my hand because it was an US Weekly. And it was the biggest thing that ever happened to this company. And they were getting Fred Segal and Kitson and all the big stores at the time, were ordering this product. Because I connected it to a celebrity we got it to Christina Aguilera and then we told Us Weekly about it. And that was like, Okay, what is this? How do you make money doing this? I had no idea you know, I went straight through college to law school and then went straight into a big law firm and you know, it was like you should be so grateful to have that job but it just didn’t feel like the right path for me. I just knew that I wouldn’t have the life I wanted if I stayed in law.
Lexie Smith
Wow. Okay, so basically it was destiny in a way because the way it Found You was so organic that truly you were meant to do this in my opinion and I’m sure all of your clients opinions. Did you immediately start your own firm or Then did you decide you needed to go back and figure out what this whole PR thing was? Like? What happened from there? I just need to hear more.
Jen Berson
Yeah, yeah, um, So, I started unpaid. And then I got a lead on a paying client. And it was kind of like, what is this? How do I do this? And there was a woman who I knew through family, essentially, who had her own kind of startup firm and was looking to expand and bring on a team. And, you know, if you were to say, Who’s the coolest, most fun, awesome, interesting person, you know, who always has something cool going on and has a closet full of beauty products at our house, and she says, Go grab whatever you want. That’s what I was like, that’s what I want. This was that person. And so I reached out and I said, Hey, I’m doing this thing, you know, getting leads, what do you think? And she said, I’m actually looking to bring someone on, do you want to come and work with me, and I felt like I was building something with her. But I was, I was mistaken. It was more like I was working for her, but I was getting my own leads. So in terms of having a client pipeline, maybe that’s the hardest part for people that would want to go out on their own, but I was somehow able to bring in opportunities. So after about eight months, she ended up going in a different direction, as well. And it was my opportunity to say, you know what, it’s time for me to just give it a try, and I’ll go for six months, and see what happens. And if it doesn’t work out, I can always go back to law. I had saved money to have a runway, I had a house in Santa Monica with a mortgage payment. I wasn’t married, I, you know, this was it, I had to work, or else I was gonna go back to law, which wouldn’t be terrible. But um, you know, I just started with a few client leads.
Jen Berson
One of the first paying clients I had was a really beautiful baby and kids brand like a luxury brand. And at the time, we ended up getting it to all these celebrities, and tons and tons and tons of press. So over the years I have established my expertise in the baby and kids space. But when I first started with them, I said, just take a chance on me, let’s go three months, I’ll come in at below market retainer half of what market rate is, and I will hustle for you. And maybe in three months, we won’t have some major tangible results, but you’ll see the connections I’m making, and you’ll see my energy and my passion for your brand. And we’ll go from there. And I ended up working with that brand for 11 years, and kind of established an expertise in that niche. And we have brands that seek us out for our you know, experience and results in the baby and KidSpace. So just kind of building from there. And then over time, I kind of capped out when it was just me. So I had to meet with a mentor at USC business school. So I went to law school at USC. My husband was at the time in business school and he said to meet with this entrepreneurship mentor, he would love to help you for an hour. And the one thing he told me was like, I would burn out and the less Jen equals more money, less Gen equals more money. And I was like, what does that mean? But in reality, he was like, You need to bring on a team. You can’t do all the things. You can’t be finder minder and grinder, because you’ll burn out. So I brought in someone and really leveraged their time. And really, that’s when my agency experienced quantum growth, like really took off. And I felt like okay, this is it, we’re here. And I feel like no matter what I can always bring in work. And this is what I’m doing now. This is who I am as an agency owner.
Lexie Smith
Oh my gosh, I could literally keep you here for three hours and fail us because I find this journey story so interesting. But I do want to shift us a little bit to affiliate marketing because it’s something I promised in the show title of this episode to cover. But I do encourage you guys to connect with Jen and will include all her information and I’m sure you know you have your own podcast. There are many other places where you can continue to hear her story. Um, but we’re gonna circle back to affiliate marketing. I want to start really with the basics.
Jen Berson
Yes.
Lexie Smith
What is affiliate marketing? And why the heck are we talking about it on a PR podcast?
