Pitching Paid Sponsors & Curating Branded Events with Publisher & Host Vanessa Gordon

Episode #97: Pitching Paid Sponsors & Curating Branded Events with Publisher & Host Vanessa Gordon

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Vanessa Gordon is the CEO and Publisher of East End Taste and the Founder of the Hamptons Interactive Brunch event series. As a freelance journalist, she has contributed to publications such as Pregnancy & Newborn, Parents Magazine, Thrillist, Psychology Today, and many more. She has been featured as a travel and parenting expert in Reader’s Digest, MSN, Condé Nast Traveler, CNN Underscored, Yahoo, and most recently on BBC London Radio. She received her Master of Arts Degree in Education from New York University. She lives with her family in the Hamptons with her husband, two children, and three cats. 

In this episode, Vanessa breaks down how to curate a brand event, sharing her insightful tips on the event planning process and sponsorship pitching. She’ll share her firsthand experiences organizing events through the Hamptons Interactive Brunch, shedding light on the valuable lessons that she’s learned along the way.

Here’s what you’ll learn:

• Tips on pitching for paid sponsors for event sponsorships
• How Vanessa has raised capital for events
• Insight into Vanessa’s career in writing and events
• How to pitch a brand trade for event sponsorships
• Three to five things Vanessa includes in a cold pitch for an event sponsorship 
• Tips on what to include in a pitch for an event
• Examples of the events she’s put on 
• Ideas for pitching event sponsorships
• What types of content she is looking for as a journalist
• How Vanessa pitches herself as an expert and recommendations for pitching her as a journalist
• And more!