2021 State of the Media and Journalism Report + Flying Embers with Guest Trifecta Lexie Smith (Your Host!)

Episode 28 – Pitchin’ and Sippin’ –  2021 State of the Media and Journalism Report

We’re officially wrapping up season 1 of the Pitchin’ and Sippin’ podcast, and in honor of such, we’re doing something a bit different today. I’ve decided to solo-record and give you a quick run-down of the “State of the Media in 2021.” Every year I look forward to receiving the latest and greatest industry stats—the two reports that I consistently reference are produced by Muck Rack and Cision. First we’ll review key findings from Muck Rack’s “The State of Journalism 2021” study and report. Then, we dive into Cision’s 2021 Global State of the Media Report. By the end of the episode you’ll have some hard stats and facts on exactly what makes those in the world of journalism and PR tick!

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Here’s what you’ll learn: 

• Journalists preferences. Find out about who they consider to be credible sources, relevant social media platforms, and what makes digital content more shareable.
• What journalists look for in a pitch. Learn about their ideal length, days and times to be pitched, and when you should do a follow up. Cision includes different ways to help you create a successful pitch.
• How COVID and all 2020’s events impacted the media.
• Things that can put you on a blacklist.