skip to Main Content
Newsworthy Founder: Nimi Fafowora, Inclusive Conversations, Credibility + Champagne

Listen now:

Newsworthy Founder: Nimi Fafowora, Inclusive Conversations, Credibility + Champagne

Download Podcast Transcript

Beauty comes in all shapes, sizes and shades: this is what today’s guest strongly advocates for and believes! Nimi Fafowora is the founder and owner of The Beem Box: a beauty subscription box for black, Indigenous and people of color. As seen in various media outlets, including Elle, Cosmo, and Cratejoy, Nimi wears many hats as the owner of The Beem Box, overseeing acquisition, supply chain, sales, strategic planning, and of course PR! Nimi  started The Beem Box to create a community that admires and acknowledges those who are often left out of the beauty conversation, and to provide well-suited makeup products for deeper and darker skin tones. Today on the show we talk about inclusive conversations and much more

Highlights:

  • Inside the beauty community, a lot of brands provide and create a wide variety of makeup products but deeper and darker skin tones are often left out.The company that Nimi has created, The Beem Box, makes it easier for ladies of color to find the products that fit their skin perfectly.
  • When it comes to the inception of The Beem Box, Nimi takes us back to a time when she was not happy with her day-to-day routine as an engineer. One night, talking with one of her sisters, she realized there was a need in the beauty market for products for women of color and that’s how her amazing product came to life.
  • Nimi describes how some of her biggest press placements (such as Elle, Cosmopolitan and Cratejoy) have helped The Beem Box gain credibility and brand awareness.
  • One of the biggest things that helped the brand to be recognized is the uniformity of the message that they constantly put out there: from its website to its social media posts, the content is appealing and it also comes with a collective, strong message which simply cannot be ignored.
  • Nimi explains that growing up she felt bombarded with beauty standards that did not quite meet the way that she looked. The Beem Box is trying to make it clear that beauty comes in all shapes, sizes, and shades!
  • When it comes to collaborating with other brands, Nimi is especially interested in those which are aligned with The Beem Box’s beliefs: diversity and inclusion as two crucial aspects inside the beauty world.

 

Inclusive Conversations with Nimi Fafowora - Pitchin' and Sippin'

To learn more about Nimi and The Beem Box, visit her website, Instagram or Facebook

Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Consultation here.

see all episodes

2021 State of the Media and Journalism Report with Lexie Smith - Pitchin' and Sippin'
2021 State of the Media and Journalism Report + Flying Embers with Guest Trifecta Lexie Smith (Your Host!)
Scaling to Six Figures with Brittany Mobley - Pitchin' and Sippin'
Scaling to Six-Figures, Getting PR Blacklisted + Jack and Pineapples with PR Pro Brittany Mobley
Authentic Storytelling with Monica Medellin - Pitchin' and Sippin'
Authentic Storytelling, The Gnar Gnar Honeys & Iced Matcha Lattes with Guest Trifecta Monica Medellin
Pitchin' and Sippin'
Newsworthy Founder: PR Mindset, Defining Success + Manhattans with Kim Argetsinger
Pitchin' and Sippin'
Meet the Media: Create & Cultivate, Editorial Calendars & Craft Beer with Megan Beauchamp
Pitchin' and Sippin' Podcast
Get to Know Your Host Lexie Smith of THEPRBAR inc. - Self Made Sister Podcast Feed Drop
Close search

Cart

Back To Top