Jen Berson
Yeah, right things have changed. So affiliate marketing from there’s two sides of it. So it’s the publishers that are providing links. They are basically set up as an affiliate, which means they’re recommending products or services that they believe in or they’re getting paid for. So hopefully they believe in it. And they get a commission basically for every transaction ever. Lead every sale. And you know, the other side of it is the brands or the you know, experts or whomever has a program or something that they’re looking to get more reach from. And they can easily provide affiliate opportunities for people to sell, you know, essentially sell or represent their brands products and pay them a commission and leverage that publisher’s audience. So they’re getting access to their audience for that transaction of a commissionable link, and hopefully generating revenue and affiliate revenue for the publisher.
Lexie Smith
Right. And so, traditionally, when people think of PR, they think of earned organic or non-paid opportunities to appear in the media. So affiliate marketing, since there’s an exchange of commission, right kind of bridges over into more of a gray area, or what some might want to think of as paid advertising. How do you think they relate?
Jen Berson
Well, a lot of them so let me backup and state why this is so important, right now. We’ve seen the state of the media evolve so drastically, I mean, I’ve been doing this almost 17 years, and it used to be complete separation of ad ad revenue and editorial, you couldn’t even utter them in the same sentence, it would just muddy the waters. And then we know now if you pitch, sometimes you just get initially rolled off to the sales and marketing team. And so they’ve kind of crossed over. But what publishers have realized is this is a new opportunity to generate revenue for their, you know, their sites, their properties, whatever, you know, platform it is. So whether it’s influencers or traditional media, they’re able to monetize their reach and their influence by having affiliate commissions. And a lot of times, it’s not even the brand that’s paying them, it’s the platforms. So Amazon, and you know, olton, Nordstrom, all of those platforms. So for a target, they have affiliate opportunities on the back end, and it has become a non negotiable, if you represent a brand, they absolutely have to have an opportunity for affiliate commission through one of those platforms or on their own site through ShareASale. And then, you know, other platforms too, or else they are not going to get featured, because those round ups, those product roundups, those firsthand narrative testimonials of their experience using a product, are generating income for these media outlets. And it’s a it’s a big source of income for them. So yes, it’s not, we still are working in kind of an earned media sense. But it’s one more element that’s essential just like it, it’s essential that your clients images are beautiful, or they’re clean, or you have a 300 DPI on a white background, that’s a must. It is a must that a brand is somehow commissionable whether it’s through a major retailer. Amazon is the best one.
Jen Berson
The key with Amazon is they give you the full cart transaction. So if you have the secret here is if you have a company with an inexpensive product under $20 is kind of the sweet spot. And amazing reviews like a high volume of really good four and five star reviews. That product is a no-brainer for the person clicking through to just drop in their cart, because it’s inexpensive, and people love it. So if they’re interested in that topic, let’s say like a shampoo for thinning hair. And this is $20 or less with incredible reviews. This absolutely works. It’s amazing. It’s transformed my hair, you’re going to drop that in your cart, because you’re like, Oh, this is what I’ve been looking for. And then every single thing else you buy in your cart, that publisher gets the full cart value commission. So Amazon is like where it’s at in terms of affiliate revenue. And if your clients don’t have some way through some of these major sites to provide affiliate revenue, you will not be getting earned media for them.
Jen Berson
So it’s still pitching it out like earned media, but it’s one more thing they have to have in place in order to be considered.
Lexie Smith
Okay, so let me pull out a clarification there. You said it’s something that a product must have. So let’s say I’m a small business owner, I have a luxury product, maybe I’m a luxury sustainable fashion company and just throwing from my client roster here. Are you saying I have to have affiliates or I will never be featured in the media?
Jen Berson
Fashion is, you know, there’s different ways to promote fashion. You know, certainly working with different influencers or dressing people for events or some you know, there’s opportunities there for more creative coverage. So in terms of a luxury fashion brand, some of the earned editorial Yes, it might be challenging to get. But there are other obviously creative outlets and creative ways to dress influencers for events or, you know, promote the products in other ways. But, and so with a company like that, they could set up affiliate opportunities through their own website.
