The Gen Z Perspective on Media & PR with Amber Sabri of Azhar PR

Episode #92: The Gen Z Perspective on Media & PR with Amber Sabri of Azhar PR

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Amber Sabri is a Creative Consultant and Founder & CEO of Azhar PR, a New York-based PR & Digital Marketing agency that amplifies female founders + minority-owned brands online. Throughout all of her career endeavors, in industries dominated by the majority, Amber’s mission is to help empower the minority + even the playing field. 

In this episode, Amber talks about Gen Z’s perspective on the ever-changing landscape of media and  PR. She shares what led to her launching a PR firm at 24, her predictions on the future of digital media and traditional PR, and how to pitch creators and influencers on TikTok and beyond effectively.

Here’s what you’ll learn:

• How Amber got her start in the Media and PR Industry
• How Amber started Azhar PR at 24 years old
• Her perspective and the ‘Gen Z’ perspective on the media landscape at large and how social media is a part of it
• Her thoughts on the future of digital media and traditional PR 
• PR and pitching strategies she’s used with her clients
• Tips on what to do during a gifting suite with clients
• How to integrate social media into a PR strategy
• How to let your brand’s authenticity makes a big impact
• The difference between creators and influencers 
• How to pitch creators and influencers on TikTok
• And more!