Effectively Representing Marginalized & Underrepresented Groups in PR with Caitlin Copple of Full Swing PR
Episode #94: Effectively Representing Marginalized & Underrepresented Groups in PR
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Caitlin Copple (she/they) is the Founding Partner & Head of PR at Full Swing Public Relations and a strategic communications expert who helps women leaders be seen and sought after so they can reclaim their power and rewrite the human story. With more than a decade of experience, her media placements have included Fast Company, Forbes, TIME, and The New York Times, among others. In 2011, Caitlin was the first openly LGBTQ person elected to the Missoula, Montana, City Council. She holds an M.A. in journalism from the University of Montana and loves enjoying the outdoors with her young son, Tollie.
In this episode, Caitlin breaks down how to effectively represent marginalized groups in public relations and how her business, Full Swing PR, strives to do so. She gives us her best pitching tips and offers advice on effectively pitching journalists within marginalized communities.
Here’s what you’ll learn:
- How Caitlin got her start in the PR World
- Tips on becoming a qualified source for underrepresented groups
- The benefit and importance of learning from people in different groups outside of your community
- Services Full Swing PR offers and how they go about working with clients
- Her thoughts on what goals are realistic for businesses to expect when it comes to PR
- Tips on pitching for local outlets to get more placements
- Ideas on how to pitch journalists in marginalized groups
- Her thoughts on what happens when PR ‘doesn’t work
- Practices you can commit to start getting wins
- What types of clients Full Swing PR works with
- And more!
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