Landing Big Partnerships & Book Deals with Olivia Christian of Own Your Story

Episode 32- Landing Big Partnerships & Book Deals with Olivia Christian of Own Your Story- Podcast Transcript

SPEAKERS

Lexie Smith, Olivia Christian

Lexie Smith 

Hey guys! I’m Lexie Smith, travel enthusiast, lover of puns, pizza and wine, PR Coach and founder of THEPRBAR inc., and you’re tuning in to the Pitchin’ and Sippin’ Podcast. Olivia Christian has been working as a brand strategist for over 15 years. Through her workshop Own Your Story, Olivia coaches professional teams and one on one clients and a methodology for crafting a concise and compelling personal brand story. She has shared her workshop with inner national audiences, including corporate teams at Google, Twitter and Visa, and at conferences like Girlboss Rally and The Best Meet Conference and for nonprofit organizations like Female Founder Collective. Olivia is also the executive producer and host of The Game Last Night, a sports cast that was recently featured on NBC Sports California. Recently added an author to her story. Her first book Ask Olivia, an entrepreneurs advice on the entrepreneurial life is out right now. And by the way, was a paid book deal with Vistaprint. In today’s episode, we talk all about how to own your story, where to get started and landing big name partnerships, how to make it on stage, and she shares an exclusive perk to all my listeners. After pitching. We talk sippin and all things celebration. Now without further ado, let’s get started.  I’m starting today’s podcast by giving a huge shout out to a mutual friend of ours, Carrie Murray, who is the founder of the Broad Network, the business relationship alliance, because it was she who brought Olivia into my life. Specifically, I attended an event called Network Out where you work out for 30 minutes. And then we networked after so when I first met Olivia, I was quite literally dripping with sweat, which was super glamorous. But anyways, Olivia, welcome to the show. I’m so excited to have you on today and introduce my audience to all the amazing things you do. But first, let’s get into who you are a bit. And what lights you up. So first question. Where in the world is Olivia?

Olivia Christian  

Where in the world I am in downtown Los Angeles. And Funny enough, I am actually tripping sweating right now because I had a nice workout before getting on podcast with you. I’m trying to keep that momentum going. Keep sweating before talking with Lexie.

Lexie Smith  

That’s our new thing. I’m here for it. And so working out okay, anything else? What lights you up outside of work?

Olivia Christian  

Oh, man, luckily, you know, professionally I get to do things that light me up. So I’m not really looking for an excuse to get away from work to find joy. I love what I get to do the people I get to meet but one thing that I will say is I’m a fan of shoes. I own a lot of pairs of shoes. And so when I have a cute pair to put on and walk outside and I get like Hey bro, those shoes are cute.That lights me up sort of happy hour and bottomless guacamole. Those are the things.

Lexie Smith  

Oh, I thought you’re gonna say mimosas but guacamole even better.

Olivia Christian  

Yeah, tell my nutritionist that like Olivia.

Lexie Smith 

I mean, what are you like a type of shoe are all shoes shoe agnostic, or?

Olivia Christian  

I’m short. I’m five, two. And I grew up in a very tall family. So I have a short woman complex. So the shoes that I wear that I’m drawn to are the foreign Chai, stiletto Louis Vuitton, Jimmy two type of thing. That is why I don’t own a home because I own a lot of shoes. But that’s what I’m doing.

Lexie Smith  

So you’re talented too, because I just got back from Hawaii last week. And I had to buy a whole new set of shoes because all of my I call them my younger mid 20 shoes. Were like the three inches and above and I can’t hang anymore. I also blame COVID maybe because I’ve just been in my house, but it takes some serious skill. But they look fierce when you can rock them.

Olivia Christian  

Yeah, I will. I think what God didn’t give me in height, he gave me a foot strength. And he’s like, you can make this work. But with COVID I wasn’t wearing high heels every day. Obviously, why would I be doing that to myself. But every now and then I would see them in my claws and put them on and just remind myself of what life used to be. So I’m excited that the world is opening up again. So I’m not the only one looking at them. I don’t know why I don’t really need external validation, but I really love them. So I’d like to show them off a bit.