Jen Berson
So even if they’re not on Amazon, they don’t want to diffuse their brand, or they don’t want to go on some of these major platforms, because maybe they’re giving up too much commission, they could set something up on their website. And I would only recommend doing that for a company that has a high value item. Because the commission opportunity on something small, like a bottle of shampoo on a website that’s really only giving you credit for that product. If it’s the retailer’s own website, you know, your cart transaction, you’ll know the average car transaction is $25. And you’re giving 3% or 5%, or 10%. It’s not worth their time. But you mentioned luxury, I have a client that’s a very high end led face mask and neck and deck and hand mitt. It’s very funny. It’s like a big catcher’s mitt with LED lights. they’re the industry leader in this technology.
Lexie Smith
oh my gosh. Looks like many things, then. Yeah. It’s like a goalie mask.
Jen Berson
It’s like a goalie mask. Yeah, my kids and my kids are like, whoa, um, but it’s great. And this one has a ton of LED lights on it. It’s like the top in the industry. So there is $400. So if you buy all three devices, it’s around $1,000. So they can run affiliate revenue and commissions through their own website, because the value is high. So somebody that’s getting 10%, they get $100 for every single person that buys all three devices. So anyone who’s done lead treatments in the office knows that that’s a really good investment, because you would pay, you know, $1,000 for two visits, essentially. So that works. But if it’s an inexpensive item, there has to be another platform involved, or else it is going to be challenging. But there’s still ways with other types of products like fashion to really get it out there visibly when someone’s wearing it on their body. And you can get it to someone and then leverage their, you know, images, essentially. So.
Lexie Smith
Okay, so let’s make this like a simplified statement, if you’re a product based business, you want to be in some sort of round up going into 2022, it is required to have affiliate setup.
Jen Berson
Correct. Okay, absolutely.
Lexie Smith
So you’ve talked about luxury being able to be on their own website. We’ve kind of talked to you about other platforms, when you said specifically ShareASale. So what do you mean by that? What are these other platforms you’re talking about?
Jen Berson
So the other platforms allow you to set up affiliate programs and track commission tracking and accept affiliates into your program through the back end of it. So it’s going to set them up. It’s going to get their paypal account or wherever they want to get paid, and it will manage all of it on the back end. And then what you do is you activate certain links, like SkimLinks, or vague links or some other link linking system. So you have SkimLinks. And somebody posts a skim link, and it will then track that affiliate transaction into ShareASale. So you can see all of your affiliates on your own website, you can see. So Amazon, you will never have to touch the affiliates through Amazon handles that target, Nordstrom Ulta Walmart, they handle that for you. So you don’t just start for sale on those platforms, they will handle all of the commission payouts and the whole affiliate program. But if you’re running it through your own website, your own ecommerce site, then that has to be activated on a certain platform. And I’m not remembering all the names because like I said, I have this puppy and she’s not sleeping, and I’m like, you have a pregnancy brain. But um, yeah, maybe I can possibly give you some of the other names of platforms, because they were mentioned in my masterclass. And then you can put them in the show notes, because I don’t want anybody to be left kind of wondering where else they can go. But share sales, the big one, it’s really user friendly.
Jen Berson
And one way you can optimize it is you can look and see who some of the publishers are on there. And you’ll see whether they’re like you can search different magazines or digital versions of, you know, traditional publications and see who’s on there, and kind of reach out to their affiliate team to kind of optimize those media opportunities, because they will go hand in hand, they’re they’re looking for brands to feature that will be commissionable links for them.
Lexie Smith
Okay, so you mentioned earlier as well that you’re going to pitch it similarly to that if you’re pitching earned media, if you are a product based business, who are you pitching. Now, in order to get featured in that round up.
Jen Berson
Um, so similar editors that you would pitch before, like your different beat, that would be the right fit. Sometimes they have ecommerce editors now, and there are also affiliate managers, sometimes they’ll kick you over to that person. So it’s kind of the same as before, where you have to kind of go down the list and see who kind of responds and what they’re looking for. But it works well for you to include available on and then mention some of these big retailers on your initial pitch, because that’s like the automatic language like, oh, revenue opportunity. Um, and, like I said, an inexpensive price point with good reviews, which is why you see a lot of those BuzzFeed articles that are like those long, long lists of, you know, products we can’t stop talking about.
