PR & Marketing: The Perfect Combination to Build a Brand with Lexie Smith – Limitless Podcast Feed Drop

Episode 85: PR & Marketing: The Perfect Combination to Build a Brand with Lexie Smith – Limitless Podcast Feed Drop

Download Podcast Transcript

We are doing a feed drop this week with Lexie’s interview with Jamie Ratermann in the Limitless Podcast. This episode focuses on PR & Marketing. While there are many similarities, there are also crucial differences that tie up PR and marketing to create an almost perfect communication strategy. Jamie Ratermann chats with PR coach Lexie Smith, about cancel culture, communication crises, and how PR can be a long-term strategy that focuses on the credibility of your brand while also creating visibility for you.

Here’s what you’ll learn:

• How Lexie refers to PR looking like collaboration and relationships
• Some differences between public relations and marketing
• Lexie’s entrepreneurial journey 
• Utilizing social media in the PR process
• Tips on the art of cultivating opportunities 
• Tips on handling constructive criticism and negative comments, especially on social media
• Tips on preparing clap-back statements
• Tips on handling cancel culture and getting neutral
• And More!