Lexie Smith 

Yeah, as you should. I love that. I wouldn’t call myself a shoe kind of sewer, but I always appreciate and notice when women or men have a fabulous pair, so I look forward to the day we can meet in person and I will first look at your shoes. Second, I’ll see if you’re sweating. Just kidding. Okay.

Olivia Christian  

I like to plan it out. So I worry extra special ones the day we meet in person. Amazing.

Lexie Smith 

So you do so many things. But you summarize it perfectly on your personal website, and I’m going to quote it, you create opportunities for people to share their stories. So can you tell everyone how you do that? Exactly. So what is the breakdown of how people can work with you,

 

Olivia Christian  I create platforms or potential or possibilities for people to share their stories, it took me a while to figure out that connectivity with all the things that I do that it is really just creating this space for people to share their stories. I do that through a number of different ways. I have a workshop, a personal brand for a workshop called Own Your Story. And essentially, I coach people in a methodology for creating a concise, a compelling a clear, personal brand story. And it’s no longer than three minutes. It’s connected to your individual motivations for why you do what you do with your call to action. And that call to action is what you need right now. I mean, funders, volunteers, I need beta testers. A lot of times, especially when you’re an entrepreneur, you need a lot of things. And when you start talking about your product or service or offering, you feel like you need to tell everybody everything. And what I really coach people to do is to really figure out who you’re talking to, and tell that audience the details that they need to hear in order to act as opposed to everything about your life and everything you’re trying to do because it can be overwhelming. So with that workshop, I get to hear from a lot of different people from all over the world at this point who are trying to achieve different things or who want to offer their expertise. They want to be a mentor, they want to connect. So again, it’s creating that space for them to tell that story, share those stories with each other, and with whatever their intended audience. And then I do sports journalism, I get to interview athletes, either current athletes or retired to talk about their journeys. I’m an ex athlete, but I was not as amazing as the people that I’ve been able to interview World Series, MVP, Pro Bowlers, Paralympians, Writers and Analysts from ESPN, it’s been an amazing journey to get to where I am in that world. But again, it’s it’s just me asking questions of people, and then sharing their journeys, the ups and downs, the highs and lows. So those are the two major ways that I create opportunities for people to share their story.

Lexie Smith  

Okay, so let’s start by talking about your workshop Own Your Story. Again, going to reference an epic line on your website that says people won’t remember your titles or degrees, they’ll remember your story, learn to tell it so good. All the snaps, you began to give us an overview of that workshop. Tell me about the type of client or the type of person who might book you for this workshop or sign up for this workshop.

Olivia Christian  

So the workshop began with me sharing it with female entrepreneurs, and my early kind of entrepreneurial journey. Most of the people I’ve worked with are nonprofit organizations. And I wrote internally with their teams, their volunteers, their board. And with nonprofit organizations, obviously, they are going to need lots of different things. They always need funding the product, they need donations. But I was working with them to help everybody kind of communicate the same thing. But from the unique perspective of who they are in the organization and why they chose to be a part of that organization. It eventually spread to me sharing it with female led businesses and their teams. And then in the fall of 2017, I was invited to share it at a conference, again, for women, but they were professional women that were coming from all over the country. And this conference took place in San Francisco. So they were coming from all over the world, different levels of experience, professionally, different industries. And it was a bit of a challenge. I was like, Alright, this is the first time I’m going to be sharing it with people who aren’t connected to each other because they don’t all worked for the same company. And, um, it went really well. The women were very supportive, and encouraged me to share it more probably. And from there, I started sharing it at co working spaces with mixed you know, mixed audiences mixed meaning again, companies and individuals from different backgrounds, men and women. Then I was I was invited to share it at Google, at Facebook, at Twitter and, and so it’s worked out in a way where I understand people need to be able to tell their stories, no matter where they are, professionally, their level experience or what industry. Genentech is an example of a company they work on cancer saving drugs. No, that makes sense, drugs that help people who are dealing with cancer, I should say, medications and things like that, and I google it was with attorneys. Visa, it’s with, you know, financial advisors. So everybody needs to be able to tell their story in a way where people understand who they are, what they do, and why that matters to them, and why it should matter to the audience they have. So I like to say that, you know, like, you put it on the website, people won’t remember your degrees, or your titles, because we likely all have, god willing, we’ve, if we’ve had the experience that to go to college, we have a couple of jobs under our belt, we’ve done this, we’ve done this, and that, that doesn’t really distinguish us from one another. Our stories are what distinguish us from one another, and being able to tell that in a way that’s compelling, but also concise. Despite all the long winded answers that I’m giving you, it’s important to be concise, sharing your personal brand story. And being able to do that you’ll be able to find your people, and I love being able to help people do that.

