Meet the Media: Pitching TV, Podcasts + Red Wine with Christine O’Donnell,
For many people, the TV News world certainly is a mystery – what goes behind cameras and the process of covering breaking news remains unknown for most of us. Well, until today! Today’s guest is Christine O’Donnell, a TV Journalist and Founder of Bright Sighted – a podcasting company where she produces podcasts and coaches podcasters on how to be journalistic in their storytelling and interview styles. Shortly after launching Bright Sighted, one of her first independent podcasts became one of the top 5% of podcasts worldwide in its first 6-months! Before transitioning to this digital marketing and podcasting world, Christine spent more than a decade working as a national reporter. So, when it comes to podcasting and TV reporting, Christine definitely knows what she’s talking about! Today we talk about pitching TV, podcasts, and much more.
- Christine’s journey from being a little girl and just knowing she would be a reporter when she grew up, to actually becoming a national reporter who covered some of America’s most known investigative and crime stories.
- How Christine’s company, Bright Sighted, helps people figure out what their message and story is in order to launch a plan for their business and push it out to the world.
- Christine describes what a typical day of a TV news reporter used to look like for her: from the minute she woke up at 6 am to the end of a busy day.
- When pitching, Christine says it’s really important for the pitch to be connected to the news cycle that’s currently going on, or if it’s not, it should be a mind blowing and unique story that is worth telling.
- Christine shares some do’s and don’ts for pitching, podcasting, and for appearing professional when going on live TV.
- Podcasting is a new form of journalism and media that has absolutely exploded in recent years and Christine explains why this sudden trend has emerged.