skip to Main Content
Your Outsourced (In-house) PR Team & Agency

We help clients in the lifestyle, hospitality, and tech industries navigate and stay at the forefront of the constantly-changing digital and cultural landscapes that define their market.

The result?

Amplification & Growth of Their...




Bottom Line

Meet Your Media Mixologists

Lexie Smith

Founder & CEO

Featured in outlets such as Entrepreneur, Business Insider, NASDAQ, Crunchbase, and Create & Cultivate, Lexie Smith is a highly skilled and sought-after public relations expert regarded as one of the best in her field. Over the course of her 13+ year career, Smith has held senior and executive roles in PR agencies, pioneered and ran in-house PR departments, and most recently served as a VP at one of the ‘Fastest Growing Companies in America’ (Inc. Magazine & Financial Times). Additionally, she has been a speaker at conferences and universities worldwide and coached hundreds of entrepreneurs and professionals.

Today, Smith serves as the Founder and CEO of THEPRBAR Agency where she has intentionally assembled a supporting team of go-getters equally as dedicated to securing client results as she. THEPRBAR clients have been featured in outlets such as Forbes, GMA, Tech Crunch, Wired, Goop, Vogue, Refinery29, Travel & Leisure, Morning Brew, Elle, and Oprah, amongst many others, have won coveted industry and global awards, raised multiple 9-figures of capital cumulatively, passed 7-and-8-figure revenue milestones, and ignited movements that have positively changed and saved lives.

Fun Fact: Former student-athlete & can juggle
Loves: Traveling & True Crime 
Beverage(s) of Choice: Spicy Marg, Pinot Noir, Sauv Blanc

Meghen Peck

PR Account Manager

Fun Fact: Writes Poetry
Loves: Cooking, Travel + Family Time 
Beverage(s) of Choice: Piña Colada or Smoothie

Emily Merrell

Director of Partnerships

Fun Fact: Her memory is like an elephant
Loves: Travel, Wine Tasting, Reading + Monopoly Deal
Beverage(s) of Choice: Zinfandel & Spicy Marg with Mezcal

Ceili Gatley

PR Assistant & Podcast Manager

Fun Fact: An only child
Loves: Hiking, Cooking + Family Time
Beverage(s) of Choice: Spicy Margarita (Lexie Style) + Coffee

We only work with the best of the best

Becoming a true partner and extension of each client's internal team, THEPRBAR Agency only works with a few select clients per year–fast-growing disruptors who understand that achieving next-level sustainable growth requires strategy, consistency, innovation, and a whole lot of heart.

Unlike many other PR agencies, we take a holistic approach to PR - ensuring our work blends seamlessly with all other marketing departments and efforts. With an extension of our brand being deeply involved in the PR education space, we’re life-long learners and pride ourselves on staying up-to-date on both our and our client’s latest industry trends.

We’re collaborative, experienced, detail-oriented, persistent, passionate, fun, and damn good at what we do.

Lexie smith

We believe that our success is measured by your success.

What We Do

This is what you can expect when you onboard THEPRBAR Agency as your PR team.



We are experts at creating individualized PR strategies that captivate & convert.



We work hard, fast, and are relentlessly proactive in the pursuit of your success. 



We don’t stop (won’t stop) until we deliver results that make a true impact on your bottom line.

How We Do It

Media Relations & Securement

We work with members of the media to secure exposure across all mediums – Podcasts, Digital, Print, TV, and Radio

Brand Positioning & Messaging

We create unified and effective external brand positioning and messaging across all company verticles (B2B + DTC). 

Thought Leader Elevation

We secure expert source and speaking opportunities for you; manage assets; create bylines; and coordinate appearances.

Event & Partnership Curation

We provide strategic event planning & coordination, aligned partner outreach, and newsworthy activation ideation & creation.

Award Discovery & Submission

We discover, submit, manage, & amplify relevant local, industry, national, and global awards and accolades.

Reputation Management

We help craft proactive messaging, draft reputation-critical responses, monitor media coverage & trends, and offer crisis advisory services.

What Our Clients Have to Say

It’s very VERY rare I write reviews or testimonials. I have had the extreme pleasure of working with Lexie for 5 years. She is one of the most honest and dedicated professionals I have ever met. I say this first because it is something you do NOT find often. Let me back that up with her work quality and desire to “Win” is second-to-none and her role has been key in more than tripling our company’s valuation.

In my 20-year career, I have never met a better self-starter and person that is absolutely dedicated to her craft and YOUR results!

Skyler Ditchfield

Co-Founder & CEO, GeoLinks

Kayla Glanville _ Headshot - Kayla Glanville

THEPRBAR Agency is an incredible thought-partner, coach, and collaborator who creates impact from day one.

THEPRBAR was instrumental in securing our first nation-wide coverage – multiple times! Our team wholeheartedly recommends Lexie and THEPRBAR to take your business to the next level.”

Kayla Glanville

Co-Founder & CEO, Upaway

Lexie Smith - Rachel Wakefield Photography

THEPRBAR's "Bar Menu" has something for everyone

Whether you’re looking for resources to help you DIY, an expert Coach to guide and develop a PR strategy with you, or a team to do PR on your brand or company’s behalf, THEPRBAR Bar Menu showcases a tasteful selection of offerings curated to meet you in your current season of business. 

Explore all Services

Interested in Working with THEPRBAR?

Fill out the form below and someone from THEPRBAR team will reach back out in 1-2 business days

    Back To Top