Lexie Smith  

So true. And I’m laughing I laughed a little bit because since becoming an entrepreneur, I think I’ve changed my title so many times, I can’t decide, I’m like, Coach doesn’t feel right. But then it does,  founder or CEO. And so it just goes to show I think like the world at this point is coming up with all these unique titles. And now there’s, you know, Director of Happiness, and you know, all that it’s just a LinkedIn, you know, or a resume line. Right? It’s more the story that lends you the next gig or allows you to connect with like you said, your people, so I think that’s really really powerful.  Hey, guys, Lexi here interrupting the show really quick to drop a note. Did you know that in a study produced by Nielsen, it was reported that PR is almost 90% more effective than advertising? Well, it is, I swear, Google it. So if you’ve been enjoying learning about all things Pitchin’ and Sippin’, I wanted to give you an official invite to visit my website, theprbarinc.com spelled t h e p r b a r i n c .com, to learn even more about how you might be able to work with yours truly to increase your influence, impact and revenue with PR. If you’re not sure where to start on the site, consider booking a free consultation. Alright, I’m done back to the show.  You talked about kind of where you began sharing this story. And then how you got invited to another stage and another stage in another stage. You’re a really accomplished speaker and doing what I do being a PR coach. That’s something that people come to me wanting. So I’d love to know, if you have any advice for speakers just getting started out or educators or workshop leaders on how can you go about landing that first stage or that first big stage perhaps?

Olivia Christian  

Well, I appreciate that, um, you know, when you’re any, it doesn’t feel like you’re doing anything special. Like I never thought of myself as an accomplished speaker. But then when when I kind of say things out loud, I’m like, Oh, yeah, I’ve done some stuff. But it has evolved. I don’t think the first time I did this workshop, I was that great. I was moved I was I was trained in this methodology of how to tell a succinct and compelling, like I said, personal brand story. But I had to figure out the way in which I wanted to share it from my perspective. And I had to own that, and own the fact that some people aren’t going to like it, some people aren’t going to get it, or some people are going to fall in love with it. Which is, you know, of course, I want everyone to fall in love with it. But it doesn’t always work out that way. So I encourage anyone who wants to, you know, be a speaker who wants to be able to be someone of influences. One, get comfortable with what you’re trying to say and focus on that, like, what is the goal for the audience? What do you want them to walk away with just wanting to be a speaker, just wanting to be a person of influence isn’t enough. Because people will smell that out. But what is it that you’re offering. And once you really own that and you own your voice, the way in which you want to present it, maybe you’re sarcastic, maybe it’s more emotional, maybe you need to have visuals to help guide the conversation. Sometimes that takes time, it takes practice sharing it with your friends or family doing it with small audiences. I know initially, when I first started sharing it more broadly after that first conference in the fall of 2017. When I was doing it at co working spaces, sometimes I was only charging like five bucks. And throwing it up on Eventbrite. And whoever showed up showed up I always made sure that I had a nice collection of both hard and soft cheeses from Trader Joe’s and some wine because you know, getting people a little buzz is helpful. But you know, I wasn’t thinking Yes, I’m gonna charge 200 bucks and people are just gonna off you know, just gonna know that I’m awesome and show up. I had to get better and practice and then I sent out surveys like what did you like, what do you want more of what did you want less of and, you know, every piece of advice or feedback I got, I did an implement. Sometimes I did. Sometimes I didn’t, I had to make sure that I was staying true to who I was. But it was always good for me to know where people were. And that helped me center myself. And with that, I grew in confidence. And that has allowed me to be invited into more and more rooms. I think people can kind of feel that confidence on like, Yes, she’s got something to say. So let’s create a time for her to come in and stay it. And those invitations have continued to show up for me. So I’m grateful for the folks who came out in the early days, who ate my brie. And now what’s amazing is people will buy the brie and alcohol and I get to just show up now and not have to bring bags of plastic serveware and things for people to show up to my events.

