Pitchcraft and Pitching Content Marketing Writers with Journalist and Founder Kelsey Ogletree
Episode #104: Pitchcraft and Pitching Content Marketing Writers with Journalist and Founder Kelsey Ogletree
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Kelsey Ogletree is an independent journalist covering travel, food, design, and golf. Her work has been featured in various print and digital outlets, including Midwest Living, Conde Nast Traveler, The Wall Street Journal, and Food & Wine. Alongside her husband, Derrick, she’s also the co-founder of Pitchcraft, a journalist-led membership platform helping PR professionals build relationships with freelance writers and editors in the national consumer lifestyle space.
In this episode, Kelsey shares her journey from a successful journalism career to becoming a founder, business owner, and new mom. Kelsey and Lexie discuss why pitching content marketing writers is strategic, how to do so, and the added PR benefits for all parties involved.
Here’s what you’ll learn:
- Kelsey Ogletree’s career journey from journalism to becoming a founder
- Her personal pitching preferences
- Examples of successful content marketing pitches that land well
- How Kelsey operates her business, Pitchcraft
- The importance of knowing journalists’ pitching preferences
- What motivated Kelsey to start Pitchcraft
- Insights into the content marketing industry and strategies for pitching content marketing writers
- Tips on how content marketing can uplevel relationships with journalists and drive traffic and sales
- And more!