Jen Berson
They’re all basically under $25. And the reviews are like, super Wow. And they always post one or two of the reviews that are kind of transformational, you know, before and after types of reviews, because people read that, and they think, Okay, this is something that works. And I kind of have this problem and it solves my problem, let me click through and just drop it in my cart, because it’s only 20 bucks.
Jen Berson
So mentioning, you know, product prices, if that’s a benefit, because the price is inexpensive, and you’re available on Amazon. And you can mention, you know, we have 18,004 and a half star reviews. That’s the language of affiliate opportunity, drop us into Roundup, and you will make money.
Lexie Smith
Yeah. Okay, so outside of product Roundup, and outside of maybe, well, no, let’s include that. Where are the earned opportunities? Now? You know, is it just around the founder story? Or what are the places where people can still not have to give away money and be seen in the media?
Jen Berson
Well, and to clarify, they are not giving away any money through retailers, affiliate programs. There, you know, that’s set up.
Lexie Smith
Great clarification. Thank you.
Jen Berson
Yeah, actually, I don’t know that for sure. I don’t believe that Amazon, that’s their commission that they’re setting up, I don’t believe that they go and then for the transaction, take it away from the brand. You know, a lot of times Amazon is selling inventory that they have, it’s not unnecessarily coming from the brand. But those opportunities still exist. Of course those founder stories, they’re out there, they’re hard to get, they really are hard to get and they probably would still have affiliate links in them. I mean, anywhere that there’s an opportunity if it’s a brand that is the founder of the last you know, what was your hero product, what’s your best seller? What’s your favorite product on the line, those are probably going to be affiliate links. And usually if you read the articles they say at the bottom, this article may contain commissionable links. We earn a small commission on it but we wouldn’t publish anything we wouldn’t recommend is that sort of language. That’s where you know, but those opportunities are still out there for they’re not always product roundups, it can be like a deep dive article, like we just got one on the LED device that was like someone using it for 12 weeks talking about their experience, mentioning one of the celebrities that uses it as Bella Hadid who posted a picture of it, and bringing all of these elements like we couldn’t have written it any better. It was like her before and after how much she loved it how easy it was to use. And it did contain affiliate links. So anyone reading that is gonna say, Wow, this product is awesome. Look at her before and after. This model uses it as dieticians recommend it. You know, this is awesome. But again, that’s a minimum $400 device. So anybody that buys it, that person who published it is making $40 per unit.
Jen Berson
So we still get features like that. But it’s usually for something that is a bigger commission opportunity. It’s really changed the game. And honestly, when we talk to brands, because we only support brands, in kind of the client discovery phase, it is an essential element and I tell every single one of them, this is what is going to move the needle for you. If you are not set up here, you need to do that.
Jen Berson
We’re considering adding it as a service so that we can really set our clients up for success and get them launched on some of these platforms if they aren’t already. And then we know that our media outreach is going to be stronger. And you know,
Lexie Smith
yeah, I think this episode is a game changer for many that are going to be listening. And there’s probably going to be a million questions. And due to the format of the show, I can’t keep Jen hostage here all day.
Jen Berson
I love it, love chatting with you.
Lexie Smith
So many more questions I’d love to bring to the table. But before we begin to wrap up, if someone wants to, as in I’m pretty sure anyone listening will continue to explore and learn more about this new wave upon us of affiliate marketing and affiliate links. Do you have any resources whether they’re you know, owned on your own site or elsewhere that people can go to?
Jen Berson
Yeah, I’m while we did this masterclass on it. And it was really popular, and we really did a deep dive in it. And for members of our program that are called the pitch lab, it’s a monthly membership. We try to make it as affordable as possible, we try to make it a no brainer. There’s so many good training and monthly execution plans there. But this was free for our members. It’s like one of our monthly master classes. So when you join the pitch lab, it’s in there as one of the master classes you can, you know, just kind of attend and you get access to it. And I’m wondering, I think I did a Facebook Live on it really to kind of kick off that master class. So I have a community called profitable PR pros on Facebook. And I go live every Thursday at 11am. And we have some topics we do a dive into based on what our audience is asking about. So we’re always monitoring and depending on where people are struggling, like right now we’re planning one on burnout, because a lot of our members are like I’m so burned out. What are you guys gonna do for the holidays? How can I take time? So I’m doing one this week on how to take time off for the holidays. And then I have one in December battling burnout. So we’re always listening, and I did a training there on affiliate marketing, and it’s free.