Lexie Smith 

So thank thank you for sharing all of that. There’s so many great nuggets within that. And there’s so many things I want to talk to you about. So I guess the last question I have on this subject, and then we’ll kind of move on, without giving away all the meat and potatoes or all the chips in the block or I guess all the wine in the brie. Can’t help myself. Okay, can you maybe share one takeaway with my listeners about that someone might get from the workshop. So what is one, you know, high level tip about owning your story, maybe that they can take and run with today?

Olivia Christian  

Well, you know, as I said earlier, the workshop is for everyone. Whether you’re a director or manager or your member of the team, if you’re an entrepreneur, if you’re looking for a job, and you’ve got to answer that question, tell me a little bit about yourself, I can help you do that. But I’ll see this overall, a lot of times, when people are hesitant to take the workshop, they’ll say, I don’t have a story to tell, or my story is not that important. It’s not that exciting. And I just don’t believe that, I believe the honesty of your journey is what’s important, not the drama of it, the way in which you tell that story authentically. And we connect those dots to the ask you have that call to action for your audience. That is what’s going to draw people to you. And if they’re not your people, that’s okay. But also, at least they have enough information about you that maybe they’ll make an introduction on your behalf. Maybe they don’t need that particular product or service that you’re offering. Again, if you’re an entrepreneur, but maybe they have someone in their network, their mom, their dad, their boyfriend, their girlfriend, their husband, whatever, whatever that is, whenever you share that authentic story, you’re putting your yourself in a position to win. And winning can be lots of things. But you have to be open enough to want to experience the honesty of your story for yourself, and then get to a place where you can own that and share that with the world in with my workshop, I hope to put you on a path to get there. It doesn’t happen overnight. But the step one is to is to take the workshop.

Lexie Smith  

So good. And you know, as a PR coach, I hear very often, I don’t have a good enough story or I don’t have a story to tell. And I am with you full heartedly that: Yes, you do. So thank you for reiterating that. And don’t worry, everyone who’s like wait, I want to take the workshop at the end of the show I’ll have Olivia share with you, where you can go to learn more and take that. But now I want to turn the page and talk about your recently launched. So you’re amongst all the things that you’re doing. You know, you can officially add author. Let’s start with What’s the title of your book, and what is it about?

Olivia Christian  

The book is called Ask Olivia, an entrepreneurs advice on the entrepreneurial life. And it is amazing to be able to say author, it’s wild, it’s wild. But I’m very excited to have these words out in the world. Hopefully providing some hope, some perspective and some reality around being an entrepreneur, although also say it is kind of life advice, as well.

Lexie Smith  

And the way you went about creating this book and you know landing in this book deal is unique. Would you mind kind of sharing with everyone that story in a nutshell?

Olivia Christian  

You know, it’s really similar to the Own Your Story kind of journey. So I had been working with Vistaprint I think everybody knows Vistaprint as the place to get your business cards or your banners. I started working with them as a consultant. They gave me this title. I did not give this title to myself, but a brand expert and residents in July of 2020. And I’m in my first contract was about four months. And they wanted me to dive in and do a number of different things. And that four months was up we wanted to we talked about rehabbing it for another six. And so at that time where I had the I had the opportunity to kind of negotiate what I wanted to do next I said I want to write a book and I want you guys to pay me to write a book. I had started doing a what’s it called a an advice column. It was called Ask and Answer so I wrote about eight different articles, answers to questions that allow a lot of entrepreneurs or small businesses have. And I said, I want to turn that column plus, you know, 15, 20 more into a book. And they said, Yes. So I wrote it out. And they printed it up. And it’s been amazing to be able to have this book, I hired a photographer who is an amazing photographer, he does a lot of fashion photography, we ran around downtown LA and took some great photos. And had photos that relate to the tips and advice that I’m giving. People have asked me a bit about how this book came about and how I got, you know, the quote unquote, deal. And I really just said, I asked for what I wanted. Right? I didn’t have a book deal. So if they said, no, it’s not like I lost anything, but asked for it. And it’s essentially the same thing I said, with with the workshop, I didn’t have a lot of experience sharing the Own Your Story experience with external teams, people who didn’t know each other. I was always just working with, you know, again, volunteers or boards. But when I was invited to go do it at that conference, I had to say yes. And that put me in a position to live the life and I’m doing that I’m living now and sharing it all over the world. Right now. I’m sharing it via Zoom all over the world, I hope to be able to get my passport stamped soon with all these other companies that are asking me to share the workshop, which is a huge blessing. But I really don’t like people to feel like I’m special. I want them to feel like you can do exactly what I did, potentially, right. Like we don’t all we’re not all gonna live the exact same life but it really started with me asking for what I wanted, and then having to show up and do it.

Lexie Smith 

Okay, okay, so, three things. First, I have to correct you. You said you hope to get your passport stamped, I want to add and pack a pair of shoes, because now I know that about you, right? Oh, she’s global.Two. For everyone who is about to go look up this book. Just get ready for the most fabulous cover shot. She’s wearing this absolutely. phenomenally fabulous outfit, and I am obsessed. Three, now that I’ve said that where can people go to learn more about the book and purchase it

Olivia Christian  

Everything that we’ve talked about thus far is on my website. And I’ll I’ll go into that a little bit more in depth in a second. But I want to say about that dress and about the photo. That is another connection we have because Kathy Shu, member of bra this relationship Alliance, she is the one who took that photo. And she had taken a couple of photos of me last year that served as like my bio photo, website photo. And she’s just an amazing artist. The other photos that are inside the book were done by the fashion photographer, Christopher Brown, he was the one I was running around downtown LA with. But if you go to my website, Olivia Christian.co that’s dot co not dot com. You can find my book, you can find the audio version, and you’ll find dates about my workshop Own Your Story.

Lexie Smith  

Perfect. And I actually I love giving shout outs and credit where credit’s due. So we will guys link to both Kathy and Kathy Shu and Christopher Brown in the show notes. So if you guys end up liking the imagery, and you’re looking for a photographer, you can learn where to connect with them. I don’t know, Christopher, but I know Kathy, she is fabulous. So double recommendation there.

Olivia Christian

And the best thing if you don’t mind, the best thing about both is that they they got rid of my double chin and my chubby arms and post. They made me look my best. So if you see me in person, and you’re gonna be like, wait, aren’t you 10 pounds heavier? Like, yes, I am 10 pounds heavier. But those two magicians made me look wonderful in the book.

Lexie Smith  

Well, we all are after 2020. So ourselves 2021 too is like a relapse here. And then by 2022. Maybe we’ll we’ll get it together. I don’t know. Right?

Olivia Christian  

I like that plan. Yes, I have an extra year, extra year.

Lexie Smith  

So okay, the other thing you mentioned at the top of the show that I want to talk about is that you are also a Sports Journalist, and you have a podcast. So what I’d love to know is how this part of your story integrates with everything else that you do. So for example, is it you know, is sports journalism and your podcast, just a passion project? Or do you feel like it helps to add credibility to your personal brand, you know, all the above? Does that make sense? Kind of what I’m asking.