Jen Berson
I mean, it’s totally free. It’s an amazing community, everybody is so helpful. reviewing each other’s pitches for free and giving resources like it’s awesome. So I would recommend profitable PR pros on Facebook. And then you’ll see there’s probably hundreds of videos that I’ve done on and the topics are very searchable.
Lexie Smith
Amazing. We’ll put that link in the show notes. So thank you, that’s incredibly valuable and generous. The last thing I need to ask is tradition here at the pitch and in seven podcasts. We talked a lot about pitching. Now I have to ask if this is ironic timing. What can we find you sipping as you literally take a sip of water so water, take a sip of water? What’s your favorite beverage alcoholic or non alcoholic? Of course.
Jen Berson
Okay, one of each. Um, so I’m like a suburban housewife and I love white claw. We kind of discovered it during the early stages of the Pandy and ended up walking around the neighborhood with our like, white claw sippy cup. Sorry, mom. We had to we were homeschooling two kids had to, you know, cope somehow but um, now I like high noon it’s even better and then non alcoholic. I love these from Costco. They had these La Colombe, what are called iced lattes. And they’re so good in a can. And they are so good. And if I have my morning coffee, and then I want a little more because it’s cold, and it’s like a transition into lunchtime, I’ll have my La Colome. Sounds fancy, but you just get it at Costco. It’s really good.
Lexie Smith
I love it. I have a quick question as I dream of the four months from now and I can reenter the world of adult beverages. Um, what are the flavors of high noon?
Jen Berson
Um, so they have like a pineapple. And I believe high noon is like seltzer with vodka. And it’s like fruit, it’s real fruit. And it’s, it doesn’t taste artificial at all. It’s really good and refreshing. So there’s like, a black cherry. I think there’s mango. It’s kind of the traditional flavors. And it’s always sold out at Costco. So I haven’t had it in a while. I look every single time i Go or when I order it, but it’s better than everyone’s coming out with these sellers. To me. This is like the best one. It’s done.
Lexie Smith
I haven’t tried this one. And I was very like, I’ll call it seltzer connoisseur. Yeah, while there. Yeah, that is what I haven’t tried.
Jen Berson
So that’s really good. High Noon. There. It’s great. Um, and this is really the only thing I drink. I don’t drink very often. So it’s like the perfect end of the day, and sometimes the kids will pick it up thinking that it’s water and I’m like, like, Mommy, not yet.
Jen Berson
Not yet. Good. So I’m going to go. It’s mommy juice. Mommy daddy juice. Yeah.
Lexie Smith
Where can people connect with you? Um, you’ve told us about the Facebook group? Um, do you have another Instagram you want to point us to or website anything else before I let you let you go?
Jen Berson
Yeah, well, this has been awesome. I love chatting with you because you are so dialed in and you ask great questions and you’re clarifying follow up, you should have been an attorney. a dozen people have been great. So I would love for people to come say hi on Instagram, I’m generation PR with a J and then our website for our resources. That’s like a totally rich hub of free stuff all the way up to our you know, paid programs, but it’s profitable pr proz.com. And there’s so much stuff there just to explore and we have like a success path so you can see where you are. I think there’s a quiz and just kind of see where you can jump in and, and you know, really dive deep into enhancing your skills in this industry, which I love so much.
Lexie Smith
Amazing. I know. I’m gonna continue to explore. So I’m excited. I urge everyone else to do as well. And Jen, I just want to say thank you so much for spending some time with us this afternoon. Kudos to your puppy. My puppy. No one No one being loud. They didn’t win, right?
Jen Berson
And my son, my 11 year old who’s in Roblox land right now. The house could be on fire and he wouldn’t even know so it’s great.
Lexie Smith
Okay, I will let you get back to all the many, many people, clients, animals and humans that need you. Thank you so much. And Cheers.
Jen Berson
Thank you so much Lexie.