Olivia Christian 

Yeah totally and I have to say it’s neither. It’s it’s not a passion project at all. I want this to be as successful as the other aspects of my career. And actually started the sports show. It’s hosted on YouTube. So it’s actually a video show. It’s not a podcast. All good happens all the time. I started that in July of 2016. So I mean, I guess it’s like a year older than the workshop going public if you will. But I’m a sports fan. I grew up on a sports fan family, my mom, my dad, we played everything. I have an older brother who played everything. We were those kids that were playing in the street until the street lights came on. And I played sports through my early years in college. And I was working. As I said earlier, you know, my background and working professionally has been working with a lot of nonprofits, and some female led companies. So years ago, I was being hired to create videos and podcasts for other people producing them. And the team that I worked with were mostly dudes from Oakland. And we would go out for beers and burgers afterwards and watch the game, watch The Warriors watch a baseball game. And I said one night, like, I think I could do as good as these guys on TV. And they were the local like, Warriors, guys. And I want to create a show. So the production guys that I work with, literally the cameraman, and the editors were like, We’ll help you. So I would barter with them again with beers and burgers, and then they would help me create the show, and that YouTube show remains wildly unpopular, like most people who watch it are related to me, but I love it. I’m obsessed with it. But that show led to me being hired by National Public Radio, NPR, they have a sports show, called Only A Game. And it just ended after 26 years, I might have jinxed it. But I was there for two years, telling stories about athletes and people related to sports. And I tell people like while my show that’s on YouTube still, which is called The Game Last Night. Well, that show remains wildly unpopular. If I hadn’t created it, I would never have been hired by NPR. And so the vision I had for that show hasn’t come to pass yet I remain hopeful and faithful that it will. But sometimes your your dreams aren’t realized and the order that you think they’re going to be. But I had to put it out there, I put it out there anyway, I didn’t have I don’t have a degree in production. I didn’t work in media, I had some experience that I gained with the relationships and the clients that I had, and I just decided to put it out there. And after working with NPR for two years, Vistaprint, who I mentioned, I, you know, I had the book deal with and I did other projects with they started their own sports show. And they have a partnership with the Boston Celtics. And they asked me to host that show. So it’s just been like, one thing leads to the next. But it all comes from saying yes, asking for what I want putting it out there in the world. And my people finding me, me also being aggressive and trying to find my people. So with a little bit of both, but um, none of it would have happened had I not kind of pushed myself beyond what I thought I could do. But they’re all rooted in what I love. So none of it feels like work. I mean, it’s hard. But so I shouldn’t say it’s only got that’s amazing all the time. It’s not that but like, it’s so hard that I want to get after it day after day, week after week. I would hope that for everyone I know everyone does have the luxury to do that. I’m not married, I don’t have kids. So there aren’t things that I have to do to keep people fed in house, I’m the only one that I have to keep fighting housed, and in cute shoes. So I have the luxury of doing those things. But bottom line is for me it has been pursuing my dreams, and being open to how those dreams are realized.

Lexie Smith  

So inspiring. So cool. I also appreciate you calling out the fact that you know, while you’re doing all these things, the reality of your situation, I think, once again, that just plays into your unique story that you have that’s unlike anyone else. So there’s one more kind of question I have. And then we’ll shift into the little fun wrap up that I do here on the show. There is this theme with you in your life and that it but there’s lots but the one I want to talk about is you land big stages, big outlets, big name partners and big clients. Big and you’ve kind of talked about how they all lead into one another. But if you were to rewind it back. And if you were to think about the first big gig, or first big part, let’s be specific, first big partner that you partnered with. Any advice? Because I know once you land that first, like you said, it’s easier to get the next but for those listening who are like, wow, I just want one of those names on my website. What would you have to say to them?

Olivia Christian 

So I’ll tell you what I did with my workshop Own Your Story. As I mentioned, I shared it at a conference and the women who were in my session encouraged me to share it more broadly. And then I got to work with going at ensuring in a co working spaces. So I don’t know if co working spaces are going to exist post COVID because I don’t know what they’re doing it We Works and all of those different places that have popped up all over the country. But when I did it, I get threw it up on Eventbrite, I had lots of different random people coming, who needed the workshop for whatever reason they needed the workshop. And I always take pictures. And then I also took surveys. So when I got pictures back, I would go to LinkedIn, I would throw up those photos, I think We Work as an example for letting me go and share the workshop and connect with everyone who came on LinkedIn. And so when I put it up there, the people who attended would say in the comments, something like you know, I love the workshop was so great, I use the advice very next day. And so I had those testimonials that were super visible to everyone on LinkedIn. So then when I got my first giant client, which was Google, which is weird to say, like, that’s your first big client is the biggest one in the world. But it was, I could say, look at the feedback I got at this We Work in Seattle, and at this studio in New York, and I was traveling the country, I was going to Seattle, Chicago, New York, and trying to you know, build a community at the same time. And I had to fund that myself. I’m like, but like I said, I you know, I don’t have kids or mortgage so I could invest in my, in my business and that way, but I kept posting those things, so people could see it over and over again. And it went from Google to Visa, and in doing it four or five times at different Google’s across the country and four or five times at different Visas. So I guess my advice is to say: Don’t assume people just get you by your website, or they’ll see it, they’ll figure it out, they’ll come find me like you have to tell the story of your effectiveness. And you can gather the stories of the people, the testimonials from the people that you’ve served people that you helped the people who purchase those services, and blast that out and every app on every platform that you have available, social, LinkedIn, your website, and then when you pitch to one of those big companies have that in a nice concise, one sheet, add some photos of smiling people, because those people are people too. They don’t want to read pages and pages and pages, give them some, you know, bullet points, some takeaways. And once Google buy in, it wasn’t like a shock that Visa could say Oh, yeah, Google is those folks. But people who attended her session, they loved it. Maybe it’ll work for me. So the people who are hiring are bringing in outside folks or who are in a position to say yes to corporate connections. Make that as I’m sorry, make that answer for them easy make that an easy yes for them. Don’t let them do a lot of guesswork as to whether or not you’re a fit. And when you provide testimonials and visuals, you’re making that much easier for them that decision will be much easier. Does that make sense?

Lexie Smith  

It makes total sense. And I just want to thank you for the amount of knowledge and wisdom that you have dropped and shared today. I’ve taken so many notes. That being said, you know we’ve talked a lot about all things pitchin’. I have to know what we can find you sippin’. So what is your favorite beverage? It can be alcoholic or non alcoholic of course.

Olivia Christian  

Maybe I’ll give you both. I have like with COVID I started on Sunday like I really love to watch sport so Sunday is usually a big sports day. And I would watch football and create like a whole scene before before COVID you know I’d watch football not a big deal, watch baseball, basketball but during COVID I was like Sunday’s the day that I’m going to celebrate and I made myself like cinnamon rolls, eggs and then I drink a Mimosa from about 10am when the first game was on until 8:30 when the last game ended. I know we got the week less and less orange juice was going and those were most of those so became you know champagne and now I’ve remained drinking champagne on a lot, way too much champagne, but it’s kind of like oh I want to celebrate and you know. I woke up this morning Let’s celebrate that champagne. So I’ve been doing a lot of that and then water waters the other good one makes me feel good.

Lexie Smith  

Water and champagne. You know my I have a program literally called Pop Fizz Clink! and I mail a bottle of champagne to everyone who is in that so I am on the champagne train with you.

Olivia Christian 

It feels so like ooh, jumpy, but like no the way that I drink it. It’s two hands on a big glass and ah.

Lexie Smith 

Yes, one I love it to me it’s really embodies the concept, like you said of celebrating, for my clients pure wins I want them to celebrate. And so that’s I like that it’s a beverage that is at least to me, you know embodies something more than just itself and it also tastes good and it also looks pretty. So lots of things going for it. Okay, last thing I have for you. Workshop, book, all things Olivia, you mentioned it earlier, but can you tell us again where people can go to find all the things.

Olivia Christian  

All the things are on my website Olivia Christian.co as I mentioned, I share the workshop a lot with corporations, but I still do every Friday, every other Friday. I think at this point, I host workshops via Zoom for anybody. So I throw it up on Eventbrite, you can buy a ticket, and those groups are no more than five people. Because I like them to be intimate. I want you to feel open people to share the details of your journey with me. And so you can get some one on one feedback I don’t like to do on whether it’s like 50 people on a Zoom. Because, again, like you won’t be able to have the kind of access to me that you might want. So I’d love to offer the people who are listening today you’re homeys Lexie a 25% off discount. If you go again to my website, Oliviachristian.co, you’ll see an events page, you’ll see dates of when the next workshops are coming. Put in the promo code, the PR bar and you will receive 25% off your ticket.

Lexie Smith  

Oh my gosh, thank you that that’s so generous! I will also and here’s a plug for subscribe to my newsletter, send that out to my newsletter when I’m sharing this podcast. So it’ll be in the show notes. You guys, her website and take her up that is incredibly generous. You’ve been generous with your time, with your knowledge, now with this discount, I cannot thank you enough for coming on the show today. Olivia it has been so much fun. And I’m so glad once again shout out to Carrie that she connected us.

Olivia Christian  

Lexie you’ve been dope. Thanks for letting me go on and on and on and on. I hope there’s some gems in there that people can hear and grow from. I’d love for you guys to follow me on Instagram too. I want to know who’s listening and hopefully we can connect or show up at a workshop. It’ll be fun, I promise.

Lexie Smith  

Amazing. Thank you so much. Hey guys, if you are enjoying the Pitchin’ and Sippin’ podcast, please do me a huge favor and leave a review wherever you are listening. If you want to connect with me to learn more about THEPRBAR inc., You can do so on Instagram @theprbar_inc or you can check out my website at theprbarinc.com. Cheers!